IKEA has employed some of the best marketing techniques to carve its place in the competitive industry and create a unique identity to set itself apart.The Swedish brand is popular for its modern designs and has over the years built its …
marketing strategy
9 Spotify Marketing Strategies You Should Definitely Try
Music streaming brand Spotify is widely popular among casual listeners and artists alike. It is a multinational company that caters to almost 183 markets and enjoys a minimum of 422 million customer base.For an app that started out as …
12 Best Snapchat Marketing Strategies to Grow Your Business
When it comes to social media marketing, most brands generally go for Facebook, Instagram, and Pinterest for product promotion and lead generation. Since these networks provide classic digital marketing features, they help them increase …
Airbnb’s Marketing Strategy – A Case Study
Airbnb’s business journey shares a lot of valuable lessons for startups and growing companies.Born from a vague idea and an unplanned model, Airbnb carved a place for itself in a competitive industry by identifying customers’ pain …
The Four Ps of Marketing & How to Apply Them (With Examples)
Marketing isn't all about randomly shooting advertisements and hoping for the best. Nor does it involve merely persuading people to purchase your product. It is a long-term strategy that kicks off long before your product is even launched …
Reddit Marketing – 10 Strategies To Grow Your Business
Reddit, in recent years, has quickly gained popularity and become a hotspot for marketers and top brands.But if you're familiar with the site, you must have realized its culture bears a comparatively sizable challenge to any …
Zara’s 9 Marketing Strategies That Made it a Giant Success
Zara is an industry leader in the fast fashion industry.It’s well-reputable in 96 countries, and renowned for its constant stream of trendy collections, and affordable prices.The Spanish clothing retailer rarely advertises itself …
20 Best Chatbot Marketing Examples
Chatbots are widely used for customer support. But they can be efficient tools for marketing as well.These days, over 1.4 billion people use some kind of messaging app, and almost half of them interact with chatbots for queries. Via …
Uber’s 9 Marketing Strategies Every Startup Should Learn From
You probably know what Uber is unless you’ve been living under a rock.It’s a ride-sharing app that changed the taxi industry forever. Now instead of having to call for one, all you need is a few clicks on your smartphone, and a ride …