I-15 yeZifundo zoBomi obungakholelekiyo kunye neShishini ukusuka kuJeff Bezos

Bekungayi kuba sisibaxo ukutsho ukuba i-eCommerce ayiyi kuba apho ikhoyo namhlanje ukuba ibingekho uJeff Bezos.

Okwangoku ungowesibini osisityebi emhlabeni, emva kuka- Elon Musk kuphela , uJeff Bezos waziwa kwihlabathi lezoshishino ngenkampani enkulu yezorhwebo iAmazon ngo-1994.

Namhlanje, iAmazon iyinxalenye ebalulekileyo yobomi bamawaka ezigidi zabantu ehlabathini lonke. Ngoko, ngokungathandabuzekiyo, impumelelo yakhe ingumthombo wenkuthazo.

Ukususela kwisiqalo esiphantsi ukuya ekubeni ngomnye woosomashishini abaphumeleleyo kwihlabathi, uhambo lwakhe luquka ubulumko obuninzi malunga nobomi kunye neshishini.

Funda kwi-15 ubomi obumangalisayo kunye nezifundo zezoshishino ezivela kuJeff Bezos.

1. Akukho mbono ugqithise kakhulu

Sonke siyaphupha, kodwa uninzi lwethu luyabayeka, lucinga ukuba luyingozi.

Kodwa, kulapho uJeff Bezos edlula abanye.

UJeff wazalelwa eNew Mexico kwintsapho ethobekileyo kwaye wakhulela e-USA. Wayengumqambi kunye novavanyo ukusuka emncinci kakhulu kwaye wagqwesa kwizifundo kwisikolo sonke nakwikholeji.

“Kunzima ukunikhumbula, kodwa kum, ngathi izolo bendiqhuba iipakethi ndisiya eposini ngokwam kwaye ndinethemba lokuba ngenye imini siya kukwazi ukuthenga ifolokhwe.”

Ude wasebenza neenkampani ezininzi ezaziwayo kwaye wenyukela kwizikhundla eziphezulu.

Nangona kunjalo, ingcamango yokuqala ishishini kwi-intanethi yamthatha, waza wagqiba ekubeni azame le ngcamango yeshishini ebonakala iphambene.

Ke, wayeka umsebenzi wakhe ohlawula imali eninzi eWall Street ukuze aqalise iAmazon esuka kwigaraji yakhe.

Sonke singamangqina endlela ukungcakaza kwakhe okuhlawule ngayo!

Kwaye singalibali ukuba, kutshanje uguqule iphupha lakhe lobuntwana lokuya esibhakabhakeni laba yinyani ngeBlue Origin.

2. Gxininisa kwixabiso lexesha elide

Kunye nobukrelekrele bakhe kunye nokuqhuba, omnye wabanegalelo elikhulu kwimpumelelo kaJeff ngumbono wakhe wexesha elide.

Ngaphambi kokuba aqalise i-Amazon, wayenokubona ngeso lengqondo ikamva le-Intanethi.

Enyanisweni, wayezimisele ukuqala ishishini le-intanethi kuba wafumanisa ukuba i-Intanethi yayikhula ngokukhawuleza kwe-2300% ngenyanga.

"Ukuba sicinga ixesha elide, sinokufezekisa izinto ebesingenakuzifeza ngenye indlela."

Ugxininiso lwakhe kwixabiso lexesha elide lazisa i-Amazon impumelelo engenakulinganiswa.

Kudliwanondlebe noWired, uye wasikhanyisela ngendlela ezimbalwa iinkampani ezizimisele ngayo ukutyala imali kwiminyaka esixhenxe, nto leyo eyenza umahluko wokwenyani.

3. Nciphisa ukuzisola kwakho ebomini

Enye yezona zinto zinamandla umntu anokuzifunda kuJeff Bezos yindlela yakhe yokwenza izigqibo , ayibiza ngokuba “yindlela yokunciphisa ukuzisola.”

Ngelixa wayecinga ukuyeka umsebenzi wakhe ukuze aqalise i-Amazon, wasebenzisa esi sikhokelo ukufikelela kwisigqibo esifanelekileyo.

