Oribi vs Google Analytics: Sesiphi isiXhobo sokuHlalutya esingcono?

Phantse zonke iingcali zorhwebo ziyazi google Analytics, eye yaba sisixhobo esiqhelekileyo sohlalutyo lwewebhu, ingqiqo, uhlalutyo lwesakhiwo sesayithi kunye nophando. Yakhelwe phezu kweqonga le-Urchin, eyayiyinkqubo ezimeleyo yohlalutyo lwewebhu ekuqaleni kweminyaka yoo-2000.

Nangona iGoogle Analytics yayikuphela kwenkqubo yohlalutyo emva koko, kwakukho imiceli mngeni emininzi kuyo. Namhlanje, ingcali yokuthengisa ixhomekeke kwisoftware yokunciphisa imingeni yobugcisa ukuze bakwazi ukuhambisana nabaphulaphuli.

UOribi sesinye sesisombululo esisebenza kakhulu njengeGoogle Analytics kodwa ngendlela engenangxaki. Ngokufunda okuncinci kakhulu, i-Oribi ikunceda ukuba ubambe ulwazi oluxabisekileyo kwindawo enye ngaphandle kokukhangela ulwazi oluthile.

U-Oribi unokuba ngumntu omtsha okhuphisana naye kwimarike kodwa unikezela ngezisombululo zohlalutyo olusebenziseka lula.

Kodwa ngaba ingathatha indawo yeGoogle Analytics njengokhetho olungcono lwezixhobo zohlalutyo?

Yeyiphi kubo eyenza isisombululo esingcono sohlalutyo lwedatha?

Masiyifumane loo nto kolu thelekiso lwentloko-ntloko.

Ukulandelela iFunnel kwi-Oribi vs uhlalutyo lukaGoogle

Ifaneli ifana nesikhokelo sabatyeleli bakho, enziwe imaphu enenani elithile lezigaba olindele ukuba bazilandele ukufezekisa iinjongo zeshishini lakho.

Oku kukunceda ukuba ulandelele izenzo zabo kwaye wandise amava ukuze ubenze bahlale ixesha elide kwi yokuthengisa kwaye ekugqibeleni ufikelele kwinqanaba lokuguqulwa.

Umzekelo, ezinye iindwendwe ezili-100 zingene kwiwebhusayithi yakho. Kuzo, iindwendwe ze-50 zibhalisele incwadana yeendaba; Iindwendwe ezingama-30 zityelela ngokuphindaphindiweyo indawo yakho; Iindwendwe ze-20 zicofa ngokukhutheleyo kwiikhankaso zokunyusa, kwaye ekugqibeleni i-10 yazo yehla kwi-funnel kwaye yaguqulelwa kwiintengiso.

Zombini i-Google Analytics kunye ne-Oribi zibonelela ngeendlela ezahlukeneyo zokwandisa umkhankaso wakho wokuthengisa ngenqaku lokulandela umkhondo.

Ukulandelela i-funnel ye-Oribi ibonelela ngobutyebi idatha ebonakalayo yeendwendwe zakho ezingenisa ifaneli yakho kunye nemisebenzi yazo kwiwebhusayithi yakho.

Ukucofa ku "Yenza iFunnel entsha", unokwakha ngokulula amanyathelo anokwenzeka olindele ukuba iindwendwe zakho zihambe xa zindwendwela indawo yakho.

I-Oribi ikuvumela ukuba wenze iifunnels ze-cross-domain. Kuthetha ukuba unokwenza iifunnels kungekuphela nje kwisizinda esinye kodwa imimandla emininzi ngokunjalo.

Okulandelayo, ungaqhubeka usenza onke amanyathelo afunekayo kwifuneli yakho ngokucofa okumbalwa.

Ikwakuvumela ukuba usete "iiNdwendwe zoHluzo" ukujonga indlela abaphulaphuli bakho abayindwendwela ngayo indawo yakho, umzekelo, ngamaqonga eefowuni, amajelo eendaba ezentlalo, njl.

Olu seto lukunceda ukuba ucuthe ifunnel yakho kwaye ikubonise amajelo okuthengisa anokungenisa iindwendwe nzulu kwifunnel. Ikunika ingqiqo eyodwa kwiindwendwe ezizimeleyo ezifana nokuchofoza kwe-CTA, ukuhamba, okanye ixesha elithathiweyo lokuguqulwa.

