He aha te Wehenga Hinengaro? (me ngā Huarahi e 5 hei Whakamahi)

Ko ngā kiritaki te pokapū matua o tētahi pakihi. Ko te mea nui, he hunga takitahi rātou, he hunga e pai ana ki a rātou, e kore e pai ki a rātou, e hiahia ana ki a rātou, me ō rātou hinengaro. Ā, ehara i te mea miharo ka hangaia e ēnei āhuatanga katoa ā rātou taunekeneke me ā rātou whakatau e pā ana ki ngā mea e tukuna ana e tētahi pakihi ki a rātou.

Heoi anō, i waenganui i te whakataetae nanakia, ko te pakihi e toa ana ko te mea e whakarato ana i ngā wheako kua whakaritea mō ia kiritaki.

Nō reira, ehara i te mea ko te mōhio ko wai ō kiritaki me ā rātou e hiahia ana, engari ko ngā mea hoki e puta ana i roto i ō rātou hinengaro. Hei whakarato i tētahi wheako e pā ana ki a rātou, e whaiaro ana hoki, me kimi e koe he aha te mea e akiaki ana i a rātou, me pēhea hoki ō rātou whakaaro mō tētahi mea.

He mea whakamiharo te tangi?

Kāore e taea e koe te pānui i te hinengaro o te tangata kotahi, ā, kāore rawa e taea te pānui i ngā rau o ngā hinengaro, ki te kore e mano, e miriona rānei.

Me tango i te manawa hohonu.

Hei āwhina te wehewehenga hinengaro. Me tīmata tātou ki te tūhura.

He aha te Wehenga Hinengaro?

Ko te wehewehenga hinengaro-whakaahua te tukanga wehewehe i tō hunga whakarongo, i ngā kiritaki pea me ngā kiritaki o nāianei i runga i ō rātou āhuatanga hinengaro ōrite, arā, ngā hinengaro-whakaahua.

Kei roto i ngā whakaahua hinengaro ō rātou kaupapa matua, ngā hihiri, ngā whakapono mohio, ngā whakapono huna rānei.

Mā te wehewehenga hinengaro ka whakamahia te pūtaiao whanonga me te pūtaiao pāpori hei mārama ki ngā tuakiri, ngā hiahia, ngā uara, ngā whakaaro, ngā tirohanga, ngā whakatau kaupapa, ngā manakohanga whakawhitiwhiti kōrero a ō kiritaki, me te maha atu anō.

Mā te mārama ki te hinengaro o ō kaihoko, ka ngana koe ki te whakamārama me te matapae i ā rātou whanonga kaihoko. Hei whakamutunga, ka āwhina tēnei i a koe ki te whakarite i ngā karere e tika ana, e whakahihiri ana hoki, ki te waihanga i ngā wheako whai tikanga, me te whakarato i ngā uara nui ake ki ō kaiwhakamahi whakamutunga.

Ko te tikanga, ka kerihia e te psychographics ngā take i muri i ngā whakatau hoko a ō kaihoko.

Whakaarohia kei te hoko koe i ngā hua tiaki kiri rauropi. Kei te hiahia koe ki te kukume mai i ngā kiritaki mā roto i ngā pānuitanga pāpāho pāpori. Ināianei, me whakatau koe i tētahi karere e tino pārekareka ana ki ō kiritaki pea.

Hei tito i tētahi karere e pārekareka ana, me mārama koe he aha i hoko ai tō hunga whakarongo i tētahi hua tiaki kiri rauropi?

He tata rātou ki te taiao? Ka pāngia rātou e ngā mate pāwera i ngā hua matū? Kei te hiahia rātou ki te āwhina i te whakaora i te taiao mā te karo i ngā matū?

Ka rerekē ngā karere e puta mai ana i ngā pātai e toru mā ngā tāngata rerekē. Tērā pea kei te āwangawanga tetahi mō ēnei e toru. Koinei te mea ka āwhina i a koe ki te kimi me te whakatau i ngā kaupapa matua hei whakanui ake i te putanga o tō pānuitanga.

