12 个最佳 GDPR 和 CCPA 合规性同意管理平台 (CMP)

A good consent management platform should be easy enough to set up and grow with your website.

But more importantly, it should help you meet your privacy requirements within your budget.

However, you’ll rarely find a CMP that offers both ease of use and broad privacy coverage at a price that fits your budget.

The trick is to find one that checks 最先进的 of the boxes.

I have reviewed the 12 consent management platforms that might work for you.

Most of them are easy and affordable enough for small businesses, but I’ve also covered some advanced tools for growing companies and enterprises.

What Is a Consent Management Platform (CMP), and Which One Is Best for You?

A consent management platform is an online app that handles cookie consent on your website.

You can create consent banners, display them on your website, and block cookies that visitors didn’t agree to.

It’s a useful tool for website owners who want to 收集用户数据 while staying compliant.

Top Features To Look For In A CMP

• Personalized consent banners.
• Cookie and tracker scanning and blocking.
• Privacy generators (if available)
• 集成。

Key Takeaways: Best Consent Management Platforms by Use Case

Best Consent Management Platforms Compared at a Glance

How We Evaluated the Best Consent Management Platforms

Every consent management platform has different privacy features and pricing criteria.

So, our goal here is to figure out which CMPs are worth paying for and what limitations you might expect from each.

Here’s the benchmark I used to review each CMP.

• 隐私功能： What type of CMP and privacy features it offers.
• 易于使用： How easy is it to set up and customize?
• 定价： How much the basic features cost.
• 用户评论： What real users say about the platform.
• 集成： Does it work with third-party applications?

I also checked whether they can automatically customize the banner content for different regions.

Let’s explore the reviews one by one.

1. Cookiebot

Cookiebot is perfect for small websites with high traffic. It’s a pretty straightforward app and charges you based on sub-pages instead of pageviews.

You can use Cookiebot to create custom consent banners for your website and automatically run monthly scans for cookies and trackers.

The app also automatically categorizes the cookies and adds them to the banners so visitors know what they are consenting to.

Cookiebot has a geo-targeting feature too. It shows different consent banners to visitors from different countries. For example, EU visitors will probably see a GDPR-compliant banner, while people from Brazil might see one that’s tailored to LGPD.

All in all, it’s an excellent app for cookie consent management.

You can use Cookiebot on WordPress、Wix, and Shopify, and integrate it with Google Consent Mode.

限制

Cookiebot mainly covers cookie consent. You’ll have to handle other privacy requirements yourself.

核心功能

• Custom consent banners.
• 地理定位。
• Automated scans.
• Privacy triggers.
• Cookie policy generation.
• Cookie and tracker blocking.
• Record keeping for up to 1 year.
• Analytics（分析）。
• Integration with Google and CMS.
• 附加组件。
• 跨平台支持。

用户怎么说

“The platform is very easy to use, and very intuitive to both technical and non-technical users. It is very easy to get up and running really quickly.”—G2.

“Easy setup. The dashboard speaks for itself. Everything is easy to find.”—Capterra.

价格筛选

Cookiebot’s basic plan is free, and premium packages start at $8 per month.

2. 饼干是的

If you want to simplify cookie management, CookieYes is ideal for you.

It’s easy to use and offers a free plan to help you get started.

Most of CookieYes’ premium features are similar to Cookiebot. You can create dynamic banners, categorize cookies, scan pages, and integrate with Google Consent Mode.

But the amazing thing about CookieYes is that you get most core features on the free plan, so you don’t need to upgrade if your goal is to cover the basics.

For example, you can set up a banner, scan your website for cookies every week, and generate privacy policies on the free plan.

Cookiebot also offers a free plan like CookieYes, but you’d need a premium subscription for scans and policy generation.

限制

Automatic page scanning and geo-targeting are available in the higher-tier plans only.

It also has a pageview limit. If your website has high traffic, Cookiebot is a better option.

核心功能

• Custom consent banners.
• Automated scans.
• Privacy policy generation.
• 地理定位。
• Cookie and tracker blocking.
• Consent logging.
• Site testing.
• 报告。
• Integration with Google and CMS.

用户怎么说

“I must say I was pleasantly surprised by the fast and professional customer support. Considering that my page is still on the free tier, I got quick help that many paid services could learn from.”—Trustpilot.