Wayecinga ukuba wayeza kuzisola ngokuwushiya umsebenzi okanye aphoswe lithuba leshishini elimangalisayo xa wayeneminyaka engama-80 ubudala.

Ndandisazi ukuba xa ndisilele, andizi kuzisola, kodwa ndandisazi ukuba inye into endinokuzisola ngayo kukungazami.”

Uyayazi into awakhetha ukuhamba nayo kwaye yahamba njani.

Ukuba nineengqondo ezimbini malunga nento, cinga ukuba isiphumo siya kuba sibalulekileyo kwiminyaka emi-5, iminyaka eli-10, engama-30, okanye engama-50 ukuhla kumgca.

Ukuba isiphumo asikhathali, licebo lakho lokuthatha inyathelo.

Nangona kunjalo, kunokufuneka wamkele ukuzisola okuncinci ukuze uphephe ezinkulu.

4. Hamba inyathelo ngenyathelo, ngenkalipho

UJeff Bezos uphila ngesiqubulo esithi gradatim ferociter , igama lesiLatini elithetha “inyathelo ngenyathelo ngesibindi.”

Xa eqala i-Amazon, wayenombono wexesha elide wokuba ngumthengisi omkhulu we-intanethi kunye nowokuqala ukwenza njalo.

Kwangaxeshanye, wayesazi ukuba kwakuya kuthabatha ixesha.

 “Izinto zithatha ixesha. Azikho iindlela ezimfutshane, kodwa ufuna ukwenza loo manyathelo ngothando nangoburhalarhume.”

Ke, uqhubekile ethatha amanyathelo amancinci, njengokuphinda atyale iingeniso zexeshana elifutshane kwishishini, elathi ekugqibeleni lajika iAmazon yaba sisigebenga sanamhlanje.

Ukuhamba inyathelo ngenyathelo kubalulekile kwishishini nakuyo yonke enye into ebomini.

Kuyo yonke into ofuna ukuyifeza, yenza iinjongo zexesha elide kodwa ugcine ukhaliphile loo manyathelo amancinci akhokelela ekugqibeleni kwinjongo.

5. Iimvavanyo zivelisa ukuqanjwa

IAmazon yayiyeyokuqala kolo hlobo lweshishini. I-Intanethi yayiyinto entsha engaziwa kangako ngayo.

Kwakungekho ndlela yokuba uJeff okanye nabani na omnye aqikelele ukuba ishishini lakhe liya kuphumelela.

Kodwa, into esebenzele iAmazon (eseyenza nanamhlanje) kukuba wayejonge ukusungula ikamva. Kwaye, oko kwakunokwenzeka kuphela ngokuzama.

"Ukuyila, kufuneka uzame, kwaye ukuba uyazi kwangaphambili ukuba iza kusebenza, ayingomfuniselo."

E-Amazon, uJeff Bezos waqinisekisa ukuba uvavanyo lwaluyinxalenye yenkcubeko yenkampani.

Kwiintetho zakhe kunye nodliwano-ndlebe, uhlala egxininisa ukuba umfuniselo sisitshixo sokusungula izinto ezintsha, kunye nempumelelo yeshishini ekuhambeni kwexesha.

Uvavanyo lukuvumela ukuba uvavanye kwaye ungqine (ude uphikise) into engazange yenziwe ngaphambili kwaye usombulule iingxaki zokwenyani.

Nangona kunjalo, iimvavanyo ziza nomngcipheko wokungaphumeleli , nto leyo endizisa kwisifundo esilandelayo.

6. Yamkela ukusilela ukuze uphumelele ngokwenene

Ukuthetha malunga novavanyo, uJeff uhlala egxininisa ukuba uninzi lwazo luya kusilela, kwaye ukusilela kuyinxalenye yendalo yempumelelo.

Eyona nto ibalulekileyo kukuhlala uzama izinto ezintsha ngaphandle kokugxila kakhulu kwiintsilelo.

Ukususela ekusekweni kwayo, i-Amazon ibone isabelo esilungileyo sovavanyo olungaphumeleli.