Ngenxa yoko, unokwenza izicwangciso ngelixa ugxininise kumjelo othile wokuthengisa. Uyakwazi ukwahlula ukusebenza kwefunnel ngokusekelwe kwimithombo eyahlukeneyo, amaphulo, i-geolocation, njl, kwaye uthelekise izinga lokuguqulwa.

Ngoku makhe sibone ikroba lokulandela umkhondo wefunnel kuGoogle Analytics.

Ukulandelela iFunnel kuGoogle Analytics kunokungabonakali kunobuhlobo njengaseOribi. Kuya kufuneka uhoye kakhulu ngelixa ucwangcisa ifuneli yokuguqula.

Ukulandelela nakuphi na ukucofa amaqhosha okanye utyelelo lwephepha, kufuneka uqonde uMphathi weTag kaGoogle. Isakhono sokubhala iikhowudi siza luncedo ngelixa useka ifanitshala. Kodwa ukuba ungumhlalutyi ongenalwazi lwekhowudi, unokuba nexesha elinzima lokufumana uMphathi weTag kaGoogle.

Kukho into ethi "Isihluzi" esikunceda ukuba uhlele iiseti ezifanelekileyo zendlela kunye nolwazi lwecandelo kwiindawo ezincinci ngelixa ususa ulwazi olungafunekiyo. Kodwa apha, kubonakala kunemida.

Kodwa ngokungafaniyo ne-Google Analytics, i-Oribi ikhululekile kuyo nayiphi na ikhowudi yokumisela ukuseta umkhondo. Ngokufunda kancinci, ufumana ulwazi olungcono olunokuthathelwa amanyathelo ngesixhobo sohlalutyo sika-Oribi.

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Xa kuziwa ekulandeleni i-funnel, i-Oribi inomda we-Google Analytics.

Ngaba i-Oribi inikezela ngeempawu ezingcono zokunika ingxelo kune-Google Analytics?

Ukunika ingxelo yenye yeenkqubo eziphambili zokuhlalutya zokucwangcisa idatha ekrwada evela kwizibonelelo ezahlukeneyo kwaye ibonise ngendlela yeetheyibhile, iitshathi okanye iigrafu.

Zombini i-Oribi kunye ne-Google Analytics inokukunceda ukuba ubone ukusebenza kwentsebenziswano yabaphulaphuli bakho ngelixa ubonisa ingxelo eshwankathelwe kakuhle yeshishini lakho.

Kodwa sesiphi isixhobo omele uthembele kuso ngakumbi?

Nge-Google Analytics, unokwenza iingxelo ezahlukeneyo ukulandelela inqanaba lokuzibandakanya kwiwebhusayithi yakho okanye i-app. Apha, ndibone iingxelo ezisibhozo eziphambili zoHlalutyo lukaGoogle ezinokukunceda uphucule amaphulo eshishini lakho:

• Ingxelo yemijelo
• Ukujongwa kwePhepha kwiSeshini nganye
• INgxelo yesishwankathelo seNjongo
• Ukuya kwekhasi ingxelo
• INgxelo yesishwankathelo seNjongo
• Isishwankathelo sokuHamba
• Ingxelo yesantya sesiza
• iMobile Overview Report

Kodwa ukwenza isigqibo sokuba uqale ngantoni okanye ukufumana ulwazi oluluncedo kwishishini lakho kunokuba nzima kancinci.

Iingxelo ziveliswa ngohlobo lwedatha ekrwada kunye nefom yegraphical efuna uhlolo oluninzi lomhlalutyi. Kodwa apha, unokuhlala ulungelelanisa iingxelo zakho usebenzisa iimethrikhi ezithile ezinokongeza ixabiso kwishishini lakho.

Kwelinye icala, i-Oribi isebenza ngedatha ekrwada kwaye ibonise ngefomathi yegraphical kangangokuba awusoze ufune ukukhangela iingxelo ezingapheliyo.

I-Oribi ibalaselisa ulwazi olunokuthatheka kwidatha yakho kwaye ikuncede ubone iintsingiselo ukuze ubone ngokukhawuleza oko kufuna ingqalelo yakho.

