I-Oribi vs Google Analytics: Iliphi Ithuluzi Lokuhlaziya Elingcono?

Cishe wonke uchwepheshe wokumaketha uyazi -Google Analytics, obekuyithuluzi elijwayelekile lokuhlaziya iwebhu, imininingwane, ukuhlaziywa kwesakhiwo sesayithi kanye nocwaningo. Yakhelwe phezu kweplathifomu ye-Urchin, obekuwuhlelo oluzimele lokuhlaziya iwebhu ekuqaleni kwawo-2000.

Yize i-Google Analytics kuwukuphela kohlelo lokuhlaziya ngaleso sikhathi, bekunezinselelo eziningi ezisebenza kukho. Namuhla, uchwepheshe wokumaketha uncike kusofthiwe ukunciphisa izinselelo zobuchwepheshe ukuze bakwazi ukuhambisana nezethameli.

U-Oribi Isixazululo esisodwa esinjalo esisebenza kakhulu njenge-Google Analytics kodwa ngendlela engenazinkinga. Ngejika lokufunda elincane, i-Oribi ikusiza ukuthi uthwebule imininingwane ebalulekile endaweni eyodwa ngaphandle kokusesha ngokungapheli ulwazi oluthile.

U-Oribi angase abe yimbangi entsha emakethe kodwa inikeza izixazululo zezibalo ezisebenziseka kalula.

Kodwa ingabe ingangena esikhundleni se-Google Analytics njengenketho engcono yamathuluzi okuhlaziya?

Iyiphi kuzo eyenza isixazululo esingcono sokuhlaziya idatha?

Ake sikuthole lokho kulesi siqhathaniso sekhanda nekhanda.

Ukulandela umkhondo ku-Oribi vs Google Analytics

Ifaneli ifana nendlela eqondisayo yezivakashi zakho, efakwe kumephu enenani elithile lezigaba olindele ukuthi zizilandele ukuze ufeze izinjongo zebhizinisi lakho.

Lokhu kukusiza ukuthi ulandelele izenzo zabo futhi ulungiselele ukuzizwisa ukuze ubenze bahlale isikhathi eside e- ukumaketha kwemingcele futhi ekugcineni bafinyelele esigabeni sokuguqulwa.

Isibonelo, izivakashi ezingaba yi-100 zifake iwebhusayithi yakho. Kuzo, izivakashi ezingu-50 zibhalisele i-newsletter; Izivakashi ezingu-30 zivakashele isayithi lakho ngokuphindaphindiwe; Izivakashi ezingu-20 zichofoze ngokukhuthele imikhankaso yokuphromotha, futhi ekugcineni ezingu-10 zazo zehla ngefaneli futhi zaguqulelwa ekuthengisweni.

Kokubili i-Google Analytics ne-Oribi ikunikeza ngezindlela ezihlukene zokuthuthukisa umkhankaso wakho wokumaketha ngesici sokulandelela ifaneli.

Ukulandelela ifaneli ye-Oribi kunikeza okucebile idatha ebonakalayo yezivakashi zakho ezifaka ifaneli yakho nemisebenzi yazo kuwebhusayithi yakho.

Ngokuchofoza okuthi “Dala Ifaneli entsha”, ungakwazi ukwakha kalula izinyathelo ezisebenzisekayo olindele ukuthi izivakashi zakho zidlule kuzo uma sezivakashele isayithi lakho.

I-Oribi ikuvumela ukuthi udale amafaneli esizinda esiphambene. Kusho ukuthi ungakha amafaneli hhayi nje esizinda esisodwa kodwa nezizinda eziningi.

Okulandelayo, ungaqhubeka nokudala zonke izinyathelo ezidingekayo zefaneli yakho ngokuchofoza okumbalwa.

Futhi ikuvumela ukuthi usethe "Hlunga Abavakashi" ukuze ubone ukuthi izethameli zakho zivakashela isayithi lakho, ngokwesibonelo, ngamapulatifomu eselula, iziteshi zenkundla yezokuxhumana, njll.