Kwiminyaka yokuqala yeAmazon, uJeff watyala izigidi kwiKozmo.com kunye nePets.com. Zombini zaphela zingaphumeleli.

Uninzi lweemveliso zeAmazon, ezinje ngeFowuni yoMlilo, iTap yeAmazon, iAskville, iAmazon yaseKhaya, ibhubhe kakubi.

“Njengoko inkampani ikhula, yonke into ifuna ukukala, kubandakanya nobungakanani bovavanyo lwakho olungaphumeleliyo.

Ukuba ubungakanani bokungaphumeleli kwakho abukhuli, awuzukuyila ngesayizi enokuhambisa inaliti.

Kodwa uBezos wamkela konke ukusilela kwakhe kwaye akaze ayeke ukulinga.

Kwaye sesona sizathu sikhulu sempumelelo yakhe.

7. Yenza abathengi ibe yeyona nto ugxile kuyo

Impumelelo yalo naliphi na ishishini phantse ngokupheleleyo ixhomekeke kubathengi bayo.

UJeff Bezos ebesoloko egxile kubathengi kwaye waqinisekisa ukuba iqinile kwinkcubeko yaseAmazon. Ubiza i-Amazon "inkampani ejongene nabathengi".

Ngexesha lokwandiswa kweAmazon, wathumela i-imeyile ngaphezulu kwabathengi abayi-1000 ukuze baqonde into abafuna ukuyithenga kwindawo yabo.

Kwangoko, wazisa izinto ezigxile kubathengi njengophononongo lwemveliso kwindawo yakhe.

“IAmazon ayinkulu kakhulu ukuba ingasilela. Ukuba siqala ukugxila kuthi, endaweni yokugxila kubathengi bethu, iya kuba sisiqalo sesiphelo. ”

Nanamhlanje, iAmazon igxile ekunikezeleni awona maxabiso aphantsi kunye nokhetho olukhulu kubathengi bayo kuba yiloo nto abayifunayo abathengi.

Ngaphezu koko, ukholelwa ngokuqinileyo kumandla omlomo. Ngaphandle kokuba abathengi bakho bonwabile, ishishini lakho liza kuphelelwa.

8. Zingqonge nabantu abafanelekileyo

Nokuba lishishini okanye ubomi, uhlobo lwabantu ochitha ixesha kunye nabo lunokuba nefuthe kakhulu kwiziphumo zobomi bakho.

Ke, uJeff Bezos ulumkile ngabantu abamngqongileyo, emsebenzini nakubomi bomntu.

IAmazon yaziwa ngokuba yenye yezona nkqubo ziqatha zokuqesha. UJeff wayesoloko eqinisekisa ukuba abantu abalungileyo bamsebenzela.

"Qinisekisa ukuba uqesha abantu abangabafundisi kuphela, kodwa qiniseka ukuba uqesha abantu abaza kukufundisa izinto."

Nakubomi bakhe bokuthandana, wayekhethekileyo ngomfazi awayeza kubelana naye ngobomi.

Abantu abalungileyo banokukunceda ufezekise amaphupha akho ngeendlela ezininzi kunokuba unokucinga.

9. Yiba nesimo sengqondo somfundi

UJeff Bezos ngokungathandabuzekiyo ungomnye wabona bantu bakrelekrele kwezoshishino emhlabeni. Kwaye idlale indima enkulu kwimpumelelo yakhe.

Nangona kunjalo, enye into ebalulekileyo kwimpumelelo yakhe kukuthatha indlela yomntu oqalayo kwizinto kunye nokukulungela kwakhe ukufunda.

“Abona bantu bakrelekrele bahlala behlaziya ukuqonda kwabo, bephinda beqwalasela ingxaki ababecinga ukuba sele beyisombulule.

Bavuleleke kumbono amatsha, ulwazi olutsha, iingcamango ezintsha, ukuphikisana, kunye nemiceli mngeni kwindlela yabo yokucinga. "

Ukholelwa ukuba ukukhula kuza xa uvule iimbono ezintsha kwaye ulungele ukuyeka iinkqubo zakho zenkolelo ezikhoyo.

