Izifundo Eziyi-15 Ezimangalisayo Zempilo Nezebhizinisi ezivela kuJeff Bezos

Bekungeke kube ihaba ukusho ukuthi i-eCommerce ibingeke ibe lapho ikhona namuhla ukube bekungeyena uJeff Bezos.

Njengamanje ungumuntu wesibili ocebe kakhulu emhlabeni, ngemuva kuka- Elon Musk kuphela , uJeff Bezos wakha igama lakhe emhlabeni webhizinisi nenkampani enkulu yezentengiselwano i-Amazon ngo-1994.

Namuhla, i-Amazon iyingxenye ebalulekile yokuphila kwezigidigidi zabantu emhlabeni wonke. Ngakho, ngokungangabazeki, impumelelo yakhe iwumthombo wogqozi.

Kusukela esiqalelweni esiphansi kuya ekubeni ngomunye wosomabhizinisi abaphumelele kakhulu emhlabeni, uhambo lwakhe luhlanganisa ubuhlakani obuningi ngempilo nebhizinisi.

Funda ngezifundo eziyi-15 ezimangalisayo zempilo nezamabhizinisi ezivela kuJeff Bezos.

1. Awukho umqondo ocasula kakhulu

Sonke siyaphupha, kodwa iningi lethu liyawayeka, licabanga ukuthi ayingozi.

Kepha, kulapho uJeff Bezos edlula khona abanye.

UJeff wazalelwa eNew Mexico emndenini othobekile futhi wakhulela e-USA. Wayengumuntu osungula izinto futhi ehlola kusukela esemncane kakhulu futhi wenza kahle ezifundweni esikoleni nasekolishi.

“Kunzima ukunikhumbula bafo, kodwa kimina, kufana nokuthi izolo bengishayela amaphasela ngiwayisa eposini futhi nginethemba lokuthi ngelinye ilanga siyokwazi ukuthenga i-forklift.”

Uze wasebenza nezinkampani eziningi ezihlonishwayo wakhuphukela ezikhundleni eziphezulu.

Kodwa-ke, umqondo wokuqala ibhizinisi eliku-inthanethi wamthatha, wanquma ukuzama lo mbono webhizinisi obonakala uphambene.

Ngakho-ke, washiya umsebenzi wakhe onenzuzo eWall Street ukuze aqale i-Amazon egaraji lakhe.

Sonke singofakazi bokuthi ukugembula kwakhe kwaba nemiphumela emihle kanjani!

Futhi singakhohlwa ukuthi muva nje uguqule iphupho lakhe lobuntwana lokuya emkhathini laba ngokoqobo nge- Blue Origin.

2. Gxila enanini lesikhathi eside

Kanye nobuhlakani bakhe nokushayela, enye yezinto ezibe negalelo elikhulu empumelelweni kaJeff umbono wakhe wesikhathi eside.

Ngaphambi kokuthi aqale i-Amazon, ubekwazi ukubona ngeso lengqondo amandla ekusasa e-inthanethi.

Eqinisweni, wayezimisele kakhulu ukuqala ibhizinisi le-inthanethi ngoba wathola ukuthi i-intanethi ikhula ngesivinini esisheshayo se-2300% njalo ngenyanga.

"Uma sicabanga isikhathi eside, singakwazi ukufeza izinto ebesingeke sizifeze."

Ukugxila kwakhe enanini lesikhathi eside kulethe impumelelo engenakuqhathaniswa ne-Amazon.

Engxoxweni abe nayo noWired, usikhanyisele ngokuthi zimbalwa kangakanani izinkampani ezizimisele ukutshala imali esikhathini esiyiminyaka eyisikhombisa, okwenza umehluko wangempela.

3. Nciphisa ukuzisola kwakho empilweni

Enye yezinto ezinamandla kakhulu umuntu angazifunda kuJeff Bezos yindlela yakhe yokwenza izinqumo , ayibiza ngokuthi “uhlaka lokunciphisa ukuzisola.”

Ngenkathi ecabanga ukuyeka umsebenzi wakhe ukuze aqale i-Amazon, wasebenzisa lolu hlaka ukuze afinyelele isinqumo esifanele.