Lokhu kusetha kukusiza ukuthi unciphise ifaneli yakho futhi ikubonise iziteshi zokumaketha ezingangenisa izivakashi ekujuleni kwefaneli. Ikunikeza imininingwane eyingqayizivele kubavakashi abangabodwana njengokuchofoza kwe-CTA, ukuzulazula, noma isikhathi esithathiwe ukuguqulwa.

Ngenxa yalokho, ungenza amasu ngenkathi ugxile esiteshini esithile sokumaketha. Ungakwazi futhi ukuhlukanisa ukusebenza kwefaneli ngokusekelwe emithonjeni ehlukene, imikhankaso, i-geolocation, njll, futhi uqhathanise izinga lokuguqulwa.

Manje ake sibone amazwibela okulandelela ifaneli ku-Google Analytics.

Ukulandelela ifaneli ku-Google Analytics kungase kungabonakali kunobungane njengase-Oribi. Kufanele unake kakhulu ngenkathi usetha ifaneli yokuguqula.

Ukulandelela noma yikuphi ukuchofoza izinkinobho noma ukuvakasha kwekhasi, kufanele uqonde Isiphathi Somaka se-Google. Ikhono lokubhala amakhodi liyasiza ngenkathi usetha ifaneli. Kodwa uma ungumhlaziyi ongenalwazi lokubhala amakhodi, ungase ube nesikhathi esinzima ukuthola Umphathi Womaka we-Google.

Kukhona isici esithi "Hlunga" esikusiza ukuthi uhlele amasethi ahambisanayo ethrafikhi nolwazi lwesegimenti lube izingxenye ezincane kuyilapho ususa ulwazi olungafuneki. Kodwa lapha, kubonakala kunemikhawulo.

Kodwa ngokungafani ne-Google Analytics, i-Oribi imahhala kunoma yiziphi izici zekhodi ukuze usethe ukulandelwa. Ngejika lokufunda elincane, uthola imininingwane engcono engenzeka ngethuluzi le-Oribi lezibalo.

Result

Uma kuziwa ekulandeleni ifaneli, i-Oribi inomphetho we-Google Analytics.

Ingabe i-Oribi inikeza izici zokubika ezingcono kune-Google Analytics?

Ukubika kungenye yezinqubo zokuhlaziya eziyinhloko zokuhlela idatha eluhlaza evela kuzinsiza ezahlukene futhi iyethule ngendlela yamathebula, amashadi noma amagrafu.

Kokubili i-Oribi ne-Google Analytics ingakusiza ukuthi unqume ukusebenza kahle kokusebenzelana nezithameli zakho kuyilapho wethula umbiko ofingqiwe kahle webhizinisi lakho.

Kodwa yiliphi ithuluzi okufanele uthembele kulo kakhulu?

Nge-Google Analytics, ungadala imibiko ehlukene ukuze ulandelele izinga lokuzibandakanya lewebhusayithi yakho noma uhlelo lokusebenza. Lapha, ngibone imibiko eyisishiyagalombili ebalulekile ye-Google Analytics engakusiza uthuthukise imikhankaso yebhizinisi lakho:

• Umbiko weziteshi
• Ukubuka Kwekhasi Ngeseshini ngayinye
• Umbiko Wokubukezwa Kwenhloso
• Ikhasi lokufika Umbiko
• Umbiko Wokubukezwa Kwenhloso
• Isifinyezo sokuzulazula
• Umbiko Wesivinini Sesayithi
• I-Mobile Overview Report

Kodwa ukunquma ukuthi uzoqala ngani noma uthole ulwazi oluwusizo lwebhizinisi lakho kungaba nzima.

Imibiko ikhiqizwa ngohlobo lwedatha engahluziwe kanye nesithombe esidinga ukwaziswa okuningi komhlaziyi. Kodwa lapha, ungakwazi njalo ukwenza ngendlela oyifisayo imibiko yakho usebenzisa amamethrikhi athile angangeza inani ebhizinisini lakho.

Ngakolunye uhlangothi, i-Oribi icubungula idatha enjalo futhi iyethule ngefomethi yesithombe kangangokuthi ngeke udinge ukuphequlula imibiko engapheli.

I-Oribi igqamisa imininingwane ebambekayo kudatha yakho futhi ikusiza ukuthi ubone amathrendi ukuze ubone ngokushesha ukuthi yini edinga ukunaka kwakho.