“Some of the best customer support I’ve ever experienced! Extremely helpful team, easy to use platform, clear and simple steps to implement.”—G2.

价格筛选

CookieYes’s prices start at $10 per month. You can try premium features for free.

3. 获取条款

GetTerms gives you all the necessary tools to manage visitor consent with ease.

You can create dynamic banners, scan your website for cookies, and block non-consented cookies. You can build banners for both websites and mobile apps.

You also don’t have to worry about pageviews. The limit is generous, even on the basic plan.

What makes GetTerms stand out, however, is the display feature.

You can use different ways to install the consent banner. You can copy/paste code directly to the page, add it through its WordPress plugin, or install it through Google Tag Manager.

GetTerms also offers similar publishing options for other privacy policies, such as terms of service and refund policies.

This is a side feature, but it’s incredibly helpful.

限制

You can’t customize the banner on the starter plan. You’d have to purchase the business plan for that.

核心功能

• Custom banners for web and mobile.
• Multiple installation options.
• Privacy generator.
• Cookie scanning and categorizing.
• Auto-blocking.
• 多语言。
• WordPress插件。
• 积分。

用户怎么说

“Knowing that all my policies (cookie, privacy, terms) are up-to-date and in just one place gives me peace of mind, and I know that my sites are compliant (including with Google consent).”—Trustpilot.

“It’s quite easy to use, and the features and interface are easy to navigate and have it set up to your personal required standards.”—G2.

价格筛选

GetTerms charges $9 to $12 per month for one website. You can buy a lifetime plan too. The prices start at $199.

4. Termageddon

Termageddon’s core function is policy management.

It generates cookie consent and privacy policies and keeps them updated.

Some of the policies you can generate include cookie policies, disclaimers, terms and conditions, and license agreements. You can also build consent banners and scan cookies on your websites.

The platform covers all the popular privacy regulations, such as GDPR, CPRA, PIPEDA, and CIPA. Its scope is actually pretty broad, covering different legal requirements, not just privacy.

限制

Termageddon’s policies are available in English only. Visitors can rely on their browser’s auto-translator, but it’s not a substitute for an official translation.

You also won’t get any free trial.

核心功能

• Policy generator.
• Consent banner.
• Cookie scanner.
• Automatic policy updates.
• 定制化。
• Multi-country coverage.

用户怎么说

“Overall, I’d give the team 5 stars. The product seems great, comprehensive, and meets my needs for website requirements.”—Capterra.

“The quality of the policies! The generated policies are well-written, up to date, and keep me compliant with various data privacy and consumer protection laws.”—G2.

价格筛选

Termageddon charges $12 per month.

5. 定期

If you want policies in different languages, try Termly. It covers 150+ countries and lets you customize consent settings for different regions.

Termly also has more policy generators than Termageddon and advanced features like a built-in DSAR form.

You’ll get a consent management platform too, with all essential functions, such as cookie categorizing, scanning, and auto-blocking.

限制

Termly doesn’t let you edit the banner text. The platform says it’s a safeguard feature that helps keep the cookie policy and banner information consistent.

It’s still a drawback, in my opinion.

核心功能

• Policy generation and updating.
• 地理定位。
• 多语言支持。
• Consent banner.
• Cookie scanning and categorizing.
• Auto-cookie blocking.
• Built-in DSAR.
• Record export.
• 积分。

用户怎么说

“I use Termly for my website and find it incredibly intuitive and easy to use. It’s quick to fill out and integrates seamlessly into my Framer website.”—G2.

“We have been very happy with Termly as our cookie consent partner. They are always keeping track of new laws and making sure we are up to date.”—Trustpilot.

价格筛选

Termly charges $10 to $15 per month. The basic plan is free.

6. Complianz

Complianz is specifically built for WordPress and Shopify. It provides a native plugin for WordPress and an app for Shopify.

Both are separate products, but both support multi-region privacy regulations.

The plugin naturally has more privacy features because WordPress is more flexible, but Shopify’s app also covers cookie consent and privacy policies.

The best thing? There’s no limit on pageviews. You get unlimited pageviews on both free and paid plans.

限制

The Shopify app is reliable, but some of its features are still relatively new, so you might experience some glitches.

