Rautaki Hokohoko a Airbnb – He Akoranga Take

He maha ngā akoranga whai hua o te haerenga pakihi a Airbnb mā ngā kamupene hou me ngā kamupene e tipu haere ana.

I whānau mai i tētahi whakaaro pōuriuri me tētahi tauira kāore i whakamaheretia, i whakairohia e Airbnb tētahi tūranga mōna i roto i tētahi umanga whakataetae mā te tautuhi i ngā āhuatanga e pā ana ki ngā kiritaki me te whakamahi i ngā rauemi katoa e wātea ana.

I ēnei rā, ko tētahi o ngā mākete reti ipurangi nui rawa atu e manaaki ana i ngā miriona manuhiri o te ao i ia tau. E whakaatu ana tōna angitu kāore koe e hiahia ki te whakaaro nui hei tīmata i tētahi pakihi. Ko tāu e hiahia ana he whakaaro mahi, he rautaki pakari, me te pūkenga ki te auaha.

I roto i tēnei rangahau, ka kōrerohia e mātou te takenga mai o Airbnb, ngā huarahi hokohoko i whakamahia e ia hei whakawhānui ake i te tūāpapa, me ngā wero i pā ki a ia i roto i ngā tau.

He aha te Airbnb 

Ko Airbnb — Air and Breakfast — he tūāpapa ipurangi e hono ana i ngā kaipupuri whare me ngā kaihaerere, e āhei ai te iwi ki te reti i ō rātou rūma mō te wā poto.

Ka taea e ngā kaihautū te tuku rūma motuhake ki ngā tāngata takitahi, ngā whare noho ki ngā whānau, tae atu ki ngā waka kawe mō te puni. Ka taea e te tangata te whakarite i ō rātou wāhi ahakoa te rahi o tō rātou whare, te momo, me te rohe noho.

He tino watea hoki a Airbnb mō ngā tūruhi.

Ka taea e rātou te whakarite i te momo wāhi e hiahiatia ana e rātou, me te whakarite i ā rātou hiahia kia rite ki ngā ratonga. Hei tāpiri, ka taea e rātou te whakamahi i ngā ratonga utu nui e whakaratohia ana e ngā hoa mahi tuatoru kia pai ake ai tō rātou noho.

Pakihi Pakihi

E whai ana a Airbnb i te tauira pakihi ōhanga tiritahi, he rite ki a Uber me eBay, arā, ko te whakahaere i te tukanga reti i waenga i ngā rōpū e rua.

Mena kāore koe i te mōhio ki te ariā o te ōhanga tiritahi, he pūnaha hoa-ki-hoa tēnei e hokohoko hua ai ngā kaihoko me ngā kaihoko mā te whakamahi i tētahi ratonga tuatoru. Ka tangohia e tēnei ratonga he ōrau komihana mō te tuku i tōna tūranga hei pokapū pakihi.

E tata ana ki te 14 ki te 15% te utu a Airbnb mai i ngā manuhiri me te 3% mai i ngā kaihautū mō ia rahui.

Mai i te tirohanga takitahi, he iti noa iho pea ngā hua. Nā te mea, ki te mea he $100 te utu reti a te tangata i te rā, ko te moni whiwhi nui rawa atu mā Airbnb ko te $20 mō ia pukapuka. Engari ki te whakanuia te maha ki te 4 miriona wāhi reti i roto i te neke atu i te kotahi rau mano tāone , ka taea e koe te kohi $133 piriona te uara o te emepaea mai i tēnei tauira pakihi.

He rautaki tino whai hua tēnei e taea ai e Airbnb te whiwhi moni mai i ngā rōpū maha, me te kore e pupuri rawa, e pupuri nama rānei.

Mā te tauira ōhanga tiritahi ka nui ake te painga mō te whakawhānui ake i te pakihi. Nā te mea kāore koe e whakarato i ngā ratonga matua, ka taea e koe te whakawhānui ake mā te mahi tahi me ētahi atu hoa mahi.

I te tīmatanga, ko ngā whare reti anake te kaupapa pakihi a Airbnb. I roto i ngā tau, i whakapā atu ia ki ngā whakahaere kāwanatanga me ngā whakahaere tūmataiti, ā, i whakawhānui ake i ana hua. Inaianei kei te whakahaerehia e ia puta noa i te ao, e tuku ana i ngā whare noho o roto, o waho hoki.