Wacabanga ukuthi wayezozisola yini ngokushiya umsebenzi noma aphuthelwe ithuba elimangalisayo lebhizinisi lapho eseneminyaka engu-80 ubudala.

“Ngangazi ukuthi uma ngehluleka, ngangingeke ngizisole ngalokho, kodwa ngangazi ukuthi into eyodwa engangingase ngizisole ngayo ukungazami.”

Uyazi ukuthi wakhetha ukuhamba ngani nokuthi kwenzeka kanjani.

Uma ninemiqondo emibili ngokuthile, cabangani ukuthi umphumela ungabalulekile yini eminyakeni emi-5, eyi-10, engama-30, noma engama-50 phansi komugqa.

Uma umphumela ungenandaba, yisu lakho lokuthatha umhlalaphansi.

Nokho, kungase kudingeke wamukele ukuzisola okuncane ukuze ugweme ezinkulu.

4. Hamba isinyathelo ngesinyathelo, ngesibindi

UJeff Bezos uphila ngesiqubulo esithi gradatim ferociter , igama lesiLatini elihunyushwa ngokuthi “isinyathelo ngesinyathelo ngesibindi.”

Lapho eqala i-Amazon, wayenombono wesikhathi eside wokuba umthengisi omkhulu we-inthanethi emhlabeni kanye ngowokuqala ukwenza kanjalo.

Ngesikhathi esifanayo, wayazi ukuthi kwakuzothatha isikhathi.

 “Izinto zithatha isikhathi. Azikho izinqamuleli, kodwa ufuna ukwenza lezo zinyathelo ngothando nangobudlova.”

Ngakho-ke, wayelokhu ethatha izinyathelo ezincane, njengokutshala kabusha inzuzo yesikhashana ebhizinisini, okwagcina kuguqule i-Amazon ibe umdondoshiya wanamuhla.

Ukuhamba ngesinyathelo ngesinyathelo kubalulekile ebhizinisini nakho konke okunye empilweni.

Kuyo yonke into ofuna ukuyifinyelela, yenza imigomo yesikhathi eside kodwa qhubeka unesibindi lezo zinyathelo ezincane eziholela ekugcineni emgomweni wokugcina.

5. Ukuhlola kuzalanisa ukusungulwa

I-Amazon yayiyibhizinisi lokuqala lohlobo lwayo. I-inthanethi ibe yinto entsha engaziwa kangako ngayo.

Yayingekho indlela yokuthi uJeff noma omunye umuntu abikezele ukuthi ibhizinisi lakhe lalizophumelela yini.

Kodwa, okwasebenzela i-Amazon (esasebenza nanamuhla) ukuthi wayebheke ukusungula ikusasa. Futhi, lokho kwakungenzeka kuphela ngokuzama.

“Ukuze usungule, kufanele uzame, futhi uma wazi kusenesikhathi ukuthi izosebenza, akusona isilingo.”

E-Amazon, uJeff Bezos wenze isiqiniseko sokuthi ukuhlola kuyingxenye yesiko lenkampani.

Ezinkulumweni zakhe nasezingxoxweni, uhlale egcizelela ukuthi ukuhlola kuyisihluthulelo sokusungula izinto ezintsha, kanye nempumelelo yebhizinisi ngokuhamba kwesikhathi.

Ukuhlola kukuvumela ukuthi uhlole futhi uqinisekise (ngisho nokuphika) okungakaze kwenziwe ngaphambilini futhi uxazulule izinkinga zangempela.

Kodwa-ke, izivivinyo ziza nengozi yokwehluleka , okungiyisa esifundweni esilandelayo.

6. Yamukela ukwehluleka ukuze uphumelele ngempela

Ekhuluma ngokuhlolwa, uJeff uhlale egqamisa ukuthi eziningi zazo zizohluleka, futhi lokho kwehluleka kuyingxenye yemvelo yempumelelo.

Okubalulekile wukuqhubeka uzama izinto ezintsha ngaphandle kokugxila kakhulu ekuhlulekeni.

Kusukela yasungulwa, i-Amazon ibone ingxenye efanelekile yokuhlola ihluleka.

