20 Ngā Tauira Whārangi Taunga PPC Pai rawa atu

He rautaki pai te haumi ki tētahi whārangi taunga PPC.

Ko ngā whārangi taunga te wāhanga matua o ngā kaupapa PPC, ā, mā te whārangi kāore i te pai te hoahoa ka iti te haere o te manuhiri me te ngaronga o ngā whai wāhitanga.

Ka whakangaohia e ngā waitohu te nuinga o ā rātou tahua hokohoko ki ngā pānuitanga tautoko nā te mea ka kawea mai e te haere utu he 50% te nui ake o ngā arahi whai tohu.

Ma te whārangi kua arotauhia, ka taea e koe te whakamahi pai i ō kaupapa PPC me te huri i ngā manuhiri ki ngā kaiohauru me ngā kaihoko.

He aha te whārangi taunga PPC me ōna tauira pai rawa atu

Ko te PPC e pā ana ki te pānuitanga utu-mō-ia-pāwhiri, ā, ko te whārangi e tau atu ai te tangata ina pāwhiritia e rātou te pānuitanga ka kiia he whārangi taunga PPC.

Me whai whārangi motuhake ia pānuitanga tautoko hei arahi i ngā manuhiri.

He rerekē paku taua whārangi i ō whārangi tukutuku paerewa nā te mea kua hangaia motuhake hei whakatenatena i ngā manuhiri ki te mahi i tāu e hiahia ana.

Anei, kua tohaina e au ētahi tauira whārangi taunga PPC hei whakahihiko. Tūhurahia ngā whārangi kia kite ai koe i ngā āhuatanga matua e whakamahia ana e ētahi atu waitohu hei arotau i ā rātou whārangi taunga.

1. Shopify

Kei a Shopify ētahi o ngā tauira hokohoko pai rawa atu. Kua roa te waitohu hokohoko ipurangi e tū ana, ā, kua whiwhi ia i tētahi turanga kiritaki nui mā te whakamahi i ngā rautaki maha, tae atu ki te hokohoko PPC.

Ki te titiro koe ki tana whārangi tukutuku, kua whiriwhiria e Shopify tētahi whārangi pēhi hei whārangi taunga PPC māna.

He nui ngā wāhi mā kua whakamahia hei whakamārama i ngā tuhinga hoko, ā, he iti noa ngā whakairoiro kua tāpirihia hei whakakore i ngā mea whakararuraru. Ko te whāinga he kukume i ngā kanohi ki ngā wāhi motuhake, me te akiaki i ngā manuhiri ki te mahi.

ō rangaranga

Whakamahia he whārangi taunga PPC i hangaia mō tētahi kaupapa motuhake hei whakanui ake i ngā tahuritanga.

2. Autodesk

He waitohu hangarau a Autodesk e hanga ana i ngā hua pūmanawa mō te hoahoanga me te hanganga. He maha ngā apiti a te kamupene, ā, e piriona tāra te moni whiwhi e puta mai ana.

Koinei te pānuitanga whakaatu a Autodesk, e ārahi ana i ngā manuhiri ki tana whārangi taunga PPC.

He rite te whakatakotoranga o te pānuitanga ki tā Shopify, engari he rerekē te tahora o te whārangi hono.

Engari ko te whārangi pēhi, kua whiriwhiria e Autodesk tētahi tahora ma, kāore he CTA e kitea ana.

Ko te kore o te CTA e tohu ana he nui ake ngā kōrero kei te whārangi, ā, ka akiaki i te tangata ki te panuku ki raro.

ō rangaranga

Ka taea e tētahi whārangi taunga me tētahi whāinga kua whakaritea te āwhina i a koe ki te hopu i te aro o ō manuhiri.

3. He pai te tiaki i te whare

E rua ngā wāhanga matua o Good Housekeeping hei whakapai ake i tana whārangi taunga PPC—te ataahua me ngā āhuatanga o te hua.

He pai rawa atu tēnei tito mō ngā whārangi he nui ake te tere peke. He ātaahua ngā tirohanga hei whakaroa i te tirohanga a ngā manuhiri, ā, mā te whakarāpopototanga o te hua ka āwhina i a rātou ki te whakatau tere kia noho, kia wehe atu rānei.

Kua whakaputahia hoki e Good Housekeeping ngā taipitopito me ngā taipitopito pukapuka ki te whārangi kotahi kia māmā ake ai te uru atu ki ngā mōhiohio.