Nokuba sele usazi kangakanani na, kuyakunqanda ukukhula kwakho ukuba uqala ukuzicingela njengengcali hayi umfundi.

10. Vumela ishishini lakho kunye nengqondo ibhadule

Ishishini ngalinye lifuna ukufezekisa ukusebenza kakuhle kunye nokusebenza ngokugqwesileyo. Abantu abaninzi, nabo, bafuna ukufikelela kwimveliso ephezulu.

Kodwa, ngokukaJeff Bezos, isenokungabi yeyona nto ilungileyo.

Ukholelwa ukuba ukubhadula kubalulekile kwishishini. Ikuvumela ukuba uyile, uphindaphinde, kwaye ujongane ngcono nezithintelo.

"Ukuzulazula yinto ebalulekileyo yokuchasana nokusebenza kakuhle."

Ezinye zezinto ezilungileyo ezenziwe yiAmazon zivele ngokuzulazula. Umzekelo, iFulfillment yiAmazon.

Kwiileta zakhe eziya kubanini-zabelo, uJeff uhlala echukumisa ukubaluleka kokuzulazula e-Amazon.

Ukuvumela ingqondo yakho ibhadule ngamaxesha athile kunokuba luncedo ekuphuculeni ubuchule bakho bokuyila, imveliso, kunye nokonwabela ubomi ngakumbi.

11. Hlala kuSuku 1

Yiba nomfanekiso-ngqondweni wosuku lokuqala lwesikolo sakho, usuku lokuqala lomsebenzi wakho, okanye usuku lokuqala lweshishini lakho.

Ngaba uyawuva umdla?

I-Day 1 yayo nayiphi na into idla ngokuba yeyona nto inamandla kwaye iphezulu.

Ke, uJeff Bezos ufuna iAmazon ibe nombono we "Usuku 1" ngonaphakade. Ufuna ukuba abasebenzi bakhe babe nomoya wokuqalisa kwaye bagxile kubathengi, ukuveliswa, kunye nokugxila kwexesha elide.

“Usuku lwesi-2 yistasis. Ilandelwa kukungahambelani. Ilandelwa kukuhla okubuhlungu, okubuhlungu. Kulandelwa kukufa. Yiyo loo nto ihlala ilusuku loku-1. ”

Amashishini, njengoko ekhula, ahlala ethembela kwizinto eziwasebenzeleyo kwixesha elidlulileyo.

Ngokutsho kukaJeff, Usuku lwe-2 luzisa induduzo kunye nomxholo, ukushiya ishishini lakho lingabalulekanga.

Ke, kufuneka uhlale kuSuku loku-1 ixesha elide njengoko unako ukuba ufuna ukukhula ngokwenene.

12. Yiba nenkani kodwa ube bhetyebhetye

Xa ufuna ukufezekisa into, akwanelanga ukuyifuna loo nto. Kufuneka ube ufile phezu kwayo, ube nenkani kuyo.

Ngeentsuku zokuqala zeAmazon, uJeff Bezos wasondela kubantu abangaphezu kwama-60 ukuze bafumane inkxaso-mali. Abaninzi abazange babone nakuphi na ukuba nako kulo mbono.

Kodwa ayizange ikwazi ukumthintela ekwakheni ishishini lokuthengisa likhulu ehlabathini.

Ukutyhubela iminyaka, uninzi lwezicwangciso zakhe azizange zisebenze. Ngoko, wazama izinto ezininzi ukuze afikelele usukelo lwakhe.

Ukuba awunankani, uya kuyeka ukwenza umfuniselo kwakamsinya. Kwaye ukuba awubhetyebhetye, uya kungqubeka ngentloko eludongeni, kwaye awuzukubona isisombululo esahlukileyo kwingxaki ozama ukuyisombulula.”

UJeff uhlala egxininisa ukuba nenkani malunga nombono wakho wexesha elide kodwa uguquguquke kwiinkcukacha.

Ukulungiswa kwiinkcukacha kunokukuthintela ekufumaneni iindlela ezahlukeneyo zokusombulula ingxaki.

13. Landela umgaqo wepizza ezimbini

Enye igugu lesifundo seshishini esivela kuJeff Bezos ngumgaqo wakhe wepizza ezimbini zokusebenza kakuhle.