Eminyakeni yokuqala ye-Amazon, uJeff watshala izigidi ku-Kozmo.com kanye ne-Pets.com. Bobabili bagcine bengaphumelelanga.

Imikhiqizo eminingana ye-Amazon, efana ne-Fire Phone, i-Amazon Tap, i-Askville, i-Amazon Local, ishayeke kabi.

“Njengoba inkampani ikhula, yonke into idinga ukukala, okuhlanganisa nosayizi wokuhlolwa kwakho okuhlulekile.

Uma ukwehluleka kwakho kungakhuli, ngeke usungule usayizi ongagudluza inaliti.”

Kepha uBezos wamukela konke ukwehluleka kwakhe futhi akalokothi asuke ekuzameni.

Futhi yileso isizathu esikhulu sempumelelo yakhe.

7. Yenza amakhasimende akho agxile kuwo

Impumelelo yanoma yiliphi ibhizinisi cishe incike ngokuphelele kumakhasimende alo.

UJeff Bezos ubelokhu egxile kumakhasimende futhi wenza isiqiniseko sokuthi ifakwe ngokuqinile esikweni lase-Amazon. Ubiza i-Amazon ngokuthi inkampani “ebheke ngamakhasimende”.

Ngesikhathi sokukhula kwe-Amazon, wathumela i-imeyili kumakhasimende angaphezu kwe-1000 ukuze aqonde ukuthi yini abafuna ukuyithenga esizeni sabo.

Ekuqaleni, wethula izici ezigxile kumakhasimende njengokubuyekezwa komkhiqizo kusayithi lakhe.

“I-Amazon ayinkulu kakhulu ukuthi ingahluleka. Uma siqala ukugxila kithina, esikhundleni sokugxila kumakhasimende ethu, lokho kuzoba ukuqala kokuphela.”

Ngisho nanamuhla, i-Amazon igxile kakhulu ekuletheni amanani aphansi kanye nokukhethwa okukhulu kumakhasimende ayo ngoba yilokho amakhasimende akufunayo.

Ngaphezu kwalokho, ukholelwa ngokuqinile emandleni omlomo. Ngaphandle uma amakhasimende akho ejabule, ibhizinisi lakho lizoguga nakanjani.

8. Zizungeze nabantu abalungile

Kungaba ibhizinisi noma impilo, uhlobo lwabantu ochitha nabo isikhathi lungathonya kakhulu imiphumela empilweni yakho.

Ngakho-ke, uJeff Bezos ubeqaphile ngabantu abaseduze kwakhe, emsebenzini nasempilweni yomuntu siqu.

I-Amazon yaziwa njengenye yezinqubo eziqinile zokuqasha. UJeff wayehlale eqinisekisa ukuthi abantu abalungile bayamsebenzela.

“Qinisekisa ukuthi uqasha abantu ongakwazi ukufundisa kuphela, kodwa qinisekisa ukuthi uqasha abantu abazokufundisa izinto.”

Ngisho nasempilweni yakhe yokuqomisana, wayekhethekile ngowesifazane ayezophila naye.

Abantu abalungile bangakusiza ukuthi ufeze amaphupho akho ngezindlela eziningi kunaleyo ongayicabanga.

9. Yiba nengqondo yomfundi

Akungabazeki ukuthi uJeff Bezos ungomunye wabantu bebhizinisi abahlakaniphe kakhulu emhlabeni. Futhi kube neqhaza elikhulu empumelelweni yakhe.

Nokho, esinye isici esibalulekile empumelelweni yakhe ukuthatha indlela yomuntu osaqalayo ezintweni kanye nokuzimisela kwakhe ukufunda.

“Abantu abahlakaniphe kakhulu bahlale bebuyekeza ukuqonda kwabo, baphinde bacabangele inkinga abebecabanga ukuthi sebeyixazululile.

Bavulekele imibono emisha, ulwazi olusha, imibono emisha, ukuphikisana nezinselele endleleni yabo yokucabanga.”

Ukholelwa ukuthi ukukhula kuza lapho uvulekele imibono emisha futhi ulungele ukudedela izinhlelo zakho ezikhona zokukholelwa.