Unokusebenzisa iimpawu zokulungelelanisa ukucwangcisa iingxelo zakho ngeyona ndlela ilula. Unokucwangcisa iingxelo zakho ukuze wabelane ngazo ngokuzenzekelayo nabalingane bakho okanye abathengi.

Kodwa iingxelo zinikezelwa kuphela ngefomathi yePDF kwaye aziboneleli ngokuqonda ngokucacileyo ukuba yeyiphi idatha enokubandakanywa okanye ingabandakanywa. Ndicinga ukuba kufuneka kubekho ukhetho lokuthumela ngaphandle iingxelo kwi.xls okanye .csv iifomati kumaphepha ahlukeneyo.

Ndiyavuma ukuba i-Google Analytics sisixhobo esisekwe ngakumbi kwaye inikezela ngedeshibhodi kunye neenketho zethemplate zengxelo. Kodwa nge-Oribi, uya kuba nengxelo enomtsalane nebonakalayo eqondwa ngumntu wonke.

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I-Oribi inokwenza ingxelo ibe lula, kodwa i-Google Analytics lukhetho olungcono lokufumana iingxelo ezibanzi, ezilungiselelweyo kunye nezinzulu.

Sesiphi isixhobo sokuhlalutya esilungele ukuJongwa kwePhulo?

Ungakulandelela njani ukusebenza kwetrafikhi xa uvumela iintengiso kwindawo yakho?

Ukusebenzisa umkhondo wephulo, kunjalo!

Ngaphandle kwesixhobo esithembekileyo, kukho inkathazo eninzi - ukuba ayinakwenzeka - ukubamba kunye nokuhlalutya idatha yephulo elixabisekileyo elinokunceda ekuphuculeni ishishini.

Ukulandelela iphulo ngokusisiseko yindlela yokubona ukuba iindwendwe zakho ziyifumana njani iwebhusayithi yakho. Kukho inkqubo yokongeza ezinye iiparameters kwikhonkco elikhokelela kwiwebhusayithi.

Iiparamitha zibandakanya umthombo wokucofa, njenge-imeyile, i-PPC, uphendlo lwezinto eziphilayo, igama elingundoqo, okanye igama lephulo elihambelana ne-URL.

Ngokuxhomekeke kwiiparamitha ezinjalo, zonke izenzo kunye nokuziphatha zithathwa ngokufanelekileyo ukusuka kwindawo xa isivakashi sicofa ikhonkco kwaye siqala ukuhlola.

Ngoku umbuzo ngowokuba leliphi kwezi qonga zimbini libonelela ngendlela efanelekileyo yokulandelela amaphulo akho?

Kungakhathaliseki ukuba yeyiphi isixhobo sohlalutyi osisebenzisayo, i-UTM linyathelo lokuqala eliphambili kwinkqubo. Zomibini i-Google Analytics kunye ne-Oribi zikunceda ukuba wakhe ii-URL zokulandelela imikhankaso yakho yokuthengisa.

Ukuqala ngoOribi, unako yenza i-UTM yakho ekunene kweli khonkco apho uya kubuzwa iphepha ofuna ukundwendwelwa ngabaphulaphuli bakho, lilandelwa ziindlela ezinje ngemidiya yoluntu, iCPC, i-imeyile, njl njl, apho ungabeka khona amaphulo akho.

Emva koko uya kucelwa ukuba ukhankanye umthombo okanye iqonga elinxulunyaniswa nombindi kunye nokubiza iphulo lakho.

Njengoko ubona ngasentla, ikhonkco lakho elenziwe lijongeka ngolu hlobo. Ngoku unokongeza eli khonkco kwiileta zakho zeendaba, kwimidiya yoluntu, iikhowudi zekhuphoni, okanye iividiyo zentengiso kuYouTube.

Ukususela ekusetheni amakhonkco ukuhlalutya apho iphulo lakho likhokelela khona, i-Oribi yenza kube lula kuwe ukuba wazi izibalo malunga neendwendwe zakho, ukuthengiswa okupheleleyo, ixabiso le-odolo kunye nokuziphatha kwabo.

Ngoku ukuseta i-UTM yakho kwi-Google Analytics, kufuneka uqhelane nesetingi zayo ezingezizo ngqo phambili njenge-Oribi. Kusenokufuneka uphinde undwendwele iziko loncedo ngamaxesha athile.