Ngā Tawhā Wehewehenga Hinengaro

Kia titiro tātou ki ētahi o ngā tawhā matua e whakamahia ana hei wehewehe i te tangata i runga i ngā whakaahua hinengaro.

tuakiri

He motuhake ia tangata, ia tangata. Ko te tuakiri he huinga āhuatanga me ngā tauira o te tangata e awe ana i ā rātou whanonga, whakaaro, me ngā kare ā-roto. He nui te mahi a ō tātou wheako, ngā āhuatanga koiora me te taiao ki te hanga i ō tātou tuakiri.

Nā te mea he rite tonu ngā wheako o te tini o tātou, ka taea te whakarōpū i ngā tuakiri tangata ki ngā momo momo – he hunga tuwhera ki ngā wheako, he hunga whakama, he hunga ngāwari ki te uru atu ki ngā mea hou, he hunga ngāwari ki te uru atu ki ngā mea hou, me ētahi atu.

Heoi anō, ka awe ō tātou āhua i ā tātou whakatau. Hei tauira, ki te mea he tangata mārire tōu āhua, tera pea ka pai ake koe ki tētahi wharekai marino i tētahi wāhi pāti.

Ki te mārama ake koe ki ngā āhua o ō kiritaki, ka taea e koe te whakamārama i te pai o tō hua, o tō ratonga rānei mō rātou.

Tērā pea koe e whakaaro ana me pēhea e taea ai e koe te whakawhanake i tētahi mea uaua pēnei i te tuakiri. Ka taea e koe te whakamahi i ngā tikanga whakamātautau tuakiri pēnei i te tauira OCEAN, i te MBTI rānei hei āwhina i a koe ki te mōhio pai ake ki ō mātou kiritaki.

Tūnga pāpori

He mea nui te mana pāpori o te tangata ki ā rātou whakatau hoko, nā te mea he maha ngā wā e pā tika ana ki ā rātou whiwhinga moni, nō reira, ki ā rātou hiahia me ngā kaupapa matua.

Ka taea e koe te tango i tētahi tohu mai i te kaupapa here o ngā matea a Maslow hei whakatau i te hihiri o ō kiritaki ki te whiriwhiri i tō pakihi.

Kei te ngana rātou ki te whakatutuki i ō rātou matea ā-tinana pēnei i te kai, te whare, te kakahu, kei te hiahia rānei rātou ki te whakapai ake i tō rātou ingoa pāpori?

Mā te mārama ki te mana pāpori o ō kaihoko ka āwhina i a koe ki te arotahi ki te hunga whakarongo tino ōrite, me te arotahi hoki ki reira.

Te tauoranga

He mea nui te āhua noho o ō kiritaki hei whakatau mēnā ka kitea e rātou tō hua, tō ratonga rānei e pai ana ki a rātou. He maha ā tātou whiringa me ā tātou manakohanga o ia rā e pā tika ana ki ō tātou āhua noho.

Hei tauira, he pai ake pea te parakuihi inamata ki te tangata mahi e noho ko ia anake, ki te whakaritea ki te tangata mahi e taea ana e tōna whānau te tunu kai māna.

Mā te mārama ki te āhua noho o ō kiritaki ka āwhina i a koe ki te whakatau i te take e pai ake ai rātou ki tō pakihi. Hei tāpiri, ka āwhina anō hoki i a koe ki te kimi i ō rātou wero o ia rā, i ō rātou āputa rānei i roto i ō tuku, ā, nō reira, ka pai ake te aro atu ki ō rātou hiahia.

Ngā Waiaro me ngā Whakapono

He pānga nui tō ngā āhuatanga pāpori pēnei i tō tātou ahurea, whakapono, me te hapori ki ō tātou whakapono, ki te āhua o tā tātou tirohanga me te whakatata atu ki ngā mea rerekē o ō tātou ao.

Ko te mea e kiia ana he pai i roto i tētahi ahurea, kāore pea e tautokona e tētahi atu ahurea.

Mai i tēnei wā, ka horapa atu ō tātou whakapono me ō tātou waiaro ki ā tātou whiringa kaihoko. Hei tauira, mēnā i tipu ake koe i roto i te whānau kai huawhenua, tera pea he waiaro koretake tōu ki te mīti. Nō reira, ina kai ana koe i waho, me rapu koe i ngā wharekai kai huawhenua.

Mā te mōhio ki ngā waiaro me ngā whakapono o ō kaihoko pea e pā ana ki ō hua, ratonga rānei, ka āwhina i a koe ki te whakarite i tō karere, engari ka āwhina anō hoki i a koe ki te karo i ngā mea kāore e pai ki a rātou.

