Contextual Targeting - Gwaro rakazara rine Mienzaniso

Contextual yakanangana nePPC Ad ficha inobvumidza iwe kusimudzira zvigadzirwa zvako kune vateereri vako pasina kutsamira kune wechitatu-bato makuki.

Iyo inzira yekare yekushambadzira yave iripo kwemazera asi ichangobva kuwana mukurumbira mushure mekurambidzwa kwekuvanzika kwakaiswa nemakambani makuru etekinoroji.

Nhasi, ingangoita 61% yemabhureki anoifarira pane maitiro ekutarisa uye anoishandisa kune yavo yekuratidzira Ads.

Muchinyorwa chino, ini ndichavhara izvo zvekutanga zvekunangisa mamiriro (CT) uye kuti ingakubatsira sei kuti uwane mamwe mabhatani.

Ngatitangei nezvinokosha.

Chii chinonzi Contextual Targeting?

Contextual yakanangana neAd placement otomatiki iyo inomhanyisa yako kuratidza Kushambadza pamapeji ane akanakisa anowirirana zvirimo.

Inoshanda zvakafanana nekutarisa maitiro, asi pachinzvimbo chekushandisa nhoroondo yekubhurawuza kuona kufarira kwevashanyi, inowana mapeji anoratidza zvirimo zvine chekuita nezvigadzirwa zvako.

Iyi tekinoroji inokubatsira iwe kumisikidza brand yako panzvimbo chaiyo uye nguva kuti uwane kuratidzwa kwakanyanya.

Iyo zvakare inotyaira zvirinani mhedzisiro nekuti inokutendera iwe kuti uise yako banner Ad pamberi pevateereri vako pasina kusundidzira.

Kuti tinyatsonzwisisa pfungwa iyi, ngatiendei pamusoro pemusiyano uripo pakati pemaitiro nekunangwa kwemamiriro ezvinhu.

Musiyano Pakati pemaitiro uye Contextual Targeting

Maitiro ekunangisa anoshandisa wechitatu-bato makuki kuteedzera rudzi rwesaiti dzawakashanyira, uye zvichibva paruzivo irworwo, rinoratidza maAds akakodzera kakawanda kuti ubate kutarisisa kwako.

Iyo inzira inoshanda yekutarisa zvakare kushambadzira iyo inoburitsa 6.8% yakawanda shanduko kupfuura mamwe marudzi. Asi pane chikuru drawback pazviri.

Nekudzokorodza kuratidza imwechete Advertisement inowanzo gadzira zvakapesana - uye zvisina kunaka - kuita.

Rega ndikupe muenzaniso.

Unoona chinyorwa chiri pamusoro?

Iyo banner yakaonekwa mushure mekunge ndaongorora musoro weB2B wekutengesa mazuva mashoma apfuura.

Google yakawana kufarira kwangu kubva kudhata yakaunganidzwa nemakuki ndokutanga kundishandira tambo yekushambadzira bhizinesi Ads.

Ndanga ndichizviona pane ese saiti kubva ipapo, zvisinei kuti ndeipi saiti yandinoshanyira.

Kudzingirirana kwacho kwaizondivhundutsa zvakanyanya, dai ndisina kuziva kuti yaiwana sei ruzivo rwangu.

Vazhinji vanoona zvakanangwa Ads zvinobatsira nekuti vanovapa izvo zvavari kutsvaga, asi 54% vachiri kunzwa kunyungudika nemwero wavo wekururama.

Contextual targeting, kune rumwe rutivi, inoshandisa nzira dzisiri dzekushandisa.

Panzvimbo pekutarisisa maitiro ekubhurawuza, inotarisa mazwi ako akakosha nemapeji ekugamuchira uye inoratidza Ad yako pamasaiti uchishandisa chaiwo mazwi kana sub-context.

Saka, kana iwe ukatengesa herbal shampoos, Kushambadza kwako kwaizongoonekwa pamasaiti anogovera kurapwa kwebvudzi kana hutsanana.

Funga nezvazvo seGoogle SEO optimization.

Muchokwadi, yekutsvaga injini positi muenzaniso wekare wayo!