Ngokungafaniyo ne-Oribi, une-syntax eyakhelwe ngaphakathi okanye iindlela ezinceda ukuseta iimpawu zephulo lakho. Ezi ndlela zikhethekileyo kwi-ga.js eyilayibrari yelifa leJavaScript ukulandelela imisebenzi kwisiza. Ke ukuba uluhlobo lwe-non-tech savvy, udinga i-curve yokufunda ezolileyo.

Kodwa into entle apha kukuba isixhobo silinganisa uluhlu olubanzi lweemetrikhi zephulo ongayi kuzijonga kwi-Oribi.

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Ukuba awufuni ukulinganisa nzulu iimetriki zephulo kwaye ungene ngqo kwiinyani, UOribi sisixhobo esifanelekileyo kuwe.

Sesiphi isixhobo esinokukunika uhlalutyo olunzulu lohambo lweeNdwendwe?

Wonke umntu ondwendwela indawo yakho ngumthengi onokubakho. Kodwa iinzame zeshishini lakho zinokuhlangabezana njani nenjongo yakho yokubaguqula babe ngabathengi abahlawulayo? Omnye wemiba ephambili ye eCommerce ishishini kukuhlalutya umtyeleli ekujoliswe kuwo kunye nohambo lwakhe.

Nge-Google Analytics kunye ne-Oribi, unokujonga iindwendwe zakho kunye nokuziphatha kwazo ngeminikelo yakho okanye imikhankaso.

Ukuthetha nge-Oribi, iqonga libonelela ngeendlela ezininzi zokucoca ukuchonga ulwazi oluphambili lwabatyeleli njengelizwe labo, isixhobo esisetyenzisiweyo, indlela abafumanisa ngayo indawo yakho, njl.

Unokude ulandelele i-imeyile yabo ukuze uqonde ukuziphatha kwabo, njengokucofa kulo naliphi na iphulo, okanye ukuthelekisa imisebenzi ngokomthengi wakho. Ayiyiyo nje imisebenzi ebandakanyekayo kakhulu, iqonga likwabonisa iindwendwe ezikrobe ngokufutshane kwaye zayishiya indawo.

Ngoku uza kuGoogle Analytics, unokuqaphela imida ethile ngokulandela umkhondo uhambo lomsebenzisi.

Kwi-Oribi, unokufumana ulwazi malunga nabatyeleli ngabanye kunye nohambo lwabo kumacandelo ahlukeneyo esayithi lakho. Ngelixa kwi-Google Analytics, unokufikelela okulinganiselweyo kwindlela abatyelela ngayo amaphepha athile esayithi yakho.

Ukungafumaneki kokulandelelwa kwe-imeyile kuyenye into edanisayo. Nangona, ungasebenzisa iimethrikhi ezisisiseko zokucoca njengobude bexesha leseshoni, ukukhangela indawo, indlela yangaphambili yephepha, kunye nokuhamba kokuziphatha.

Kodwa inkqubo ibonakala inzima kubasebenzisi abangenalwazi. Kufuneka uvule Iimpawu zikaGoogle kwiqonga lokuhambisa iingxelo ezineenkcukacha zabasebenzisi kunye neenkcukacha zabantu. Usenokuba nembono epheleleyo yohambo londwendwe.

Kodwa qaphela ukuba i-analytics ivelisa ii-ID ezahlukeneyo ukuba umsebenzisi ofanayo utyelela indawo usebenzisa izixhobo ezahlukeneyo. Kwaye ukuzilandela ngokusekwe kwi-ID yomsebenzisi kunokubakhathaza kakhulu.

Ukuseta i-ID yomsebenzisi kwenza inkqubo idideke ngakumbi ngaphandle kokuba unobuchule kuGoogle Analytics okanye ufumene isatifikethi.

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I-Google Analytics ikunika iingxelo ezinzulu ukuba nje uyazi kakuhle izicwangciso zangaphakathi ezifana ne-ID yomsebenzisi, i-Google Signals isebenze, njl. Kodwa ukulandelela uhambo lweendwendwe kwi-Oribi kunokugcina usuku lwakho.

Ngaba ulwazi oluneenkcukacha lubaluleke ngakumbi kunokuqonda ngokukhawuleza?