核心功能

• WordPress and Shopify app.
• Custom consent banners.
• Policy generator.
• Cookie scanning.
• Auto-blocking.
• 地理定位。
• A/B 测试。
• 报告。

用户怎么说

“It is the simplest way to make a web page compliant with cookie consent or the LGPD.”—G2.

“I love Complianz and use the free version on EU / UK sites. We have a really big uptick in people accepting analytics with it after switching from other stuff.”—Reddit.

价格筛选

Complianz prices start at $6 per month. The basic plan is free.

7. CookieScript

CookieScript’s best feature is its flexibility.

It offers an online consent banner, but also lets you download the code and host it on your own server.

The self-hosting option probably won’t have automated updates, like cookie scanning and geo-targeting, but it’s still well-suited for those who want more control.

Another thing that makes CookieScript flexible is its pricing model.

The platform charges you based on the domain, not pageviews or pages scanned. And the more domains you purchase, the bigger discount you get.

限制

CookieScript doesn’t offer a monthly subscription. If you buy any plan, you’ll have to pay for the year upfront. It does, however, provide a free plan to test the banner.

核心功能

• Consent banner.
• Automatic scanning and blocking.
• 分类。
• Privacy generator.
• 地理定位。
• 自托管选项。
• 42语言。
• Analytics（分析）。
• 积分。

用户怎么说

“We run three Shopify stores, and being able to manage each banner, its cookie scanning, and its consent settings from one dashboard saves a lot of time.”—G2.

“I have been searching for a cookie/consent management solution with GTM integration and a customizable cookie dialog. CookieScript satisfies me in this way, and I am going to use it in my projects.”—Capterra.

价格筛选

CookieScript’s price starts at €9 per month, billed annually.

8. 克莱姆

Clym is a mid-range consent management tool.

It shows cookie banners on your website, adjusts the text based on visitors’ location, asks for age before allowing access, and lets you publish privacy policies.

You’ll also get an accessibility widget for people with reading disabilities. Meaning, visitors can adjust the website settings to make their browsing experience better.

This is more of a compliance feature than a consent management one, but it’s worth mentioning.

What I found really interesting was its consent coverage.

Clym doesn’t just cover website cookie consent, but also videos and chat privacy.

限制

Clym’s pageview limit is a bit restrictive for the price.

核心功能

• 同意书。
• Consent for cookies, videos, and chat.
• Scanning and blocking.
• 护栏。
• Data request management.
• Accessibility widget.
• 地理定位。
• 见解。
• 积分。

用户怎么说

“The implementation process was straightforward, and the Clym team was responsive and easy to work with throughout the setup.”—G2.

“The Clym widget was so easy to get running on my website.”—G2.

价格筛选

Clym prices start at $49 per month. You can take a free trial.

9. OneTrust

OneTrust is designed for large organizations.

It doesn’t just sell a CMP. It provides a suite of enterprise-grade privacy and compliance tools to help companies manage consent, privacy, and tech risks.

There’s a lot to cover on OneTrust, but I will keep my review to its consent management product.

The product contains custom banners, cookie scanning, auto-blocking, and logging. You’ll get access to a large tracker database for identifying cookies and trackers, plus broad geo-targeting to create tailored consent forms for different regions.

The integrations are also for enterprises, offering a wide range of third-party connections so you can easily connect OneTrust to your existing tech stack.

Some will probably need extra setup, though.

限制

The initial setup might feel a bit complex. The pricing also isn’t transparent.

核心功能

• Custom banners.
• Cookie and tracker scanning.
• Auto-blocking.
• 同意记录。
• A/B 测试。
• Cross-platform consent.
• 报告。
• 集成和 API。

用户怎么说

“Overall, good cookie and policy solution.”—Capterra.

“It’s a good cookie banner that helps us make the site cookie-compliant. It also helps us prevent PII exposure, and it’s easy to implement.”—G2.

价格筛选

OneTrust shares pricing on request. You can book a demo.

10. 双桅船

Like OneTrust, Ketch takes a broader approach to consent management, but it focuses more on data privacy and permissions.

It basically generates consent banners and helps you make sure the consent is applied to your connected tools, even those that already have the visitor’s data.

This is what makes Ketch different from basic consent management platforms.

OneTrust also has these two features, but Ketch is more focused and easier to implement.