Ungasebenzisa izici zokwenza ngendlela oyifisayo ukuze uhlele imibiko yakho ngendlela elula ngangokunokwenzeka. Ungakwazi ngisho nokuhlela imibiko yakho ukuze wabelane ngayo ngokuzenzakalelayo nozakwenu noma amaklayenti.

Kodwa imibiko yethulwa kuphela ngefomethi ye-PDF futhi ayinikezi ukuqonda okucacile kokuthi iyiphi idatha okufanele ifakwe noma ingafakwa. Ngicabanga ukuthi kufanele futhi kube nenketho yokuthekelisa imibiko kumafomethi we-.xls noma .csv kuwo wonke amakhasi ahlukene.

Ngiyavuma ukuthi i-Google Analytics iyithuluzi elisungulwe kakhulu futhi inikeza ideshibhodi nezinketho zesifanekiso sombiko. Kodwa nge-Oribi, uzoba nombiko okhangayo nophathekayo ongaqondwa yiwo wonke umuntu.

Result

I-Oribi ingase yenze ukubika kube lula, kodwa i-Google Analytics iyinketho engcono yokuthola imibiko ebanzi, eyenziwe ngezifiso nejulile.

Iliphi ithuluzi lezibalo elilungele Ukulandelelwa Komkhankaso?

Ungalandelela kanjani ukusebenza kwethrafikhi uma unika amandla izikhangiso kusayithi lakho?

Ukusebenzisa ukulandelela umkhankaso, kulungile!

Ngaphandle kwethuluzi elithembekile, kunobunzima obukhulu - uma kungenzeki - ukuthwebula nokuhlaziya idatha yomkhankaso ebalulekile engasiza ekuthuthukisweni kwebhizinisi.

Ukulandelela umkhankaso kuyindlela yokuthola ukuthi izivakashi zakho zithola kanjani iwebhusayithi yakho. Kunenqubo yokwengeza amapharamitha athile kusixhumanisi esiqondisa kuwebhusayithi.

Amapharamitha afaka umthombo wokuchofoza, njenge-imeyili, i-PPC, usesho lwemvelo, igama elingukhiye, noma igama lomkhankaso ohlotshaniswa ne-URL.

Kuye ngamapharamitha anjalo, zonke izenzo nokuziphatha zithathwa kusukela lapho isivakashi sichofoza isixhumanisi futhi siqala ukuhlola.

Manje umbuzo uthi iyiphi kulezi zinkundla ezimbili enikeza indlela elula yokulandelela imikhankaso yakho?

Noma ngabe usebenzisa liphi ithuluzi lezibalo, i-UTM iyisinyathelo sokuqala esibalulekile enqubweni. Kokubili i-Google Analytics ne-Oribi ikusiza ukuthi wakhe ama-URL ukuze ulandelele imikhankaso yakho yokumaketha.

Ukuqala ngo-Oribi, ungakwazi dala i-UTM yakho kulesi sixhumanisi lapho uzobuzwa khona ikhasi ofuna ukuthi izethameli zakho zilivakashele, lilandelwe izindlela ezifana nenkundla yezokuxhumana, i-CPC, i-imeyili, njll, lapho ungabeka khona imikhankaso yakho.

Uyobe usucelwa ukuthi usho umthombo noma inkundla ehlotshaniswa nesikhulumi kanye nokuqamba umkhankaso wakho.

Njengoba ubona ngenhla, isixhumanisi sakho esikhiqiziwe sibukeka kanjena. Manje usungangeza lesi sixhumanisi ezincwadini zakho zezindaba, kokuthunyelwe kwezokuxhumana, amakhodi amakhuphoni, noma amavidiyo ephromo ku-YouTube.

Kusukela ekusetheni izixhumanisi kuya ekuhlaziyeni ukuthi umkhankaso wakho uholela kuphi, i-Oribi yenza kube lula kuwe ukwazi izibalo mayelana nezivakashi zakho, ukuthengiswa okuphelele, amanani e-oda kanye nokuziphatha kwazo.

Manje ukuze usethe i-UTM yakho ku-Google Analytics, udinga ukujwayelana nezilungiselelo zayo ezingaqondile ngqo njenge-Oribi. Kungase kudingeke ukuthi uphinde uvakashele isikhungo sosizo ngezikhathi ezithile.