Izvo hazvingo buda pabrowser yako kunze kwekunge wanyora mune rimwe kiyi kiyi kana mubvunzo.

Mapuratifomu Akakurumbira Anopa Contextual Targeting Options

Parizvino, makambani anopfuura makumi matatu akaiswa seyepamusoro-bato rechitatu Ad network pamusika, uye akati wandei awo anopa mamiriro ekutarisa maficha.

Asi kuti ndirege kukuremedza neruzivo rwakawandisa, ndakadzikisira runyoro kumapuratifomu matatu anozivikanwa pano.

1. Google AdSense

Google ndiyo yaive yekutanga mhando yakaunza kutariswa kwemamiriro ezvinhu muchigadzirwa chayo cheAdSense, uye ichiri yekutanga 97% yevatengesi vanoenda.

Yayo CT ficha inoteedzera iyo yepakati dingindira remapeji uye otomatiki inoisa banner yako pane idzo dzinonyatsoenderana nechigadzirwa chako niche. Inoita kuti yako yekuratidzira Ad ishande zvakanyanya uye inotyaira matani emhando yepamusoro kune yako saiti.

Pane zvakasikwa zvinhu zvakati wandei izvo Google inofunga kuti iite kudzikisa chaiko, asi zvinonyanya kuenderana dzako yakatarwa data yemushandirapamwe kuti igadzirise kutsvaga kwayo.

Nzira yekuiwana sei?

Google inopa iyi sarudzo mufomu yayo yemushandirapamwe pazasi pezvikamu zvehuwandu hwevanhu. Chero ani ane AdSense account anogona kuishandisa kuti agadzirise nzvimbo yavo yeAd.

2. amazon-dsp

Amazon inotambira mamirioni ezvigadzirwa uye, nekudaro, inopa akasiyana ekushambadzira masevhisi kubvumidza vatengesi kusimudzira mhando dzavo kurova makwikwi.

Imwe yezvigadzirwa zvayo inonzi DSP. Iyo Ad yekuisa sevhisi inobvumidza iwe kutenga nzvimbo yebhena rako.

Haufanire kunge uri Amazon mutengesi kuti ubatsirwe nebasa iri. Unogona kuishandisa kuratidza Ads dzako pane ekunze mablogiki zvinyorwa, android maapplication, mapeji echigadzirwa, uye chero saiti pawebhu.

Inopa ese matatu static, vhidhiyo, uye odhiyo Ad mhando kuti ikubatsire kuwana kuratidzwa.

Nzira Yokuiwana sei?

Amazon DSP inowanikwa kwauri chete kuburikidza nevechitatu-bato masevhisi. Inopa sarudzo mbiri dzekuwana chimiro.

• Iwe unogona kuhaya Amazon consultant kuti ikugadzirire iwe.
• Unogona kuenda kune masangano kuti ashandise basa iri.

Bata Amazon Ad sales kudzidza zvakawanda nezvazvo.

3. Adroll

Adroll chishandiso chekushambadzira chinopa huwandu hwakakura hwemabasa ekukubatsira iwe kumhanyisa yakabudirira Ad campaign.

Contextual kunanga chikamu chemushandirapamwe wekuzivisa brand. Inokupa iwe tsika yemunda kutsanangura chigadzirwa chako niche uye inongogovera yako Ad pane akakodzera mawebhusaiti.

Nayo, unogona kugadzira ese ari maviri uye vhidhiyo Ads uye kutonga kwaunoda kuvaratidza kuti vashandure mamwe madhiri.

Nepo Adroll's yekunangisa sarudzo isingaite zvakasiyana-siyana seGoogle kana Amazon, ine zvirinani kusvika uye inopa mamwe maficha anoita kuti ive chishandiso chinokwezva. Zvakadai sekukwezva vashanyi vanobva kune yako kuratidza Ads ine otomatiki chigadzirwa kurudziro.

Ongorora saiti kuti udzidze zvakawanda nezvayo.

Nzira yekuiwana sei?

Unogona kutenga kunyoreswa kweAdroll pamwedzi kuti uwane masevhisi. Inobhadharisa mari shoma ye $19 pamwedzi. Unogonawo kuiongorora mahara.

Ko Contextual Targeting inoshanda sei?