Ulwazi lukunceda ukuba uhlale usendleleni kunye neendlela ngelixa usenza utshintsho oluyimfuneko kwimigudu yakho yokuthengisa. Kwaye kuyenzeka xa unezixhobo ezifanelekileyo ezikuncedayo ukuba uhlale uphambi kwegophe.

Kukho izinto ezininzi ekufuneka ziqwalaselwe phakathi kweGoogle Analytics kunye ne-Oribi xa kufikwa ekubambeni ukuqonda kwiwebhusayithi yakho.

Masiphose ukukhanya kuzo zombini izixhobo kwaye sibone ukuba zizisa njani ukuqonda kwiwebhusayithi yakho.

I-Oribi ixatyiswa kakhulu ngenxa yolwazi lwayo oluqhutywa yidatha exhaswa bubuchwephesha be-AI obenziwe ngokwezifiso. Ngokungafaniyo ne-Google Analytics, awuyi kufumana idatha esasazeke kuyo yonke indawo. Logama nje ungazazi izigama kunye neemetrics, ukukhangela ulwazi kuHlalutyo lukaGoogle kunokukuphelisa ukoyisakala.

Kwi-Oribi, nangona kunjalo, uya kuba nedatha kwisishwankathelo kunye nefom ehleliweyo kangangokuba awuyi kufuna ukujonga iinkcukacha kwenye indawo.

Into entle kukuba, zombini i-Google Analytics kunye ne-Oribi ivelisa idatha ngexesha lokwenyani iya kuthi zonke izinto ezibalaseleyo ozifunayo uzithathele ingqalelo, njengokukhokela, iitshaneli zokuthengisa, amaphepha asebenza kakhulu, iindawo, nalapho abaphulaphuli bakho balahleka khona. ifaneli yokuguqula.

Kodwa kuhlalutyo lukaGoogle, awunayo icebo lokucoca ulwelo oluphambili lokubona iihambo zondwendwelo ngalunye kumacandelo ahlukeneyo ewebhusayithi. Kwakhona, iyaphoswa yinto yokulandelela i-imeyile, endicinga ukuba iya kuphunyezwa kungekudala okanye kamva.

Kufuna umsebenzi omninzi wezandla apha ukuze ungene ngokwenene kwiinyama kunye namazambane. Kuya kufuneka udlule kwiimeko ezininzi kunye noseto apho unokuvelisa iintsingiselo kunye nokuqonda njengoko ufuna.

Ngapha koko, oku kukunceda ukuba ubambe idatha ekrwada eluncedo kakhulu kuphando oluqikelelwayo kunye nobukrelekrele beshishini.

I-Oribi, ngakolunye uhlangothi, igxininisa ngakumbi kwidatha ephekiweyo kunye neyona nto ibalulekileyo. Unokuba noluhlu lwemibono enokwenzeka onayo, kodwa awuzukwazi ukubona ukuba yintoni eqhube itrafikhi kwiphulo elithile.

I-Google Analytics yenza umsebenzi wayo kakuhle ekudaleni ulwazi ukusuka ekuqaleni, nangona ifuna ukuba ube nolwazi malunga neqonga. Ngokungafaniyo ne-Oribi, unokufumana ulwazi olungcono kwinkqubo ye-funnel kunye nezinto ezijongene nezenzo zeendwendwe.

Ngeemodeli zoomatshini zokufunda eziphucukileyo zikaGoogle, iqonga linokukunceda ukuba uqikelele iintshukumo zexesha elizayo zeendwendwe zakho, ukuba nokwenzeka kwe-churn, ukunyuka kweemfuno, kunye neemetrics ezininzi zokuxela kwangaphambili ebezingenakubakho kwi-Oribi.

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UOribi kungcono ukuba ufuna ukuqonda ngokukhawuleza. Kodwa kuhlalutyo oluneenkcukacha, uhlalutyo lukaGoogle lubonakala ngathi lolona khetho lungcono.

Iinketho zokudibanisa: Oribi vs Google Analytics

Zombini isoftware yohlalutyo ikuvumela ukuba udibanise kunye nezixhobo ezininzi zokuthengisa ukukunceda ufezekise iinjongo zakho zeshishini. Ukudibanisa ezi zongezo, uya kuba nexesha elincinci lokuzikhathaza ngokucwangcisa yonke into ukusuka ekuqaleni kunye nexesha elingakumbi lokuhambisana neyakho. izicwangciso zorhwebo.