I pēhea te whakaaro o ngā kaihanga o Airbnb ki tēnei whakaaro?

I tīmata katoa tēnei i te rapu huarahi a ētahi hoa noho tokorua e raru ana i te taha pūtea hei utu i te reti.

I tūtaki a Joe Gebbia rāua ko Brian Chesky ki RISD, San Francisco. I muri i te whakawhiwhinga tohu, ka neke tahi rāua ki te penapena moni, engari nā te kore mahi me te matea i akiaki rāua ki te kimi huarahi kē atu hei kohi moni.

I tō rātou rongonga mō tētahi hui e tū mai nei nā te Industrial Designers Society of America, ka puta ake he whakaaro ki a rātou ki te whakahaere i ngā Homestays mō ngā manuhiri. I whakatūria e rātou tētahi paetukutuku māmā, i hokona e rātou ētahi moenga hau e toru, ā, i whiwhi rātou i tā rātou manuhiri tuatahi mā te hononga o tā rātou paetukutuku.

Kāore i tino tika ngā wāhi noho, engari he pai mō Amol Surve—he kaihoahoa e raru ana ki te mahi—i hiahia ki tētahi wāhi noho iti te utu mō te hui.

"I tukuna mai he moenga hau ki ahau. Tokorua atu ngā kaihoahoa i moe i runga i ngā moenga hau i roto i te rūma noho. I kitea hoki e Joe te wā ki te whakaatu i a San Francisco ki a mātou, koinei te wāhanga tino whakamiharo," te kī a Amol Surve i roto i tētahi uiuinga.

Nō muri mai, i te tīmatanga o te whakatinanatanga o tā rātou mahere, ka kawea mai e rātou tā rātou hoa kaiwhakawhanake, a Nathan Biecharczyk, ki te whakapai ake i te tauira pakihi.

Nā te whakamātautau me te hapa, i tīmata ai te "Air Bed and Breakfast" i te tau 2008. I roto i te tau kotahi, i taea e rātou te kukume mai i te 10 mano kaiwhakamahi me te 2500 whare hei reti.

I ngā tau i muri mai, i kohia e Airbnb he pūtea mō te hoko me te whakawhānui, ā, i whakawhānui ake i te pakihi ki te mākete o te ao.

Rautaki Hokohoko Airbnb

https://www.youtube.com/watch?v=pdcElQTd8gM

Kua roa a Airbnb e whakatairanga ana i a ia anō hei hapori pokapū mō ngā kaihautū me ngā tūruhi.

Hei whakatutuki i taua tūranga, he maha ngā tikanga hokohoko i whakamahia e rātou hei whakauru atu ki te umanga manaaki manuhiri whakataetae, hei hanga hoki i tētahi tūāpapa reti rongonui.

Ko ētahi o ngā huarahi i whai hua anake i roto i tētahi taiao ōhanga motuhake , ko ētahi i hua mai i ngā hua roa mō te kamupene.

I konei, kua hipokina e au ngā wāhanga matua e arohia ana e Airbnb i roto i tana ranunga hokohoko hei whakatū i tētahi waitohu me te waihanga i tētahi pakihi pumau.

1. Rautaki Hua

Ko ngā ratonga matua a Airbnb ko te manaaki me te reti i ngā whare.

I te mea ko āna ratonga noho te mea e whiwhi moni nui ana, kua arotahi tonu tana rautaki hua ki te whakawhaiaro hei whakanui ake i te uara o āna hua.

Mā te whakauru i ngā kōwhiringa maha mō ngā manuhiri, ko te whāinga he whakarato i te wheako haere pai rawa atu ki ngā manuhiri. I whakaaetia ngā kaipupuri whenua ki te whakarārangi i ngā rūma maha, me te whakauru i ngā ratonga tautoko hei whakangāwari, hei whakaharikoa ake hoki i te noho kāinga.

I whakatenatena anō a Airbnb i ngā kaihautū ki te whakarato i ētahi atu haerenga me ngā whakangahau mō te utu iti hei whakaputa i ngā whai wāhitanga whiwhi moni. Hei whakangāwari i tā rātou mahi, i honoa e ia ngā kaihautū ki ngā kaihoko tuatoru ki te mahi tahi i runga i ngā ratonga āwhina taha.