Contextual Targeting inosanganisira kutsanangura kuti Ad yako ndeyei, ndeipi webhusaiti niche yaizoratidza zvigadzirwa zvako, uye peji ripi rinonyanya kukosha.

Kana ukashandisa Google AdSense, unozokwanisa kuzadzisa zvinangwa zviri pamusoro kuburikidza nemazwi akakosha, misoro, uye kuiswa.

Musoro wenyaya unonongedza chikamu chepeji. Iyo yekuiswa inotaura yako yaunofarira kushambadzira chiteshi, uye kiyi inotaridza kukosha kwepeji.

Kutarisa kwemamiriro ezvinhu kunoshanda sei

Ngatiti uri a B2B kushambadzira chipangamazano anobatsira vatengesi vari kusimukira kuyera makambani avo. Musika wako waunoda unosanganisira varidzi vemabhizinesi madiki vangangofarira kudzidza maitirwo azvo.

Ndekupi kwaungade kuisa Ad yako kuti uwedzere kuoneka?

Nzvimbo iri pachena inouya mupfungwa ndeye blog on kushambadzira nekutengesa. Iyo webhusaiti ichave yako yekuisa, nepo kutengesa uye kushambadzira kuchava misoro yako.

Iwe unokwanisa kukwenenzvera yako runyorwa zvakare neakabatana keywords senge kuwedzera sei kutengesa, kuwedzera mari, kutungamira chizvarwa, nemashoko akafanana.

Nekutaura zviri pamusoro pamushandirapamwe wako, uri kuudza Google kuti iise Ad yako pakushambadzira Weblogs kune mapeji ari kukurukura kutungamira chizvarwa, mari, uye kutengesa.

Ndiwo mashandiro anoita chinangwa chekutarisa.

Sei Uchifanira Kuita Contextual Targeting?

Pane zvikonzero zvitatu zvikuru zvaunofanirwa kusarudza kutarisisa mune yako inotevera mushandirapamwe.

• Zvinodhura-zvinobudirira.
• Zvakachengeteka kushandisa.
• Inopa zvakawanda zvemunhu.

Regai nditsanangure chimwe nechimwe muchidimbu.

1. Mari-Inobudirira 

Wanga uchiziva here avhareji bhizinesi diki rinoshandisa madhora mapfumbamwe kusvika kumadhora gumi pamwedzi paGoogle ads?

Vanamuzvinabhizinesi vanopedza chikamu chebhajeti ravo pazviratidziro zvekushambadzira kuti vagadzire ruzivo rwemhando uye vawane kutengesa kwakawanda. Nekudyara kwakawanda pamutsara, iwe ungada kuti mushandirapamwe wako ukwezva anokwanisa anotungamira kumapeji ako ekumhara.

Contextual Ads inotarisa chete vashanyi vari ikozvino kuongorora nyaya dzine chekuita nerudzi rwako. Zvinokutendera kuti udzikise mutengo wekutora nekuita shuwa kuti Ads yako haipere pamapeji asina kujairika.

2. Chengetedza

Handina chokwadi kana iwe uchiziva asi mabhurawuza ane mukurumbira seFirefox neSafari agara arambidza makuki echitatu kuti aongorore maitiro emutengi wako.

Zvino, Google ichangobva kuzivisa chirongwa chinonzi "Zvekuvanzika Sandbox” izvo zvaizoita kuti makuki echitatu asashande.

Kunyange chiziviso ichi chafadza vashandisi vesaiti, zvaunza dambudziko guru kune vashambadziri vanowanzovimba navo kuti vatevedzere zvido zvevateereri vavo.

Sezvo mamiriro eAds asingade makuki kuyera maitiro evaenzi, haufanirwe kunetseka nezve shanduko yenguva yemberi inokanganisa mushandirapamwe wako wePPC.

3. Kusarudzika 

Vanhu vanooneswa kumazana eAds zuva nezuva, uye kashoma 10% yavo inovawana vachinakidza zvekudzvanya pavari. Nemusika wakaoma kudaro, nzira chete yekubata kutarisisa kwevateereri vako ndeyekuita zvemunhu.

Contextual yakanangana inoshandura yako Ad kuiswa zvichienderana neyako tarisiro nyaya yaunofarira.