ō rangaranga

He huarahi pai te whakaatu i ngā hua ki mua hei whakanui ake i te roa o te noho a ngā manuhiri.

4. Jira

He pūmanawa aroturuki kaupapa a Jira. E whakaatu ana tana whārangi taunga PPC i tētahi tahora matarohia e kitea pinepine ana i roto i ngā hua SaaS.

Me wehewehe tātou i ngā wāhanga o tōna whārangi.

Ko ngā āhuatanga matua o te whārangi taunga ko te pane matua, te whakarāpopototanga hua, me te puka rēhita. Kua whiriwhiria e Jira tētahi tahora ma, ā, kua whiriwhiria e ia ngā kupu pēnei i te "Mahere Koreutu" hei hono i te whārangi ki te pānuitanga tautoko.

Kua whiriwhiria hoki e Jira ngā kōwhiringa rēhita tere hei whakapai ake i te wheako kaiwhakamahi.

ō rangaranga

Ko te nuinga o ngā manuhiri kāore e pānui i te 20% o ngā ihirangi o te whārangi, ā, ko te 79% kāore e pānui nui ana. Mā te pupuri i tō tuhinga kia whai tikanga, kia poto hoki, ka taea te whakanui ake i te whai wāhi mai.

5. Wondershare

Kua whakamahia e Wondershare ētahi tikanga arotau ki tana whārangi PPC.

Tuatahi, ko tōna pane he tārua o te pānuitanga i tautokona, ā, he tino whai tikanga.

Tuarua, kua whakamahia he hanganga rerenga kōrero māmā hei hono i a Wondershare ki te kupu matua "mahi mamao", kia mārama ai te whakamahinga o te hua.

Ko te mea nui, kua whakaatuhia ngā tautoko a te hunga tuatoru i raro i te CTA hei whakanui ake i te mana o te waitohu.

ō rangaranga

Ka taea e ngā pane, ngā tirohanga, me ngā ihirangi o te whārangi te awe i ngā mahi a ngā manuhiri. Whakamahia marietia ēnei hei whakapiki i ngā tahuritanga o te whārangi.

6. Koronā

He pai te hanganga o te whārangi taunga PPC o Corbona. Kua whakamahia paitia te wāhi mā me ngā tae kūpapa hei whakanui ake i te kitea o ngā ihirangi.

Ahakoa te ātaahua o te tirohanga, ka taea tonu e koe te pānui i te pane, te whakaahuatanga, me te CTA. Ahakoa ngā āhuatanga hokohoko i runga ake i te pae, e mārama ana, e kitea ana. 

He mea nui anō hoki te roa o ngā ihirangi ki tana pānuitanga tautoko. Kāore e kitea i roto i te whakaahua mata, engari i raro i te whārangi tuatahi, kua whakaatuhia e Corbona ētahi hua motuhake, ā, kua whakaurua hoki ētahi whakaaturanga me ngā kōrero papamuri hei whakarato i te horopaki.

Ka taea e koe te tūhura i tana whārangi taunga PPC i konei.

ō rangaranga

Kōwhiria he tito e whakaatu ana i ngā huānga o tō whārangi. 

7. Keke me te Toi

He reka ngā keke ritenga a Cake And Art. Nā te mea kei tētahi wāhi pai te toa tunu keke, he maha ngā wā ka kitea e ngā tāngata rongonui, ā, he wāhi pai tēnei mō te hanga keke mā ngā whetu rongonui.

Pērā i ngā pakihi pai katoa, ka whakamahia nuitia taua mea e Cake And Art, ā, ka kitea i roto i ana whārangi taunga PPC.

Tirohia te hopumata i runga ake nei.

Ko te wāhanga matua o tana whārangi taunga PPC he whakaahua e whakaatu ana i ngā whetu rongonui. Kua tāpirihia e ia tētahi atu paparanga o te mana mā te whakanui i tōna wā whakatūnga.

ō rangaranga

E 81% o ngā kiritaki e hoko ana i ngā hua mai i ngā kamupene e whakawhirinakihia ana e rātou. Mā te tāpiri i ngā ingoa rongonui, ka taea e koe te whakanui ake i te pono o tō hua.

8. Veniero

Ko Venieros tētahi atu tauira pai o te hokohoko a ngā kaiwhakaaweawe.