Ngokungafani ne-Oribi, une-syntax eyakhelwe ngaphakathi noma izindlela ezisiza ukusetha izici zomkhankaso wakho. Lezi zindlela ziqondene ngqo ne-ga.js okuyilabhulali yefa le-JavaScript ukuze ilandelele imisebenzi esizeni. Ngakho-ke uma ungumuntu onolwazi olungezona ezobuchwepheshe, udinga ijika lokufunda elithule.

Kodwa okuhle lapha ukuthi ithuluzi likala inqwaba yamamethrikhi omkhankaso ongeke uwabheke ku-Oribi.

Result

Uma ungafuni ukukala amamethrikhi omkhankaso ajulile futhi ungene ngokuqondile emaqinisweni, U-Oribi iyithuluzi elilungile kuwe.

Iliphi ithuluzi elingakunikeza ukuhlaziya okujulile Kohambo Lwezivakashi?

Wonke umuntu ovakashela isayithi lakho angaba ikhasimende. Kodwa imizamo yakho yebhizinisi ingahlangabezana kanjani nenhloso yakho yokuyiguqulela ekubeni amakhasimende akhokhayo? Esinye sezici ezibalulekile ze eCommerce ibhizinisi ukuhlaziya isivakashi esiqondiwe kanye nohambo lwaso.

Nge-Google Analytics ne-Oribi, ungabheka izivakashi zakho kanye nokuziphatha kwazo ngeminikelo yakho noma imikhankaso.

Uma sikhuluma nge-Oribi, inkundla inikeza izinketho eziningi zokuhlunga ukuze zihlonze ulwazi olubalulekile lwesivakashi njengezwe ezikulo, idivayisi esetshenzisiwe, ukuthi zilithole kanjani isayithi lakho, njll. Ngaphezu kwalokho, isihlungi esihlakaniphile sikuvumela ukuthi ubone imithombo yethrafikhi enesibopho sokuhola noma ukuguqulwa okwengeziwe.

Ungakwazi ngisho nokulandelela i-imeyili yabo ukuze uqonde ukuziphatha kwabo, njengokuchofoza kunoma yimuphi umkhankaso, noma ukufanisa imisebenzi ngokomuntu womthengi wakho. Hhayi nje imisebenzi ebambene kakhulu, inkundla iphinda iveze izivakashi ezilunguze kafushane futhi zashiya isayithi.

Manje uma ufika ku-Google Analytics, ungabona imikhawulo ethile ngokulandela umkhondo uhambo lomsebenzisi.

E-Oribi, ungathola ulwazi ngezivakashi ngazinye nohambo lwazo ezigabeni ezihlukene zesayithi lakho. Nakuba ku-Google Analytics, unokufinyelela okulinganiselwe kokuthi bavakashela kanjani amakhasi athile esayithi lakho.

Ukungatholakali kokulandelela i-imeyili kungenye futhi indumalo. Noma kunjalo, ungasebenzisa amamethrikhi esihlungi ayisisekelo njengobude besikhathi seseshini, ukusesha isayithi, indlela yekhasi langaphambilini, nokugeleza kokuziphatha.

Kodwa le nqubo ibonakala iyinkimbinkimbi kubasebenzisi abangenalwazi. Udinga ukunika amandla Izimpawu ze-Google ukuze inkundla ilethe imibiko enemininingwane yomsebenzisi kanye nedatha yezibalo zabantu. Ungase ube nombono ophelele wohambo lwesivakashi.

Kodwa qaphela ukuthi izibalo zikhiqiza ama-ID ahlukene uma umsebenzisi ofanayo evakashela isayithi esebenzisa amadivayisi ahlukile. Futhi ukuzilandela ngokusekelwe ku-ID yomsebenzisi kungakhungathekisa kakhulu.

Ukusetha i-ID yomsebenzisi kwenza inqubo idideke kakhulu ngaphandle kwalapho unolwazi ku-Google Analytics noma uzuze isitifiketi.