Zvinokupa mukana wekusarudza misoro inoita kuti zvigadzirwa zvako zvifadze kune vangangove vatengi-sekupa maturusi ekugadzira resin paDIY jewelry craft blog.

Contextual Targeting Mienzaniso 

Zvino zvatava neruzivo rwakakwana nezve kutariswa kwemamiriro ezvinhu, ngatiendei pamusoro pemienzaniso mitatu chaiyo-nguva kuti tione nzira dzakasiyana dzekushandisa dhizaini Ads kusvika kune vateereri vako.

1. Cartier Vakadzi

Cartier Women's post muenzaniso wakanaka wekuti ungasimbisa sei brand yako nekudoma nzvimbo, misoro, uye keyword tarisiro.

Munyaya iri pamusoro, iyo blog ndiyo nzvimbo, Forbes ndiyo chikamu chebhizinesi, apo “nzira yekuwedzera kutengesa”Izwi rakabatana rinoenderana nemhando uye chinangwa cheblog.

Pano, yakawedzera pazvishuwo zvevakadzi vemabhizinesi ekukura kuti vagadzirise kuiswa kwayo kweAd.

MaBlogs anowanzo shandiswa kuratidza Ads nekuti 60% yevashanyi vanoaverenga kuti vawane ruzivo rwavanotsvaga. Nekunyatsosarudza mazwi ako akakosha, unogona kuwedzera zvakanyanya chiyero chako chekudzvanya.

2. The Spruce Inodya

Iyo Spruce Eats inzvimbo yechikafu inowana mari nekutengesa midziyo yemukicheni uye mabhuku ekubikisa. Inonangana nevekudya vanofarira kubika uye vanoda kutsvaga maturusi akasiyana ekuwedzera kune yavo yekuunganidza.

Mune iyo skrini iri pamusoro, yakatumira brand yayo yekuzivisa Ad pane imwe "sei-kuita" blog yechikafu inovaraidza vateereri vakafanana.

NeAdd iyi, Spruce yakanangana nevabiki veamateurs vachitsvaga mabikirwo elasagna uye akavakwezva nechipo chinokurudzira, "ive shasha yekubikira kumba."

Uyu muenzaniso unoratidza mubatanidzwa wekunangwa kwemamiriro ezvinhu uye kopi yekunyengetedza.

3. Test Gorilla

Test Gorilla chishandiso chekuongorora basa chinoita kuti zvive nyore kune vanotora basa screen candidates.

Ndakasangana nevhidhiyo iyi ndichitsvaga nzira yakanakisa yekunyora email nyanzvi paYouTube. Uyu muenzaniso unokupa tarisiro yekuti Google inowanzo shandisa sei chikamu chechikamu mune yakanangana nekuona mavhidhiyo akakodzera eAdd yako.

Maitiro eGoogle ematanho akamira uye ane animated akasiyana zvishoma.

Kune mapeji ane static, inotarisa zvinyorwa kuyera kuenderana, asi kuYouTube mavhidhiyo, inofunga musanganiswa weruzha uye zvemukati kuona chinongedzo pakati pezviviri izvi.

Mumuenzaniso wepamusoro, hukama hunogona kuitika pakati peTest Gorilla uye email kunyora ndeye HR uye bhizinesi niche.

Shoko rekupedzisira

Kubva pane zvataunganidza kusvika parizvino, zviri pachena kuti tarisiro ndiyo imwe yenzira dzakanakisa dzekugadzira mamwe madhairekitori.

Asi pane imwezve bhenefiti kwairi inoita kuti ive yakanyanya kufadza sarudzo.

Iwe unogona kumhanyisa mamiriro eAds kuti uwane chaiyo-nguva data pa sei mumwe munhu angafarira zvigadzirwa zvako. Neruzivo irworwo, unogona kuvandudza zano rako uye shongedza yako yekutengesa kopi.

Nepo iwe uchigona, chokwadi, kuwana wako angangove mutengi vavariro kuburikidza neyakajairwa yekutanga tsvakiridzo, kutarisisa kwemamiriro ezvinhu kunongokuchengetera nguva.

Rombo rakanaka!