Noma ngabe usuwazi kangakanani, kuzonciphisa ukukhula kwakho uma uqala ukuzicabangela njengochwepheshe hhayi umfundi.

10. Vumela ibhizinisi lakho nengqondo kuzulazule

Wonke amabhizinisi afuna ukuzuza ukusebenza kahle okuphezulu nokusebenza kahle kakhulu. Abantu abangenakubalwa, nabo, bafuna ukuzuza ukukhiqiza okuphezulu.

Kodwa, ngokusho kukaJeff Bezos, kungase kungabi umqondo omuhle kakhulu.

Ukholelwa ukuthi ukuzulazula kubalulekile ebhizinisini. Ikuvumela ukuthi usungule, uphindaphinde, futhi ubhekane kangcono nezihibe.

"Ukuzulazula kuwukuphikisana okubalulekile ekusebenzeni kahle."

Ezinye zezinto ezisunguliwe ezinhle kakhulu ze-Amazon zivele ngokuzulazula. Isibonelo, i-Fulfillment by Amazon.

Ezincwadini zakhe eziya kubanikazi bamasheya, uJeff uhlala ethinta ukubaluleka kokuzulazula e-Amazon.

Ukuvumela ingqondo yakho izulazule ngezikhathi ezithile kungase futhi kube usizo ekuthuthukiseni ubuhlakani bakho, ukukhiqiza, nokujabulela ukuphila okwengeziwe.

11. Hlala osukwini 1

Cabanga ngosuku lokuqala lwesikole sakho, usuku lokuqala lomsebenzi wakho, noma usuku lokuqala lwebhizinisi lakho.

Uyawuzwa umdlandla?

Usuku loku-1 lwanoma yini ngokuvamile luba namandla kakhulu futhi lunomoya ophezulu.

Ngakho-ke, uJeff Bezos ufuna i-Amazon ibe nombono “wosuku 1” unomphela. Ufuna abasebenzi bakhe babe nomoya wokuqala futhi bagxile emakhasimendeni, ekusungulweni nasekugxileni isikhathi eside.

“Usuku lwesi-2 luyi-stasis. Kulandelwa ukungahloniphi. Kulandelwa ukwehla okubuhlungu, okubuhlungu. Kulandelwa ukufa. Yingakho kuhlale kuwuSuku 1.”

Amabhizinisi, njengoba ekhula, ngokuvamile athembele kulokho okubasebenzele esikhathini esidlule.

NgokukaJeff, Usuku 2 luletha induduzo nokuqukethwe, okushiya ibhizinisi lakho lingabalulekile.

Ngakho-ke, udinga ukuhlala osukwini 1 isikhathi eside ngangokunokwenzeka uma ufuna ukukhula kwangempela.

12. Yiba nenkani kodwa uguquguquke

Uma ufuna ukuzuza okuthile, akwanele nje ukufuna lokho. Kufanele ube ufile uhlezi phezu kwayo, ube nenkani ngakho.

Ezinsukwini zokuqala ze-Amazon, uJeff Bezos wasondela kubantu abangaphezu kuka-60 ukuze athole uxhaso. Abaningi abazange babone amandla kulo mbono.

Kodwa akukwazanga ukumvimba ekwakhiweni kwebhizinisi lokudayisa eliku-inthanethi elikhulu kunawo wonke emhlabeni.

Phakathi neminyaka edlule, eziningi zezinhlelo zakhe azizange zisebenze. Ngakho, wazama izinto eziningi ukuze afinyelele umgomo wakhe.

“Uma ungenayo inkani, uzoyeka ukuhlola ngokushesha. Futhi uma ungaguquguquki, uzongqimuza ikhanda lakho odongeni, futhi ngeke ulibone isixazululo esihlukile enkingeni ozama ukuyixazulula.”

UJeff uhlale egcizelela ukuba nenkani ngombono wakho wesikhathi eside kodwa ube ovumelana nezimo emininingwaneni.

Ukulungiswa kwemininingwane kungakuvimbela ekutholeni imizila eyahlukene eya ekuxazululeni inkinga.

13. Landela umthetho wama-pizza amabili

Enye igugu lesifundo sebhizinisi esivela kuJeff Bezos umthetho wakhe wama-pizza amabili wokusebenza kahle.