Result

I-Google Analytics ikunikeza imibiko ejulile inqobo nje uma wazi kahle izilungiselelo zangaphakathi ezifana nama-ID wabasebenzisi, ama-Google Signals asebenze, njll. Kodwa ukulandelela uhambo lwezivakashi ku-Oribi kungakonga usuku lwakho.

Ingabe imininingwane enemininingwane ibaluleke kakhulu kunemininingwane esheshayo?

Imininingwane ikusiza ukuthi uhlale unolwazi mayelana namathrendi ngenkathi wenza izinguquko ezidingekayo emizamweni yakho yokumaketha. Futhi kuyenzeka uma unamathuluzi afanele akusiza ukuthi uhlale uphambi kwejika.

Kunezinto eziningi okufanele uzicabangele phakathi kwe-Google Analytics ne-Oribi uma kuziwa ekuthwebuleni imininingwane yewebhusayithi yakho.

Ake sikhanyise kuwo womabili amathuluzi futhi sibone ukuthi aletha kanjani imininingwane yewebhusayithi yakho.

I-Oribi yaziswa kakhulu ngemininingwane yayo eqhutshwa idatha enikwa amandla ubuchwepheshe be-AI obenziwe ngokwezifiso. Ngokungafani ne-Google Analytics, ngeke uthole idatha esabalele yonke indawo. Uma nje ungawazi amagama namamethrikhi, ukusesha imininingwane ku-Google Analytics kungase kugcine ukhungathekile.

E-Oribi, nokho, uzoba nedatha ngendlela efingqiwe nehlelekile kangangokuthi ngeke udinge ukubheka imininingwane kwenye indawo.

Okuhle ukuthi, kokubili i-Google Analytics kanye ne-Oribi ikhiqiza idatha ngesikhathi sangempela kuzo zonke izinto ezivelele okudingeka uzinake, njengokushayela okuholayo, iziteshi zokumaketha, amakhasi asebenza kahle kakhulu, izindawo, nalapho izethameli zakho zilahleke khona. ifaneli yokuguqula.

Kodwa ku-Google Analytics, awunayo inketho yokuhlunga ethuthukisiwe ukuze ubone uhambo lwesivakashi ngasinye ezigabeni ezihlukene zewebhusayithi. Futhi, iphuthelwa yisici sokulandelela i-imeyili, engicabanga ukuthi sizosetshenziswa maduze noma kamuva.

Kudinga umsebenzi omningi wezandla lapha ukuze ungene ngempela enyameni namazambane. Udinga ukudlula ezimeni eziningi nezilungiselelo lapho ongakhiqiza khona amathrendi nemininingwane ngendlela ofuna ngayo.

Ngaphezu kwalokho, lokhu kukusiza ukuthi uthwebule idatha eluhlaza ewusizo kakhulu ocwaningweni lokubikezela kanye nobuhlakani bebhizinisi.

Ngakolunye uhlangothi, i-Oribi, igxila kakhulu kudatha ephekiwe nokuthi yini ebalulekile. Ungase ube nohlu lwemininingwane engenziwa onayo, kodwa ngeke ukwazi ukuthola ukuthi yini eshayele ithrafikhi emkhankasweni othile.

I-Google Analytics yenza umsebenzi wayo kahle ekudaleni imininingwane kusukela ekuqaleni, nakuba idinga ukuthi ube nolwazi mayelana nenkundla. Ngokungafani ne-Oribi, ungathola imininingwane engcono ngenqubo yefaneli nezici ezinesibopho sezenzo zesivakashi.

Ngamamodeli okufunda emishini athuthukisiwe e-Google, inkundla ingakusiza ukuthi ulindele izenzo zesikhathi esizayo zezivakashi zakho, amathuba okuba ne-churn, izimfuno ezikhulayo, namamethrikhi amaningi aqagelayo abengeke akhonekale ku-Oribi.

Result

U-Oribi kungcono uma ufuna imininingwane esheshayo. Kepha ukuhlaziya okuningiliziwe, i-Google Analytics ibonakala iyinketho engcono.

Izinketho zokuhlanganisa: Oribi vs Google Analytics

Kokubili isofthiwe ye-analytics ikuvumela ukuthi uhlanganise namathuluzi amaningi okuthengisa ukuze akusize ufinyelele imigomo yakho yebhizinisi. Ngemva kokuhlanganisa lezi zengezo, uzoba nesikhathi esincane sokukhathazeka ngokulungisa yonke into kusukela ekuqaleni kanye nesikhathi esengeziwe uhambisana neyakho. amasu marketing.