I roto i ngā tau, i whakapiki ake hoki i tana mākete whāinga kia uru atu ai ngā haerenga pakihi me ngā wāhi papai. Nā ngā hōtēra me ngā murunga hara, i hangaia ai e ia ngā kāwai utu nui, hei whakahihiko i ngā kaiwhakahaere me ngā kaipakihi ki te tuhi wāhi mahi.

Ko tāna mōkihi Wheako , kei roto ko ngā kaiārahi tūruhi me te whakangahau me te wāhi noho, te hua tino whai hua i tēnei wā.

2. Rautaki utu

Ko te utu te mea tuatahi i arotahihia e Gebbia rāua ko Chesky hei tīmatanga angitu i tā rāua pakihi i te tau 2007. Ko te take katoa i taea ai e Airbnb te kukume mai i tana kiritaki tuatahi ko te pānuitanga hei huarahi utu iti ake i ngā hōtēra.

I muri mai, i te tipu haere o te kamupene, ka whanake haere tonu tana kaupapa here utu, engari ko te utu tika tonu te tūāpapa o tana tauira pakihi.

Kei te miharo koe me pēhea te pupuri i te kounga me te utu whaitake?

Mā roto i ngā tikanga utu ngāwari.

Hei tūāpapa tuatoru, ka utua e Airbnb he utu mai i ōna kaihautū me ōna manuhiri. Engari kei a rātou anō te kōwhiringa ki te utu i ngā utu katoa me te tāpiri atu ki ngā utu whakangahau me ngā utu haere. Ka ātaahua ake ō rātou wāhi ki ngā manuhiri, ā, ka taea e rātou te whiwhi moni nui ake mai i ngā ratonga tāpiri.

Hei tāpiritanga, mā Airbnb ka taea e ngā manuhiri te whakarite i ā rātou hua rapu kia kitea ai ngā wāhi e taea ana e rātou te utu. Ka taea e rātou te whakarite i te awhe utu, te whiriwhiri i ngā rūma tiritahi, me te whakaiti i ngā utu murunga kia utua noa iho ai ngā ratonga e hiahiatia ana e rātou.

Hei tauira, tirohia ngā whakaahua o runga ake nei.

He whare kāpata mō te wā poto e whakaaetia ana ngā mōkai me te oumu tunu kai o waho, engari kāore he moenga tāpiri, he mīhini horoi rānei e whakaratohia ana. I tētahi atu taha, kei te kāpata o raro ngā mea e rua me te kāmera haumarutanga, engari he nui ake te utu.

Mena he tangata takitahi koe e haereere ana me ā koe mōkai, ko te tuatahi te kōwhiringa pai rawa atu māu, ko te tuarua ia he kōwhiringa pai ake mō te whānau e hararei ana.

Koinei te huarahi e tukuna ai e Airbnb ngā ​​hua kounga teitei i ngā utu e taea ana te utu.

3. Rautaki Tohatoha

Ko te ngāwari ki te whakamahi te kaupapa matua o tana rautaki tohatoha.

Hei mākete ipurangi, ko tana pakihi e whakawhirinaki katoa ana ki te mahi a tana pae. Hei whakapai ake i te tūāpapa matihiko, ka whakapai tonu a Airbnb i ana āhuatanga, kia taea ai e ngā kaipupuri whenua te whakarārangi i ō rātou whare, kia tere ai te kimi a ngā manuhiri i ngā wāhi reti e hiahiatia ana.

Ko ētahi o ngā taputapu pai rawa atu kua tukuna e ia ki ngā kaihautū ko te utu atamai hei tatau i ngā utu ia rā, te tiaki kino hei whakarite i te noho haumaru, me te whakaritenga ritenga.

He mea arotahi hoki te taupānga a Airbnb ki te kiritaki. I roto i ngā tau, kua whakatikatikaina e ia tana hoahoa UX kia pai ake ai, kia tere ake ai, kia whai hua ake ai hoki te tirotiro. Heoi anō, ka whakauruhia e ia ngā āhuatanga ngāwari pēnei i ngā nohoanga wehewehe me te Air Protection hei tuku otinga kua whakaritea.