Heoi, i roto i te take a Venieros, ko te kaupapa whai mana he wāhi, ehara i te tangata.

Hei toa hokohoko Itari, ko te mea motuhake a Venieros ko te tunu kai tuku iho. Kua whakanuia taua mea i te whārangi taunga PPC hei whakanui ake i te uara o te hua.

Ko tētahi atu wāhanga matua o te whārangi PPC a Venieros ko ngā tirohanga. Kua kapi te nuinga o te wāhi i te waitohu ki ngā whakaahua ātaahua, me ētahi tuhinga hei taurite.

ō rangaranga

Whakamāramahia ngā āhuatanga motuhake o tō waitohu ki tō whārangi.

9. Ngā Mōkihi Katoa

He kamupene tā a Packagesall e hoko ana i ngā takai ritenga. Ka hangaia e te waitohu he mōkihi maha-whakaaro kua whakaritea kia tutuki ai ngā hiahia o tō pakihi.

Kua whakamāramahia taua mea e Packagesall mā roto i ngā kupumatua me ngā whakaahua hua.

E whakaatu ana te ahua i runga ake nei i tōna whārangi taunga. E whakaatu ana i tētahi tuhinga tukutuku e whakaatu ana i ngā kupumatua motuhake me tētahi whakaahua takai whaiaro i waenganui.

He tino mohio te arotahi a Packagesall ki ngā ahumahi maha mā te whakamahi i ngā kupu me ngā whakaahua.

ō rangaranga

Whakamahia ngā kupumatua hei whakapai ake i tō tuhinga.

10. Tāniha Berana

Kua whakamahia e Dannis Bernard tētahi o ngā rautaki hokohoko matarohia i roto i āna kaupapa PPC. Engari i te waihanga i ngā whārangi taunga whaiaro, kua honoa tika atu āna pānuitanga tautoko ki tōna whārangi kāinga.

Kua tāpirihia e au tēnei tauira hei whakapuaki i te mahi noa e whāia ana e te nuinga o ngā kamupene.

Ahakoa he nui ake te tahuritanga mai i ngā whārangi taunga whaiaro, e 77% o ngā kamupene kei te whakamahi tonu i ā rātou whārangi kāinga mō ngā kaupapa PPC.

Kua whiriwhiria e Dannis Bernard tētahi tahora SEO paerewa, e pupuri ana i ngā ihirangi o tana whārangi kia mārama ake ai te kitea.

ō rangaranga

Mena he iti āu rauemi, ka taea tonu e koe te whakamahi i tō whārangi kāinga mō ngā pānuitanga utu, mena kua arotauhia te tahora mō ngā manuhiri.

11. Cerave

Ko tētahi atu momo whārangi taunga e whakamahia ana e te nuinga o ngā waitohu i roto i ā rātou kaupapa PPC ko te whārangi hua.

Hei tauira, tirohia a Cerave.

He taonga kanohi nui tā Cerave e hoko ana, ā, ko tana mākete matua ko te hunga kua mōhio kē ki te hua, ā, e hiahia ana ki te tūhura i ōna āhuatanga. Hei whakaputa arahi, kua whakauruhia e ia tana pānuitanga PPC ki te whārangi hua, me te whakamahi i tana taonga matua hei whakatairanga i tana raina hua.

Ahakoa he rerekē ngā pānuitanga tautoko a Cerave, ka arahina katoatia e rātou ngā manuhiri ki te whārangi kāinga.

ō rangaranga

Ko te whārangi hua te whiringa pai rawa atu mō ngā hua kaihoko. Mā tēnei ka taea e koe te tuku tere i ngā mōhiohio e tika ana, me te kukume mai hoki i ngā kaihoko me te kore e haumi ki ngā whārangi taunga maha.

12. Korero

He tūāpapa manaaki podcast a Buzzsprout.

Ka whakamahia e ia ngā whārangi kua whakaputaina o tana pae tukutuku i roto i ngā kaupapa PPC hei tuku ihirangi whaiaro.

Hei tauira. Ko te whārangi kāinga i runga ake nei i tohutohuhia ahau ki te pānuitanga tautoko paerewa. Kei raro nei te pānuitanga whakaatu i arahi i ahau ki tētahi pou rangitaki.

ō rangaranga

Whakamahia ngā pou rangitaki o tō paetukutuku hei whakahaere i ngā kaupapa whakatairanga kua whakaritea.