Amathuluzi okuhlanganisa we-Oribi:

• I-Mailchimp
• Salesforce
• Zapier
• HubSpot
• Facebook
• Izikhangiso ze-Google
• -Google Analytics
• Klaviyo

Ngakolunye uhlangothi, i-Google Analytics inokufinyelela okubanzi, okusho ukuthi amathuluzi amaningi okuhlanganisa. Ungakwazi ngisho nokudala ukuhlanganiswa kwakho usebenzisa i-API yayo yokubika.

Lawa amanye amathuluzi abalulekile wokuhlanganisa ku-Google Analytics:

• HubSpot
• I-Analytics Edge
• I-Databox
• Thenga
• Facebook
• WordPress
• I-Analytics Edge
• I-Callrail
• I-ActiveCampaign

Result

I-Google Analytics inikeza inani elikhulu lamathuluzi okuhlanganiswa kanye ukuzenzekelayo kokuzenzekelayo amathuluzi kune-Oribi.

Iliphi ithuluzi lezibalo okulula ukulisebenzisa?

Ngaphandle kwezici nobuchwepheshe, isofthiwe ngayinye iza nejika lokufunda. Yebo, akuwona wonke umuntu eqenjini lakho ongaba nokuqonda okujulile kokumaketha nokuhlaziya. Ngakho mayelana nokufinyeleleka, ithimba kufanele likwazi ukuhlaziya nokwabelana ngemibiko ngaphandle kokudideka.

Ukufingqa wonke amaphuzu kuze kube manje, kulula ukusho ukuthi i-Oribi kulula kakhulu ukuyisebenzisa. Ngomzamo omncane, usizo kanye nejika lokufunda, ungaba nemibiko ebalulekile yezibalo kuyilapho uchitha isikhathi esincane kakhulu namandla kune-Google Analytics.

Ukubhala amakhodi kungenye yezidingo zekhono zephrofayili ye-Data Analyst. Kodwa ngeplathifomu ye-Oribi esezingeni eliphezulu ye-no-code, ungagxila kakhulu kumapharamitha abaluleke kakhulu ekukhangiseni nasekuthengisweni.

Result

I-Oribi kulula ukuyisebenzisa, inejika lokufunda elincane kakhulu, futhi ayidingi amakhono okubhala amakhodi. Futhi, uma ukhuluma ngesixhumi esibonakalayo somsebenzisi nezinketho zokuzulazula, i-Oribi ayikwesabisi njengaku-Google Analytics.

Ukwesekwa Kwamakhasimende: I-Oribi iqhathaniswa ne-Google Analytics

Uma isofthiwe ilayishwa kakhulu izici eziningi, cishe uzodinga ukwesekwa. Futhi, kuya ngokuthi isoftware ifinyeleleka kanjani ngempela.

Kunomehluko omkhulu ezinsizeni zokusekela amakhasimende phakathi kwe-Google Analytics ne-Oribi.

Uma ungumsebenzisi wamahhala ku-Google Analytics, ngeke ube nenhlanhla yesikhathi sonke wengxoxo bukhoma kanye nokwesekwa okungu-24/7. Kunalokho, kuzodingeka ulinde impendulo noma ubheke izimpendulo zakho ku-YouTube noma izinkundla zomphakathi.

Kodwa uma usubhalisele uhlelo lwe-premium, uzoba nethimba elizinikele lokusekela elitholakalela wena 24/7.

Nakuba ku-Oribi, uzothola uchwepheshe ozinikele wanoma yiziphi izinhlelo zentengo ezitholakalayo. Futhi, ithimba losekelo liyatholakala 24/7 noma ngeke likugcine ulinde impendulo isikhathi eside. Ngaphandle kokusekelwa, baphinde bakusize ngamasu okuthuthukisa ukuhlaziya kwakho nemizamo yokumaketha.

Result

I-Oribi iyisofthiwe evumayo kulesi sici. Ngokungafani ne-Google Analytics, ngeke kudingeke ukhokhe izinkulungwane zamadola ukuze uthole ukwesekwa okuzinikele.