Izixhobo zokudityaniswa kweOribi:

• MailChimp
• lesforce
• Zapier
• HubSpot
• Facebook
• Izikhangiso zeGoogle
• google Analytics
• klaviyo

Ngakolunye uhlangothi, i-Google Analytics inokufikelela ngokubanzi, oku kuthetha izixhobo ezininzi zokudibanisa. Unokwenza udibaniso lwakho usebenzisa i-API yokunika ingxelo.

Ezi zezinye zezixhobo eziphambili zokudityaniswa kuGoogle Analytics:

• HubSpot
• Umda wohlalutyo
• Idatha
• Shopify
• Facebook
• WordPress
• Umda wohlalutyo
• Callrail
• ActiveCampaign

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I-Google Analytics inikezela ngenani elikhulu lezixhobo zokudibanisa kunye ukuzenzekela ngokuzenzekelayo izixhobo kune Oribi.

Sesiphi isixhobo sohlalutyo ekulula ukusisebenzisa?

Ngaphandle kweempawu kunye nobugcisa, isoftware nganye iza nendawana yokufunda. Ewe, ayinguye wonke umntu kwiqela lakho onokuba nokuqonda okunzulu kwentengiso kunye nohlalutyo. Ke malunga nokufikeleleka, iqela kufuneka likwazi ukuhlalutya kunye nokwabelana ngeengxelo ngaphandle kokubhideka.

Ukushwankathela onke amanqaku ukuza kuthi ga ngoku, kulula ukutsho ukuba iOribi ilula kakhulu ukuyisebenzisa. Ngomgudu omncinci, uncedo kunye nejika lokufunda, unokuba neengxelo eziphambili ze-analytics ngelixa uchitha ixesha elincinci kunye namandla kuneGoogle Analytics.

Ikhowudi ngokwenene yenye yeemfuno zezakhono kwiprofayili yoMhlalutyi weDatha. Kodwa ngeqonga lika-Oribi lokusika elingenakhowudi, unokugxila ngakumbi kwiiparamitha ezibaluleke kakhulu kwintengiso kunye nokuthengisa.

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I-Oribi kulula ukuyisebenzisa, inegophe lokufunda elingaphantsi kakhulu, kwaye ayifuni naziphi na izakhono zokubhala iikhowudi. Kwakhona, xa uthetha malunga nomsebenzisi-interface kunye neenketho zokuhamba, i-Oribi ayikoyiki njenge-Google Analytics.

Inkxaso yoMthengi: Oribi vs Google Analytics

Okukhona isoftware ilayishwa kakhulu, kokukhona uya kufuna inkxaso. Kwakhona, kuxhomekeke kwindlela isoftware efikeleleka ngayo ngokwenene.

Kukho umahluko omkhulu kwiinkonzo zenkxaso yabathengi phakathi kweGoogle Analytics kunye neOribi.

Ukuba ungumsebenzisi wasimahla kwi-Google Analytics, awuyi kuba nelungelo lalo lonke ixesha uhlala ngcokola kunye nenkxaso ye-24/7. Endaweni yoko, kuya kufuneka ulinde impendulo okanye ujonge iimpendulo zakho kuYouTube okanye iiforam zasekuhlaleni.

Kodwa nje ukuba ubhalise kwisicwangciso seprimiyamu, uya kuba neqela lenkxaso elizinikeleyo elifumanekayo kuwe 24/7.

Ngelixa eOribi, uya kufumana ingcaphephe ezinikeleyo kulo naliphi na izicwangciso zexabiso ezikhoyo. Ngaphezu koko, iqela lenkxaso liyafumaneka 24/7 okanye aliyi kukugcina ulinde impendulo ixesha elide. Ngaphandle kwenkxaso, banokukunceda ngezicwangciso zokuphucula uhlalutyo lwakho kunye nemigudu yokuthengisa.

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I-Oribi yisoftware ethandwayo kulo mba. Ngokungafaniyo nohlalutyo lukaGoogle, awuzukuhlawula amawaka eedola ngenkxaso ezinikeleyo.

Amaxabiso: Ngaba iOribi ibonelela ngezicwangciso ezingcono?