13. Ngā Kīpī Kingi

He waitohu whakapaipai makawe tāne a Royal Clips e hoko ana i ngā momo kutikuti me ngā wāhanga ngaio.

Ko te whakaahua i runga ake nei te whakaahua mata o tōna whārangi taunga.

Ki te kite koe, ko te ataata te mea nui o ana whārangi taunga PPC. He pango me te mā hoki te hoahoa o te pae hei kukume i te aro me te whakaatu i te waitohu a Royal.

ō rangaranga

Ko te ataata te hongere pai rawa atu mō te tuku karere ki te waitohu. He maha ngā pakihi e pai ake ana ki tēnei mea nā te mea ka whiwhi ngā whārangi taunga me te ataata i te 86% neke atu o ngā tahuritanga.

14. Kaitirotiro Mataara

He toa wati a WatchFinder kei te UK e hoko ana i ngā hua wati kua whakamahia.

He māmā noa iho, he ma hoki te whārangi taunga PPC, ka taea tonu te tohatoha i ngā mea katoa kia kore ai e pōhēhē.

Ka kitea hoki e koe he maha ngā kupu whakahihiri i te whārangi, pērā i te pūtāhui 12-marama me te wāhi o te toa.

Ko te hunga e hoko ana i ngā hua kua whakamahia, ka rapu i te pono o te toa me te hua i mua i te hoko.

E mārama ana a WatchFinder ki tāna mākete ūnga, ā, e mōhio ana hoki ki ngā kupu hei whakamahi hei whakatutuki i te urupare e hiahiatia ana.

ō rangaranga

Mā te tāpiri i ngā mōhiohio whakapā me te pūtāhui ki tō whārangi taunga ka āwhina i a koe ki te whiwhi i te whakawhirinaki o ngā manuhiri.

15. Te Rōpū Tuitui

He pae tukutuku a Crochet Crowd e tuku ana i ngā tohutohu, ngā tauira me ngā akoranga kore utu mō te mahi tuitui.

He tino māmā noa iho te whārangi taunga PPC, he whakaahua nui me te whakaahuatanga poto. Kāore he mea rerekē.

Nā, he aha ahau i tāpiri atu ai ki te rārangi?

Hei whakaatu i tana tikanga whakawhaiaro.

Ki te whakataurite koe i tana whārangi taunga PPC ki tana whārangi kāinga, ka kite koe i te rerekētanga o ngā tirohanga. Kua whakamahia e Crowd tana whārangi kāinga i roto i ana kaupapa PPC, engari kua whakawhitihia te ahua o mua ki tētahi atu hei whakawhaiaro i te whārangi.

Kei raro ko tana whārangi PPC.

ō rangaranga

Whakamahia ngā ihirangi hihiri i roto i ō whārangi taunga hei penapena wā me ngā utu.

16. KarangaHippo

He hua pūmanawa waea pakihi-ki-pānga a CallHippo. Ka hokona e ia ngā nama waea me ngā ohaurunga ia marama ki ngā pakihi puta noa i te ao.

He tino whaiaro ngā whārangi taunga PPC a CallHippo.

I taku pāwhiritanga i tana pānuitanga tautoko mō ngā pakihi o Amerika, i whakatapua te whārangi katoa ki ngā āhuatanga waea pūkoro o Amerika.

Hei whakatairite, i whakamātau ahau i te taua mea ki a Ahitereiria hei kupumatua matua māku, ā, ka puta mai tētahi whārangi rerekē me ngā ihirangi e aro ana ki AUS.

ō rangaranga

E whitu ngā wā ka nui ake ngā arahi ka puta mai i ngā kamupene e 31 ki te 40 whārangi taunga. Waihangahia he whārangi hou mō ia kaupapa PPC kia nui ake ai te haere mai o ngā manuhiri.

17. Shutterstock

He mākete hokohoko a Shutterstock e hoko ana i ngā whakaahua, ngā ataata me ngā puoro.

Hei kamupene rongonui, ko te arotahi matua a Shutterstock ko te tahuritanga o ngā arahi, ā, i hangaia e rātou te hoahoa o tana whārangi taunga PPC i runga i te whakaaro ki tēnā.

Ko te ahua i runga ake nei ko te whārangi taunga e hono ana ki tētahi o āna kaupapa PPC. He ma, he poto hoki te hanganga o te whārangi me ngā ihirangi, ko te whāinga kia whiwhi i ngā arataki whai tohu.