Amanani: Ingabe i-Oribi inikeza izinhlelo ezingcono?

Intengo ye-Oribi:

Kuye ngenani labavakashi, unamanani ahlukene ezinhlelo ezahlukene. Qaphela ukuthi wonke amanani entengo abhalwe ngezansi afakwe kuhlu lwamaDola aseMelika ngenyanga uma ekhokhiswa minyaka yonke:

* Ngezidingo zezivakashi ezingaphezu kuka-300,000, xhumana nethimba labadayisi.

I-Oribi inikeza izinhlelo ezi-3 ezihlukene ezinezici eziningi njengoba zibalwe ngezansi:

Uma ungumuntu Isikhungo sezentengiso, kunezinhlelo ezihlukene ngokwenani lamaklayenti:

Ukuze uphathe iklayenti elingu-1 kuye kwayi-5: $750/ngenyanga

Kumakhasimende angu-5 kuya kwayi-10: $1,200/ngenyanga

Ngamakhasimende angaphezu kwe-10, xhumana nethimba labadayisi.

Qalisa nge-Oribi Mahhala

Intengo ye-Google Analytics:

I-Google Analytics inikeza isevisi ye-freemium. Ungafinyelela izici eziningi ngaphandle kwezindleko ebezingakubiza kakhulu ku-Oribi.

Nakuba kunemikhawulo eminingi njengomthamo wevolumu ephansi yedatha (amahithi ayizigidi ezingu-10 ngenyanga), ubukhulu obunqunyelwe bangokwezifiso, namamethrikhi, umthamo wokusha idatha, imigqa yedatha efika ku-50,000 kuphela, njll.

Kodwa-ke, uma kucatshangelwa amandla wama-SMB, inguqulo yamahhala ipakisha ngezici ezanele zanoma yiliphi ibhizinisi elincane noma eliphakathi nendawo ukuze lizuze ngokugcwele emikhankasweni yokumaketha.

Lezi ezinye zezici ezibalulekile ezitholakala kunguqulo yamahhala:

• Ukulandelela idivayisi nohlelo lokusebenza
• Idatha yesikhathi sangempela
• Ukulandelela nokuthekelisa idatha yesivakashi
• Ukugeleza ngeso lengqondo
• Ukubika okwenziwe ngendlela oyifisayo
• Ukubika ngokuguqulwa
• Ukubikwa kweziteshi eziningi
• Ukuhlanganiswa kwe-AdSense ne-AdWords
• Advanced ukwahlukanisa

Yize kunomehluko omkhulu wentengo uma ucabangela inguqulo yayo ye-premium: I-Google Analytics 360. Kufanele ukhokhe inani elikhulu lika-$150,000 ngonyaka inqobo nje uma uwumkhiqizo we-eCommerce omkhulu noma i-ejensi yokumaketha.

Kodwa ngentengo enhle iza nokufinyelela okukhulu kudatha, kanye nezici eziningi ezithuthuke kakhulu. Uzothola ukunemba kwedatha okuthuthukisiwe (99.9%) enomthamo wedatha ofika kumahithi ayizigidi ezingu-500 ngenyanga.

Futhi-ke, ideski losizo elizinikele elingaphezu kokwesekwa kwamakhasimende. Uzothola nomphathi we-akhawunti kanye nabasebenzi bezibalo ukuze baqeqeshe iqembu lakho esinyathelweni ngasinye senqubo.

Result

I-Google Analytics ikunikeza ulwandle lwezici namakhono, kodwa ngezindleko ezinkulu. Ngaphandle uma uyibhizinisi elinosayizi omkhulu, inguqulo yalo yamahhala ingaphezu kokwanele.

Ngaphezu kwalokho, i-Oribi ikunikeza ezinye zezici ezibalulekile zeprimiyamu ongeke ube nazo ku-akhawunti yamahhala yakwa-Google.

Ngesiqalo noma ibhizinisi elincane, i-Google Analytics iyisinqumo esingcono. Kodwa enkampanini esunguliwe, i-Oribi ingaba ukubheja okungcono kakhulu.