Ngā Mahi, Ngā Hiahia, me Ngā Whakaaro

He maha ngā wā e kiia ana he taurangi AIO, he hononga tata ngā mahi, ngā hiahia, me ngā whakaaro tetahi ki tetahi, ā, he mea nui te whai wāhi ki ngā whiringa a ā tātou kaihoko.

Ko ngā mahi e whai wāhi atu ana ō kaihoko pea ka ahu mai pea i ō rātou hiahia me ō rātou whakaaro. Hei tāpiri, i runga i ō rātou whakaaro, i ō rātou hiahia rānei, ka whiriwhiri pea rātou i ētahi mea i tētahi atu.

Hei tauira, tera pea he whakaaro tō te tangata e aroha ana ki ngā kararehe mō te tukino i ngā kararehe, nō reira, he nui ake te tūponotanga ka whiriwhiri ia i ngā hua kore-whakatoi kararehe. He nui ake te tūponotanga ka whakaatu te tangata eke pahikara hihiri i te hiahia ki ngā taputapu haumaru kua whakaritea ki ētahi atu.

Nō reira, mā te mārama ki ngā mahi, ngā hiahia, me ngā whakaaro o ō kiritaki pea, o nāianei rānei, ka taea e koe te tiro ki ā rātou manakohanga, ā, ka āwhina i a koe ki te whakarite i tō karere, i tō hua rānei kia rite ki tēnā.

Me pēhea te kohikohi i ngā raraunga hinengaro?

Nā te mea kua mōhio koe ki te momo raraunga e hiahiatia ana mō te wehewehenga hinengaro, kua tae ki te wā ki te kimi huarahi hei kohikohi i ēnei tohu raraunga.

Ngā Uiuitanga a te Kaihoko

Ko te huarahi pai ki te mōhio ki ō kiritaki ko te kōrero noa ki a rātou. Mā te uiui i ō kiritaki pea, o nāianei rānei, ka taea e koe te mārama hohonu ki ō rātou whakaahua hinengaro, mena ka pātai koe i ngā pātai e tika ana.

Ahakoa he tikanga whai hua ngā uiuinga mō te kohikohi raraunga, ka nui te rauemi e hiahiatia ana mēnā kei te hiahia koe ki te kohikohi i te nui o ngā raraunga.

Ahakoa rā, mā te kōrero ki ētahi o ō kiritaki ka taea e koe te whiwhi kōrero whai hua. Nō reira, he pai ake kia kaua e mahue te whai wāhi ki te kōrero ki ō kiritaki.

Survey

Ki te hiahia koe ki te kohikohi i ngā taipitopito hinengaro o te hunga whakarongo nui, he tikanga whai hua ngā rangahau.

I runga i ngā whakautu ki ngā pātai, ka taea e koe te kohikohi māramatanga me te wehewehe i ō kiritaki. Ka taea e koe te whakamahi i ngā taputapu pēnei i a Google Forms, Typeform , SurveyMonkey , QuestionPro, Qualtrics, SurveySparrow hei kohikohi raraunga me te tātari.

Ko te mea nui ki te tiki raraunga e tika ana mā te rangahau, ko te whakatakoto tika i ngā pātai me ngā kōwhiringa whakautu.

pātaitai

He rite ki tētahi rangahau, ka taea e ngā pātaitai te āwhina i a koe ki te kohikohi raraunga mai i tētahi huinga hunga whakarongo nui i roto i tētahi huarahi ā-korekore, ngahau hoki.

Ka taea e koe te pātai i ngā pātai e tika ana, te kukume i ngā māramatanga, me te wehewehe i ō kiritaki i runga i ā rātou whakautu ki te pātaitai.

Haunga te whakamahi i ngā taputapu waihanga rangahau, ka taea hoki e koe te whakamahi i ngā taputapu pēnei i a Outgrow , Playbuzz, Qzzr, Brandquiz rānei hei waihanga pātaitai me te tirotiro i ngā hua.

Paetukutuku Tauhokohoko

Ka taea hoki e ngā inenga o tō paetukutuku te whakaatu i ngā āhuatanga hinengaro o te hunga e toro ana ki tō paetukutuku me te āhua o tā rātou whakamahinga.