ō rangaranga

Waihangahia he whārangi taunga kua whakaritea. Mena ko tō whāinga he mōhio ki te waitohu, whiriwhiria he tirohanga ātaahua me ngā āhuatanga hokohoko ahurei. Mena ko tō whāinga he whakaputa arahi, whiriwhiria he whārangi pēhi mō āu kaupapa whakatairanga.

18. MailChimp

He tūāpapa hokohoko īmēra matua a Mailchimp. Ka kapi tana raina hua i ngā hongere hokohoko maha, tae atu ki ngā tūāpapa pāpāho pāpori me ngā paetukutuku.

Ko te tikanga, ka whakahaerehia e te waitohu ngā kaupapa PPC kua tohua. He maha ngā wā ka ōrite te whakaahuatanga o tana whārangi taunga PPC ki te ihirangi o te pānuitanga.

Ka whakamahia hoki e Mailchimp tētahi kaupapa ōrite i roto i ana kaupapa whakatairanga.

He whārangi taunga PPC ngā whakaahua e rua i konei. Ahakoa he rerekē ngā ihirangi, he rite tonu te hoahoa ki te ahua o te waitohu.

ō rangaranga

Te whakamahi i ngā kaupapa ōrite i roto i ō whārangi taunga hei tāpiri i te hiranga.

19. Huinga Whakahau

He tūāpapa hokohoko aunoa a Active Campaign e hoko ana i ngā hua SaaS ki ngā kamupene. Ko te nuinga o tana hunga whakarongo ko ngā pakihi hou me ngā pakihi iti e pai ake ana ki ngā whakaahuatanga māmā me ngā kōwhiringa hoko kore raruraru.

Kua hangaia ngā ihirangi o te whārangi taunga o te kamupene hei kukume i taua hunga whakarongo.

He mātotoru te pane, he poto te tuhinga, ā, kotahi noa te āpure o te puka hopu īmēra hei whakangāwari i te rēhitatanga. 

He huarahi pai hoki te kōwhiringa "Whakamātauria kore utu. Kāore he hiahia mō tētahi kāri nama" hei kukume i ngā pakihi iti.

ō rangaranga

Hoahoahia te tahora o tō whārangi me te tuhinga hoko me te whai whakaaro ki tō hunga whakarongo.

20. mamao

Ka whakaratohia e Remote ngā otinga whakauru me te utu kaimahi puta noa i te ao. Ko tētahi o ngā wero nui o te hoko i tēnei momo ratonga ko te whakamārama i ngā āhuatanga o te hua me te whiwhi i te whakawhirinaki o te tangata.

Kua arotahi a Remote ki aua wāhi mā te tārua tukutuku.

Ki te tirohia te hanganga o te rerenga kōrero me te whiriwhiringa kupu, ka mārama te whakaahua i ngā ratonga e tukuna ana e Remote me te tahua e hiahiatia ana hei hoko i te hua. 

Kei te whārangi o mua hoki ngā tautoko me ngā whakatauranga hua. Kāore i roto i te whakaahua mata taua wāhanga. Anei te hononga ki tana whārangi PPC.

ō rangaranga

E ai ki ngā tatauranga, 20% noa iho o ngā manuhiri o te pae tukutuku e pānui ana i te pane. Arotahi ki ngā ihirangi o tō paetukutuku hei whakaoho i te hiahia.

Kupu whakamutunga

Ka pā tika tō whārangi taunga PPC ki tō reiti tahuritanga.

Mai i ngā ihirangi taumaha rawa ki ngā whakaahua whakararuraru, ka ngaro te aro o ngā manuhiri ki ō hua me ō ratonga.

Mā te whārangi kua pai te hanganga, ka taea e koe te whakaiti i tō reiti peke me te huri i ngā manuhiri tuatahi hei arahi.

Anei ngā mea e rima hei whakaaroaro māu i te wā e hoahoa ana i tō whārangi taunga PPC

• He taitara rongonui.
• Tārua e tika ana.
• CTA mātotoru.
• Taunakitanga pāpori.
• Te whakamahinga whai hua o ngā tirohanga me te wāhi mā.

Whakamahia ngā tauira i runga ake nei hei tauira, ka waihanga i tētahi whārangi taunga whaiaro mō tō kaupapa PPC. Kia ora!