Amaxabiso eOribi:

Ngokuxhomekeke kwinani labatyeleli, unexabiso elahlukileyo lezicwangciso ezahlukeneyo. Qaphela ukuba onke amaxabiso adweliswe ngezantsi adweliswe kwiiDola zaseMelika ngenyanga ukuba ihlawuliswa ngonyaka:

* Ngaphezulu kwe-300,000 yeemfuno zeendwendwe, qhagamshelana neqela lentengiso.

I-Oribi inikezela ngezicwangciso ezi-3 ezahlukeneyo ezineempawu ezininzi njengoko zidweliswe ngezantsi:

Ukuba ukhona Iarhente yentengiso, kukho izicwangciso ezahlukeneyo ngokwenani labathengi:

Ukulawula i-1 kubaxhasi be-5: $ 750 / ngenyanga

Kubathengi be-5 ukuya kwe-10: $ 1,200 / ngenyanga

Kubathengi abangaphezu kwe-10, qhagamshelana neqela lokuthengisa.

Qalisa ngeOribi Mahala

Amaxabiso oHlahlelo lukaGoogle:

I-Google Analytics inikezela ngenkonzo ye-freemium. Unokufikelela kwiimpawu ezininzi ngaphandle kweendleko ezinokukuxabisa kakhulu kwi-Oribi.

Nangona kukho imida emininzi efana nomthamo wedatha esezantsi (izigidi ezili-10 ezibethileyo ngenyanga), umlinganiselo oqingqiweyo wesiko, kunye neemetrics, umthamo wokuhlaziyeka kwedatha, imigca yedatha ukuya kuthi ga kwi-50,000 kuphela, njl.

Nangona kunjalo, ngokuqwalasela amandla e-SMBs, inguqulo yamahhala ipakisha kwiimpawu ezaneleyo kulo naliphi na ishishini elincinci okanye eliphakathi ukuze lifumane uninzi lwamaphulo okuthengisa.

Ezi zezinye zeempawu eziphambili ezikhoyo kwinguqulelo yasimahla:

• Isixhobo kunye nokulandelwa kwe-app
• Idatha yexesha lokwenyani
• Ukulandelela kunye nokuthumela ngaphandle idatha yeendwendwe
• Umbono oqukuqelayo
• Ingxelo eyenziwe ngokwezifiso
• Ingxelo yoguqulo
• Ingxelo yamajelo amaninzi
• I-AdSense kunye ne-AdWords indibaniselwano
• Advanced isahlulo

Nangona kukho umahluko omkhulu wexabiso xa ucinga ngoguqulelo lwayo lweprimiyamu: Uhlalutyo lukaGoogle 360. Kuya kufuneka uhlawule isixa esikhulu se-150,000 yeedola ngonyaka ukuba nje uyibhrendi enkulu ye-eCommerce okanye iarhente yokuthengisa.

Kodwa ngamaxabiso aphezulu kuza ukufikelela okukhulu kwidatha, kunye nezinto ezininzi eziphambili. Uya kufumana ukuchaneka kwedatha ephuculweyo (99.9%) kunye nomthamo wedatha ukuya kuthi ga kwi-500 yezigidi zee hits ngenyanga.

Kwaye kunjalo, idesika yoncedo ezinikeleyo engaphezulu kwenkxaso yabathengi. Uya kufumana umphathi weakhawunti kunye nabasebenzi bohlalutyo ukuqeqesha iqela lakho kwinqanaba ngalinye lenkqubo.

isiphumo

I-Google Analytics ikunika ulwandle lweempawu kunye nezakhono, kodwa ngexabiso elikhulu. Ngaphandle kokuba ulishishini elikhulu, inguqulelo yalo yasimahla ingaphezulu kokwaneleyo.

Ngapha koko, i-Oribi ikunika ezinye zezinto eziphambili zeprimiyamu ongayi kuba nazo kwiakhawunti yasimahla kaGoogle.

Ukuqala okanye ishishini elincinci, iGoogle Analytics lukhetho olungcono. Kodwa kwinkampani esekiweyo, iOribi inokuba lolona bhejo lungcono.