Ngokwalo mgaqo, akukho qela langaphakathi kufuneka libe namalungu amaninzi angakwaziyo ukuwondla ipizza ezimbini.

Amaqela amakhulu ahlala engenela iintlanganiso ezingacacanga nezithatha ixesha, ezithi ekugqibeleni zibethe imveliso kunye neziphumo zeshishini.

"Oku kusasazwa kokuveliswa kwemveliso kuyo yonke inkampani - akuphelelanga kwiinkokeli eziphezulu zenkampani - kuphela kwendlela yokufumana into entsha eyomeleleyo, ephezulu."

Amaqela amancinci anamandla okwenza izigqibo anokwenza okuninzi kunamaqela amakhulu.

Umgaqo wepizza ezimbini uqinisekisa ukuba iintlanganiso ziyasebenza, kwaye izimvo zomntu wonke ziyavezwa. Ikwakhawulezisa ukwenziwa kwezigqibo kunye nomgangatho wezigqibo.

14. Fumana ubizo lwakho lokwenyani

Impumelelo kaJeff Bezos ayiphelelanga nje kwiAmazon.

Ngokuhamba kwexesha, uye wangena kwizinto ezininzi ezinje ngeBlue Origin kunye neWashington Post.

Onke amalinge akhe anento enye afana ngayo - inkanuko.

Ebesoloko eyithanda indawo kwaye waqonda ukuba lubizo lwakhe lokwenyani. Ke, ngoku uchitha ixesha lakhe elininzi kwilinge lakhe lendawo, iBlue Origin.

Uhlala ecebisa abasebenzi abancinci kunye noosomashishini ukuba bafumane into abayithandayo, into elubizo lwabo.

"Ukuba ungayibona indlela yokufumana umnxeba, uyibethile ijackpot, kuba yeyona nto inkulu."

Ukuqonda ubizo lwakho lokwenyani kunye nezipho zakho kunokukhawulezisa indlela yakho eya empumelelweni.

Ukusukela ukuthanda kwakho kukugcina ukwindawo ekhuthazayo kwaye kukunceda ukuba uphumelele kwakamsinya okanye kamva.

15. Lala ngokwaneleyo kwaye ungenzi nto ixesha elithile

UJeff Bezos ngumntu oxakekileyo. Ukuba unomfanekiso-ngqondweni wocwangciso lwakhe, usuku lwakhe lufanele luzaliswe ziintlanganiso. Wayengayi kuba nexesha elaneleyo lokulala okanye ukuchitha ixesha lokuzonwabisa.

Ewe, akunjalo ncam.

UJeff ufunga ngeeyure ze-8 zokulala kwaye uchitha intsasa yakhe engenzi nto ukuze enze okungakumbi ngosuku.

Kwincwadi yakhe ethi, Invent & Wander: The Collected Writings of Jeff Bezos , uthi uthanda ukuphosa amanzi kusasa kwaye akathathi iintlanganiso ngaphambi kwentsimbi yeshumi kusasa. Oku kumnceda ukuba enze izigqibo ezisemgangathweni.

"Ixesha lam lokubeka libaluleke kakhulu kum. Yiyo loo nto ndibeke intlanganiso yam yokuqala ngentsimbi yeshumi.”

Oosomashishini banamhlanje bayaqhubeka bexakekile. Icebiso likaJeff lokuvelisa linokukunceda uphucule umgangatho wezigqibo zakho.

Yise kude

Uhambo lukaJeff Bezos ngokwenene bubutyebi beshishini kunye nobulumko bobomi.

Ngokwam, ndiyifumana indlela yakhe yokwenza izigqibo ixabiseke kakhulu.

Ukuba nesibindi sokufezekisa amaphupha ethu kunye nokwamkela ukusilela yinto sonke esinokuyifunda kuye.

Kwezi zifundo zili-15, ndizamile ukushwankathela ezinye zezona mbono zakhe zincomekayo.

Ndiyathemba ukuba unokuthatha izinto eziluncedo onokuzisebenzisa emsebenzini wakho nakubomi bakho bomntu.