Mā te kōrerorero ā-roto, ngā arotake whare, me ngā huarahi utu ngāwari, kua tino māmā ake te tukanga mā ngā manuhiri.

4. Rautaki Whakatairanga

Ka whakamahia e Airbnb ngā ​​hongere matihiko me ngā hongere tuku iho hei whakapuaki i te karere o tana waitohu me te kukume mai i ngā manuhiri ki tana paetukutuku. Engari ka whakamahia e ia ia wāhi mō ngā kaupapa rerekē hei whakatutuki i ngā hua kua whakaritea.

Me titiro tātou ki ngā taputapu whakatairanga matua e whā e whakamahia pinepinetia ana e Airbnb mō te pānuitanga me te whakauru kiritaki.

• Ngā Kaupapa Ataata

Ko te ataata tētahi o ngā momo pānuitanga matua a Airbnb ina whai ana kia tae atu ki tana hunga whakarongo i te whānuitanga. He maha ngā kaupapa angitu kua whakarewahia e ia hei whakatutuki i ngā whāinga maha, mai i te whakapuakitanga o ngā āhuatanga hou me te whakatairanga i te kaupapa pāpori ki te whakaiti i ōna hoa whakataetae.

Ko tētahi o ngā tauira pai rawa atu o tana kaupapa whakatairanga ko Airbnb Adventures . He raupapa pānuitanga tēnei mā YouTube hei whakapiki i te mōhiotanga mō tana hua Experience . E 8 miriona ngā tirohanga i puta mai i te kaupapa whakatairanga, ā, e 40 ngā wā teitei ake ngā tahuritanga.

• Ihirangi hanga-kaiwhakamahi

Ko tētahi atu huarahi e whakaputa ai a Airbnb i tētahi urupare nui ko te hanga pānuitanga me ngā ihirangi i hangaia e ngā kaiwhakamahi. Ka nui ake te hononga o te tangata ki ngā mea ka taea e rātou te hono atu. Ka whakamahia e Airbnb taua āhuatanga hei kukume i te aro me te whakauru i tana hunga whakarongo.

Tirohia te kaupapa "Kua Taea" hei tauira.

Whai muri i te aukati i te mate urutā me ngā raruraru i pā ki ngā kaihautū mō ngā whakakorenga, ka whakarewahia e Airbnb tētahi kaupapa ā-ao e whakamahi ana i ngā ataata ataata hei aro atu ki ngā kaihautū me ngā manuhiri.

Ehara i te mea miharo, i tino pārekareka ngā ataata ki te ao katoa.

• Social Media

Kei te whakahaerehia e Airbnb ngā ​​pūkete hohe i runga i te nuinga o ngā hongere pāpāho pāpori nui hei arotahi ki ngā reanga rerekē me ngā hapori whāngai. Hei akiaki i te whakauru nui, ka whakamahia e ia ngā āhuatanga matua o ia papaaho hei whakaputa ihirangi ritenga mō āna pā.

Takiuru ki Twitter inaianei, tirohia māu ake.

Ka kite pea koe, ko tana rārangi wā Twitter e whakaatu ana i ngā purongo whakamere me ngā pōti taunekeneke, ko tana Instagram ia e whakaatu ana i ngā kōrero hei whakaatu i ngā wāhi haereere. Ko ngā ihirangi o ngā hongere e rua he mea whakarite kia rite ki ngā hiahia o ā rāua kaiwhakamahi.

• Te Whakaaweawe i te Hokohoko me ngā Tohutoro

Ko te tuawhā o ngā taputapu whakatairanga e whakamahia nuitia ana e Airbnb ko te awe i te hokohoko me te tuku kōrero.

Ehara i te mea ngaro he mana nui tō ngā whetu rongonui ki ā rātou pā. Mā te tono i a rātou ki te kōrero mō ō rātou wheako, ka whakahihiko a Airbnb i te iwi ki te whakamātau i ngā nohoanga poto.

I tētahi atu taha, ka āwhina ngā kaupapa tuku kōrero ki a Airbnb ki te hora i te kōrero mā roto i ngā hoa me ngā whānau kia whiwhi ai i ngā kaiārahi whai tohu.