Okuhle nokubi

Izinto esizixabisayo ngoOribi:

• Ibonelela ngohlalutyo olufinyeziweyo lweendwendwe zakho
• I-UI ethambileyo kunye noyilo lwedashboard olusebenziseka lula
• Iingxelo ezinokuthathelwa amanyathelo ezinokuqonda okulula ukuyiqonda
• Iifanisi zoguqulo zilula kakhulu ukuseta
• Izicwangciso ezikhoyo kwinani elingenamkhawulo labatyeleli
• Idatha yendwendwe echongiweyo ukwazi ukuba ngubani osebenzayo okanye ongekho njalo
• Iqonga elikhulu lokulandela umkhondo wabasebenzisi besixhobo

Izinto esingazithandiyo ngeOribi:

• Inguqulelo yasimahla ayifumaneki kodwa uvavanyo lweentsuku ezili-14 kuphela
• Ukunqongophala kokhetho olusisiseko lokulandela umkhondo kunye nokunika ingxelo
• Awukwazi ukujonga ukuba yintoni eqhube itrafikhi kwiphepha elithile okanye iphulo
• Izixhobo ezitsha kunye nokudityaniswa kunqongophele
• Akukho datha ekrwada ekhoyo yohlalutyo olunzulu
• Ukungabikho kokuqhelana kwishishini le-SaaS

Izinto esizixabisayo malunga nohlalutyo lukaGoogle:

• Easy isiko umkhondo umkhondo kunye neenketho ingxelo
• Inguqulelo yasimahla inikezela ngeempawu zohlalutyo olutyebileyo kumashishini amancinci
• Ikuvumela ukuba uhlukanise inani labantu, ukusebenza kunye nemiboniso apho kuvela khona itrafikhi
• Ikwazisa ukuba iindwendwe zibandakanyeka njani kwaye zivela kwimithombo eyahlukeneyo
• Uluhlu lweempawu zokudibanisa ziyafumaneka
• Ibonelela ngedatha ekrwada kunye nengqiqo enzulu ngeenjongo zophando
• Iinketho zokujonga ezahlukeneyo ezikhoyo kwiidatha ezahlukeneyo
• Ibonelela ngokuchaneka okuphezulu kunye nesiqinisekiso sokutsha kwedatha

Izinto esingazithandiyo malunga nohlalutyo lukaGoogle:

• Iqonga licela umngeni kwaye lifuna ukukhowudwa ngamaxesha amaninzi
• Iinkcukacha ezineenkcukacha zabatyeleli kunye nedatha ekrwada inokuba nzima
• Ujongano kunye nokukhangela akusebenziseki kakuhle, kufuna ijiko lokufunda
• Kunzima ukuseta nokusebenzisa iimpawu ngokuchanekileyo
• Ukulandelela uhambo lwabasebenzisi akukho ngqo phambili
• Ilayisensi yePremium ibiza intywenka yemali kwaye ifanele amashishini amakhulu kuphela
• Akukho nkxaso yabathengi ngoko nangoko kwinguqulelo yasimahla - yincoko kuphela okanye izikhokelo zoncedo

siwiswe lokugqibela

Andiboni ophumeleleyo apha. Ngokubanzi, zombini i-Oribi kunye ne-Google Analytics zibonelela ngezisombululo eziphuculweyo zohlalutyo lwedatha.

Uhlalutyo lukaGoogle ligama elithembekileyo kushishino lwesoftware. Ngobuchule obunzulu kunye nobuchanekileyo bokubamba idatha, iGoogle Analytics ikuvumela ukuba wenze okuninzi kwimigudu yakho yeshishini.

Nangona kunjalo, iqonga alikho ukuhamba kwekeyiki kwabaninzi. Kukho iitoni zoseto, iimetriki kunye neemeko zokusebenzisa ezifuna ixesha elininzi kunye nokufunda.

Kulapho uOribi ekwenzela khona umsebenzi omninzi onzima ngelixa ekubonelela ngedatha ephekiweyo ngohlobo lwamanyathelo anokuthathelwa amanyathelo abalulekileyo kwishishini lakho.

Ukuqwalasela amanqaku exabiso, ndincoma i-Google Analytics version yamahhala ukuba uqala nje.

Okanye, ngohlahlo lwabiwo-mali olufanelekileyo kunye nenani elifanelekileyo lesiseko sabaphulaphuli, unako yiya kuOribi kuxhomekeke kwisicwangciso esikufanela ngcono.