Ko ngā whārangi e nui ana ngā tirohanga, e iti ana rānei ngā tirohanga, ngā reiti pekepeke, me ngā kaupapa whakatairanga e tino arohia ana, ka taea te whakaatu i te tirohanga a ō kaihoko ki tō waitohu.

Mena kāore anō kia whakauruhia e koe ngā tātaritanga ki tō paetukutuku, ka taea e koe te whakamahi i ngā taputapu pēnei i a Google Analytics , Hotjar, KissMetrics , Hubspot , me ClickTale hei ako mō ngā whanonga a ō kiritaki i runga i tō pae.

Whakarongo Arapori

He huarahi pai te tirotiro i ngā whanonga o ō kiritaki pea me ngā kiritaki o nāianei i runga i ngā pāpāho pāpori ki te kohikohi raraunga hinengaro e tika ana.

Ka taea e koe te tirotiro i ngā kōrero a ō akonga i runga i ngā whārangi pāpāho pāpori, te tīmata rānei i ngā kōrero. Hei tāpiri, ka taea e koe te tirotiro i te tirohanga a te tangata ki ngā hua, ki ngā ratonga rānei pērā i a koe, ngā wero e pā ana ki a rātou, me ō rātou whakaaro mō taua mea.

Ka taea e ngā taputapu pēnei i a Brand24 te āwhina i a koe ki te aroturuki i ngā whakahuatanga o tō waitohu puta noa i te tukutuku.

Me pēhea te whakatinana i te wehewehenga hinengaro?

Kia oti i a koe te kohikohi i ngā raraunga hinengaro, me te tiki i ngā māramatanga whai hua, kua tae ki te wā hei whakamahi.

Me titiro tātou ki ngā huarahi rerekē ka taea e koe te whakamahi hei whakapai ake i te wheako o ō kiritaki me tō pakihi.

paetukutuku

Ko tō paetukutuku tētahi o ngā wāhi pai rawa atu hei whakatinana i ō kitenga hinengaro.

I te ao matihiko, he torutoru hēkona noa iho tāu hei miharo i ngā manuhiri o tō paetukutuku. Mā te arotau i te tuhinga me ngā whakaahua i runga i ngā whārangi o tō paetukutuku i runga i ngā raraunga hinengaro ka āwhina i a koe ki te kukume me te pupuri i ngā kaihoko.

Ētahi tauira
Kei te whārangi kāinga o Misfits Market te whakamārama i te hiahia o ā rātou kiritaki ki ngā hua rauropi, ō rātou whakaaro e pā ana ki te oranga tonutanga, me ō rātou āwangawanga mō te utu whaitake.

Kāore koe i te kite i te hoha o te whakakī i ngā puka noa? Ae, e hoha ana ahau. E mārama ana a Typeform ki tēnei hinengaro, nō reira, ka tukuna he otinga māmā engari he kaha ki tēnei raruraru māu me tō hunga whakarongo.

Ko tēnei whārangi tukutuku o tētahi o ngā kohinga a te Rolls Royce, i hangaia mō te hunga e whakanui ana i te taonga tuku iho me te papai, he whakaata i te mana pāpori, i te hinengaro hoki.

īmēra Marketing

Mena he kanorau ngā kiritaki e mahi ana koe, ka taea e te wehewehenga hinengaro te āwhina i a koe ki te tuku īmēra whaiaro ki ia wāhanga, me te whakatipu whanaungatanga ki ō kiritaki. Mā ngā taputapu hokohoko īmēra pēnei i a ConvertKit me Drip ka taea e koe te waihanga wāhanga mā te whakamahi i tētahi pūnaha tohu.

Ka taea hoki e ngā kaupapa īmēra me ngā awaawa kua arotahihia te āwhina i a koe ki te huri i ngā arahi hei kiritaki pono.

Ētahi tauira

Ko te hunga e whai ana i te ara hanga tikanga me te tipu whaiaro e hiahia ana ki te hihiri me ngā kōrero e tika ana kia haere tonu ai. Ka tukuna e Remente tēnei mā roto i tana īmēra.

He whakaata te kākahu i tō tuakiri. Kei roto i tēnei īmēra mai i a Dolls Kill, he waitohu kākahu, te momo wehewehenga hinengaro e ahu mai ana i te tuakiri.