限制

Most of the good stuff is locked behind high-tier plans.

Pricing might be transparent, but its biggest selling points, like data mapping, are only available on the custom plan.

核心功能

• Consent banner.
• Cookie and tracker scanning.
• DSR intake form.
• 数据映射。
• 风险管理。
• 人工智能和自动化。
• 积分。

用户怎么说

“Simple, easy, best in class, cost-effective.”—Ketch.

“Amazing! In minutes, I was able to make my small business compliant. I signed up for their free service as we have a small business, it did not require a credit card. I was able to immediately add the code and was up and running in minutes!”—Capterra.

价格筛选

Ketch’s prices start at $150 per month. The basic plan is free.

11. 大野

Osano is another excellent enterprise-grade data privacy platform that helps companies build consent management programs and scale them as needed.

But what makes it different is its No Fine. No Penalty policy.

The platform guarantees to cover fines your company incurs for a privacy violation.

And it’s not just a marketing gimmick. They actually do provide up to $500k coverage.

Even without the guarantee, Osano is still a great platform and offers more than just consent management.

It can help you evaluate privacy practices, create custom banners, manage data requests, and assess vendor risk.

限制

The guarantee comes with some pretty strict conditions. You can’t change the default settings or make any customization without approval from the Osano team.

核心功能

• Cookie consent management.
• Custom banner.
• Data access requests.
• 数据映射。
• Privacy assessments.
• A unified platform.
• API 和集成。
• 全球覆盖。

用户怎么说

“Osano’s user interface is intuitive, and their support team is great. The AI Assistance feature is also very helpful.”—G2.

“I like the personalization features in Osano, particularly the branding, positioning, and WYSIWYG aspects.”—G2.

价格筛选

Osano shares pricing on request. You can take a 30-day free trial.

12. 迪多米

Didomi’s main strength is its versatile platform support. You can manage consent for websites, mobile apps, and TV streaming services.

The only other tools on my list with this feature are OneTrust and Ketch.

You can sync user consent choices on all your connected devices and domains and run A / B测试 to measure the banner’s performance.

You can also use server-side tagging and run tracking on your own server.

限制

You’d need technical knowledge to configure some of its functions. It’s not a deal breaker for enterprises, but it’s something to consider.

核心功能

• 同意管理。
• Audit scans.
• Preference management.
• Compliance breach scenarios.
• A/B 测试。
• Analytics（分析）。
• 服务器端标签。
• API 和集成。
• Support for web, app, and TV.

用户怎么说

“Excellent customer support, always available to answer questions. The tool is simple to use daily and, overall, easy to implement and set up in a web and app environment.”—G2.

“The integration is pretty easy, and the module is user-friendly with a UX that feels intuitive.”—G2.

价格筛选

Didomi shares pricing on request. You can book a demo.

Consent Management Platforms: Frequently Asked Questions

What Is a Consent Management Platform (CMP)?

A consent management platform automates cookie consent. It can display banners, scan websites for cookies, and block tracking scripts that visitors didn’t consent to.

Are There Any Free Consent Management Platforms?

Yes. Cookiebot, CookieYes, Complianz, Termly, and Ketch offer free plans.

How Much Do Consent Management Platforms Cost?

It depends on your requirements. The most affordable CMPs cost somewhere between $6 and $15 per month.

Which Consent Management Platform Integrates With Google Tag Manager and Consent Mode?

Almost all the CMPs on my list can be connected to Google Tag Manager and Consent Mode.

Which Consent Management Platform Is User-Friendly?

CookieYes is by far the easiest to get started. Cookiebot is also user-friendly.

Conclusion: Which Consent Management Platform Should You Choose?

你有没有找到你要找的东西？

Most reputable CMPs offer free plans or trials to help you explore the tool.

You can use those free options to test-run a banner and see which one offers a smoother user experience.

Let me wrap up the article with some recommendations.

Best CMP For Small Business

Cookiebot, CookieYes, and Complianz are some of the options worth considering. You can also check out Termageddon if you are looking for an intuitive policy generator.

Best CMP For Mid-Size Companies

CookieScript and Osano are well-suited for mid-size companies.

Best CMP For Large Organizations

OneTrust and Ketch are designed for large companies. They offer a wide range of features and can handle complex tasks.

祝你好运！