Ngokwalo mthetho, alikho iqembu langaphakathi okufanele libe namalungu amaningi ama-pizza amabili angakwazi ukuwondla.

Amaqembu amakhulu avame ukungena emihlanganweni engacacile futhi edla isikhathi, egcina ithinta ukukhiqiza kanye nemiphumela yebhizinisi.

"Lokhu kusatshalaliswa kwezinto ezisunguliwe kuyo yonke inkampani - akugcini nje kubaholi abaphezulu benkampani - kuwukuphela kwendlela yokuthola ubuhlakani obusha obusezingeni eliphezulu."

Amaqembu amancane anamandla okwenza izinqumo angenza okuningi kakhulu kunamaqembu amakhulu.

Umthetho wama-pizza amabili uqinisekisa ukuthi imihlangano isebenza kahle, futhi imibono yawo wonke umuntu iyavezwa. Iphinde isheshise ukuthathwa kwezinqumo kanye nekhwalithi yezinqumo.

14. Thola ubizo lwakho lwangempela

Impumelelo kaJeff Bezos ayigcini nje nge-Amazon.

Ngokuhamba kwesikhathi, wangena kwabaningi njengeBlue Origin kanye neWashington Post.

Yonke imisebenzi yakhe inento eyodwa abafana ngayo - uthando.

Ubelokhu ethanda indawo futhi ebona ukuthi wubizo lwakhe lwangempela. Ngakho-ke, manje unikela isikhathi sakhe esiningi emsebenzini wakhe wasemkhathini, iBlue Origin.

Uvame ukweluleka abasebenzi abasebasha nosomabhizinisi ukuthi bathole okuthile abakuthanda kakhulu, okuwubizo lwabo.

Uma ngandlela thize ukwazi ukuthola ukuthi ungaluthola kanjani ucingo, ushaye i-jackpot, ngoba inkulu leyo nto.

Ukubona ubizo lwakho lwangempela kanye nezipho zakho kungasheshisa indlela yakho eya empumelelweni.

Ukuphishekela ukuthanda kwakho kukugcina usendaweni egqugquzelwayo futhi kukusiza ukuthi uphumelele ngokushesha noma kamuva.

15. Lala ngokwanele futhi ungenzi lutho isikhathi esithile

UJeff Bezos ungumuntu omatasatasa. Uma ucabanga isimiso sakhe, usuku lwakhe kufanele lugcwale imihlangano. Wayengeke abe nesikhathi esanele sokulala noma sokuchitha isikhathi eziphumulele.

Hhayi-ke akunjalo.

U-Jeff ufunga amahora angu-8 okulala futhi uchitha isikhathi sakhe sasekuseni engenzi lutho ukuze enze okwengeziwe phakathi nosuku.

Encwadini yakhe ethi, Invent & Wander: The Collected Writings of Jeff Bezos , ukhuluma ngokuthi uthanda ukuphonsa ithawula ekuseni futhi akathathi imihlangano ngaphambi kuka-10 ekuseni. Kumsiza ukuthi enze izinqumo ezisezingeni eliphezulu.

“Isikhathi sami sokubeka sibaluleke kakhulu kimina. Yingakho ngihlele umhlangano wami wokuqala ngehora leshumi.”

Osomabhizinisi banamuhla bayaqhubeka nokusebenza kanzima. Icebiso likaJeff lokukhiqiza lingakusiza ukuthi uthuthukise ikhwalithi yezinqumo zakho.

Ukudla okudlela endlini

Uhambo lukaJeff Bezos ngempela luyingcebo yebhizinisi nokuhlakanipha kwempilo.

Ngokwami, ngithola indlela yakhe yokwenza izinqumo ibaluleke kakhulu.

Ukuqunga isibindi sokufeza amaphupho ethu nokwamukela ukwehluleka kuyinto sonke esingayifunda kuye.

Kulezi zifundo ezingu-15, ngizamile ukufingqa eminye yemibono yakhe ethakaselwa kakhulu.

Ngethemba ukuthi unokuthile okuthathayo okuwusizo ongakusebenzisa emsebenzini wakho nasempilweni yomuntu siqu.