Mā te whakamahi i ngā kaiwhakatairanga me ngā tohutoro, ka uru atu a Airbnb ki tētahi whatunga nui, ā, ka whakatairanga i te tirohanga pai mō tana waitohu.

He mea whakamere, ka whiwhi pānuitanga kore utu hoki a Airbnb mā roto i ngā rautaki whakatairanga a ōna kaihautū.

E miriona ngā tāngata e whakarārangi ana i ō rātou whare ki runga i te papaaho matihiko, ā, ko te nuinga o rātou e pānuitia ana ō rātou wāhi mā roto i ā rātou ake hongere whaiaro. Koinei te tikanga whakatairanga tino kaha me te iti o te utu a Airbnb e kukume mai ana i ngā manuhiri tūturu ki te papaaho, me te kore e whakapau moni.

Ngā Wero o Airbnb

Pērā i ngā pakihi hou katoa, he maha ngā wero i pā ki a Airbnb i ngā tau tōmua.

Tērā pea he nui ake te uaua nā te mea he kaupapa whakamātautau i whānau mai i te hiahia me te ngakaukore. I hoko a Gebbia rāua ko Chesky i ngā pata witi hei kohi moni mō tā rāua tīmatanga i mua i te whiwhinga o tā rāua haumitanga tuatahi.

Ahakoa te pūtea i te tīmatanga, he maha ngā whakahēnga i pā mai i ngā kaipupuri moni kua rārangihia ki te rārangi A mō tā rātou tauira pakihi, te pakari o te whakahaere, tae atu ki te moenga hau.

I muri mai ka whakaae tētahi o ngā kaipupuri pūtea kāore i whiwhi i te whai wāhitanga nā te mea kāore i taea e ia te whakaaro he kaupapa pai, engari kaua e wareware ki te whakaaro mō te moenga hau.

"Kāore i taea e mātou te whakaaro noa ki ngā moenga hau i runga i ngā papa o te rūma noho hei rūma hōtēra e whai ake nei, ā, kāore i whaia te mahi. I mahia e mātou te hapa tawhito e mahia ana e ngā kaipupuri moni katoa. I aro nui rawa mātou ki tā rātou mahi i taua wā, ā, kāore i te aro nui ki tā rātou e taea ai te mahi, e mahia e rātou, me tā rātou i mahi ai."

— Fred Wilson

He mihi ki te uaua o ngā kaiwhakaū, te mōhiotanga pakihi, me te auahatanga i mau tonu i a Airbnb tae noa ki te kukume mai i te haumi nui.

I muri i ngā tau, i pāngia te kamupene e ngā arai ōhanga me ngā arai whakahaere i ia wā, i ia wā. Nā te whakataetae pumau i kino rawa atu ai te āhua. I tae mai anō hoki te tauira ōhanga tiritahi i hoatu he painga motuhake ki a ia me āna ake take whakahaere kounga. Nā te mate urutā me ngā here haere i nui ake ai ngā mate.

Heoi i ora ake a Airbnb i ngā wero katoa me ngā rautaki hokohoko kaha me te whakamahi i te mōhiotanga o te waitohu o te ao.

Opaniraa

He mea whakahihiko te kōrero mō Airbnb mō ngā pakihi hou katoa e tumanako ana ki te whakatutuki i tā rātou whakaaro engari e mangere ana ki te mahi i te mahi e whai ake nei i te wehi kei hinga te pakihi.

Mā te rangahau take koe e mārama ai ki ngā rautaki hokohoko ka taea e ngā kamupene te whakamahi hei karo i ngā wero whakahaere me te hanga i tētahi waitohu angitu.

Ka waiho atu ahau i tētahi kōrero whakaohooho whakaaro nā Brain Chesky i kōrero tahi me te kaiwhakaū o LinkedIn, a Reid Hoffman.

I mea ia, "He mea whakakatakata, engari kāore mātou i whakaaro he whakaaro nui te Air bed and breakfast. I whakaaro mātou ka taea e ia te utu i te reti kia tae rā anō ki te wā ka taea e mātou te whakaaro ki te whakaaro nui. He maha ngā whakaaro e puta mai ana i te whakaoti rapanga i tō ake raruraru, ehara i te mea he raruraru whakarerekē i te ao — engari ka taea pea ēnei whakaaro te huri hei whakaaro whakarerekē i te ao."