Ubuhle nobubi

Izinto esizijabulelayo ngo-Oribi:

• Inikeza ukuhlaziya okufingqiwe kwezivakashi zakho
• I-UI eshelelayo nesakhiwo sedeshibhodi esisebenziseka kalula
• Imibiko esebenzisekayo enamamethrikhi aqondakala kalula
• Amafaneli okuguqula kulula kakhulu ukuwamisa
• Izinhlelo ziyatholakala ngenani elingenamkhawulo labavakashi
• Idatha yesivakashi ekhonjwayo ukwazi ukuthi ubani osebenzayo noma cha
• Inkundla enhle yokulandela umkhondo wabasebenzisi be-cross-device

Izinto esingazithandi nge-Oribi:

• Inguqulo yamahhala ayitholakali kodwa isivivinyo sezinsuku eziyi-14 kuphela
• Ukushoda kwenketho yokwenza ngokwezifiso eyisisekelo ekulandeleni nasekubikeni
• Awukwazi ukubheka ukuthi yini eshayele ithrafikhi ekhasini elithile noma umkhankaso
• Amathuluzi amasha nokuhlanganiswa kulinganiselwe
• Ayikho idatha eluhlaza etholakalayo ukuze ihlaziywe ngokujulile
• Ukuntula ukujwayela embonini ye-SaaS

Izinto esizijabulelayo nge-Google Analytics:

• Izinketho ezilula zokulandela nokubika umcimbi wangokwezifiso
• Inguqulo yamahhala inikeza izici ezicebile zezibalo zamabhizinisi amancane
• Ikuvumela ukuthi uhlukanise izibalo zabantu, ukusebenza nezibonisi lapho kuvela khona ithrafikhi
• Ikwazisa ukuthi izivakashi zihlanganyela kanjani futhi zivela emithonjeni ehlukene
• Inqwaba yezici zokuhlanganisa iyatholakala
• Inikeza idatha eluhlaza kanye nemininingwane ejulile ngezinjongo zocwaningo
• Izinketho zokubuka ezihlukene ezitholakalayo zedatha ehlukene
• Ihlinzeka ngokunemba okuphezulu nesiqiniseko sokusha kwedatha

Izinto esingazithandi nge-Google Analytics:

• I-Platform inselele futhi idinga ukufakwa ikhodi ngezikhathi eziningi
• Idatha enemininingwane yesivakashi nedatha eluhlaza ingaba nkulu kakhulu
• Isixhumi esibonakalayo nokuzulazula akusebenziseki kalula, kudinga ijika lokufunda
• Kunzima ukusetha nokusebenzisa izici ngendlela efanele
• Ukulandelela uhambo lomsebenzisi akuqondile ukuya phambili
• Ilayisense ye-Premium ibiza imali eshisiwe futhi ifanele amabhizinisi amakhulu kuphela
• Akukho ukusekelwa kwamakhasimende okusheshayo enguqulweni yamahhala - xoxa kuphela noma imihlahlandlela yosizo

Isinqumo Final

Angimboni owinile ocacile lapha. Sekukonke, i-Oribi ne-Google Analytics zinikeza izixazululo ezithuthukisiwe zokuhlaziya idatha.

I-Google Analytics igama elithenjwayo embonini yesofthiwe. Ngamakhono okuthwebula idatha ajulile nanembile, i-Google Analytics ikuvumela ukuthi wenze okuningi ngemizamo yebhizinisi lakho.

Kodwa-ke, ipulatifomu ayilona uhambo lwekhekhe kwabaningi. Kukhona amathani wezilungiselelo, amamethrikhi kanye namacala okusebenzisa adinga isikhathi esiningi nokufunda.

Kulapho u-Oribi ekwenzela khona umsebenzi omningi osindayo ngenkathi ekunikeza idatha ephekiwe ngendlela yezinyathelo ezithathelwanayo ezibalulekile ebhizinisini lakho.

Ngokucabangela amaphuzu amanani, ngincoma inguqulo yamahhala ye-Google Analytics uma usaqala.

Noma, ngesabelomali esilungile esandleni kanye nenani elifanelekile lesisekelo sababukeli, ungakwazi hamba u-Oribi kuye ngohlelo olukufanela kangcono.