Nga Whakatairanga Panui

I te mea kei te piki haere te rongonui o ngā pānuitanga ipurangi, ka taea hoki e ngā raraunga hinengaro mō ō kaihoko te āwhina i a koe i konei.

Ehara i te mea ka taea e koe te whakamahi hei whakapai ake i te arotahi kupumatua anake, engari ka taea hoki e koe te hanga tuhinga pānuitanga hei hopu i te aro o tō hunga whakarongo.

Ētahi tauira

E whakatairanga ana a Buy Me a Coffee i tā rātou otinga hei whakamutu i ngā riri e pā ana ki ngā kaiwhakamahi Patreon. He tauira pai hoki tēnei o tētahi hua e ahu mai ana i te mārama ki ngā mea e hiahiatia ana e ngā kiritaki me te take e hiahiatia ana e rātou.

He mea noa ngā uauatanga moe mō te tini o te tangata puta noa i te ao. Ka arotahi a Headspace ki te āhua o te noho hei otinga māmā mā rātou.

Ko ngā ariā pāpori mō te ataahua he maha ngā wā ka arahi i te iti o te whakaaro ki a rātou anō i roto i ngā wāhine. Ka aro atu a Dove ki tēnei meka, ā, ka ngana ki te āwhina i ngā wāhine kia whiwhi i te whakapono ki a rātou anō mā roto i āna kaupapa whakatairanga.

Marketing ihirangi

Mā ngā raraunga hinengaro ka kohia e koe ka āwhina i a koe ki te tāpiri uara atu ki te oranga o ō kiritaki.

Ka taea e koe te whakamahi i ēnei raraunga hei waihanga i ngā ihirangi āwhina pēnei i ngā pou rangitaki, ngā ataata, ngā whakaahua taipitopito rānei hei aro atu ki ngā mamae o ō kiritaki, hei whakaako rānei i a rātou mō ngā kaupapa e whai tikanga ana ki a rātou.

Hei tāpiri, ka taea hoki e te hokohoko ihirangi horopaki te whakapai ake i te whai wāhi mai o ngā kiritaki.

Ētahi tauira

He maha ngā kaiwhakamahi o Grammarly, tae atu ki ngā tohunga, ngā ākonga, me te hunga kāore i te tino mōhio ki te reo Pākehā. Mā roto i āna tuhinga ipurangi, ka whakaako a Grammarly i tētahi rōpū hunga whakarongo rerekē mō ngā mea e raru ana rātou.

Me nui ake ngā mōhiotanga mō te hunga e hiahia ana ki te huri ki ngā takai e pai ana ki te taiao, me pēhea te huri me te whakaako i ētahi atu. Mā Vegware, he kaihanga takai tipu, ka whakaratohia e ia ki te hunga whakarongo ngā rauemi e tika ana mō taua mea.

Papatono Pono

Ko wai kāore e aroha ki ngā utu?

Mā te mārama ki ngā mea e pai ana ki a koe, ngā mea kāore e pai ki a koe, ngā mea rānei e aro nui ana ki a koe, ka āwhina i a koe ki te hanga kaupapa pono hei whakarei ake i ō rātou wheako ki tō pakihi.

Ka taea e koe te whakamahi hei whakatau i ngā hua, i ngā mahi rānei o te kaupapa pono ka kitea e tō hunga whakarongo he mea whakahihiri.

Ētahi tauira

He waitohu rongonui a The North Face i waenga i te hunga e aroha ana ki ngā mahi o waho. Kei roto i tā rātou kaupapa pono ngā taputapu motuhake me ngā utu whakaheke i runga i tā rātou taupānga AllTrails Pro, kei a rātou ngā mapi o ngā ara mō ngā mahi o waho.

He waitohu whakapaipai papai a Sephora, ā, ko tana kaupapa pono he whakauru atu ki tētahi rōpū o roto. He tauira pai tēnei o te tawhā hinengaro, te mana pāpori hoki.

Ngā mihi mō te pānui! Ko tāku tumanako ka whakakiia tō hinengaro e tēnei tuhinga ki ngā whakaaro whakamere hei whakamahi i te wehewehenga hinengaro hei whakatipu i tō waitohu. Ohauru ki te pānui Squeeze Growth mō ngā tohutohu me ngā taputapu pakihi whai hua.