12 Ngā Utauta me ngā Pūmanawa Rangahau Mākete Pai rawa atu hei Whiwhi Māramatanga

Ko wai au kaihoko?

Kei hea ka kitea e koe?

He aha te ia o te mākete?

He nui te hiahia mō tō hua i te mākete?

He aha ngā raruraru e pā ana ki ō kiritaki?

Mena kei te rapu koe i ngā taputapu hei whakaoti i ō raruraru katoa i runga ake nei, ko tēnei blog te mea māu.

Kua whakahuatia e au ngā taputapu rangahau mākete pai rawa atu e 12 hei āwhina i a koe ki te uru atu ki te mākete me te wikitoria i ō hoa whakataetae.

He aha ngā māramatanga mākete ka riro i a koe mai i ēnei taputapu?

Ko ngā raraunga pēnei i te ia o te mākete, te rautaki ihirangi, ngā hiahia me ngā manakohanga a te kiritaki, te rautaki me te tātari a ngā kaiwhakataetae, te tono hua, me te maha atu anō.

1. ngā google

He tūāpapa kore utu a Google Trends nā Google.

Ka taea e koe te whakamahi hei mōhio ki te ia rapu o tētahi kaupapa mō ngā rā, ngā marama, ngā tau rānei kua hipa.

Patohia te kupu rapu ki te pae rapu, ka whakatakoto i te awhe rā, te tauwāhi, te kāwai, me te momo rapu (tukutuku, whakaahua, hokohoko, purongo, YouTube rānei)

Ka kite koe i te rārangi ia o te wā i teitei ai, i iti ai rānei te rapunga o te kupu.

Ehara i te mea ko ngā ia kaupapa anake engari ka taea hoki e koe te tirotiro i ngā ia rapu a ō hoa whakataetae.

Hei tauira, kei te tango ahau i te waitohu Netflix.

Mā te kōwhiringa whakataurite ka taea e koe te whakataurite i ngā kupu e rua.

I konei ka whakaritea e au a Netflix me Amazon Prime kia kite ai e hia ngā tāngata e pai ake ana ki tētahi o ngā waitohu e rua.

Mā tēnei rārangi ia ka kite koe i roto i te US, mō ngā marama 12 kua pahure ake nei, i nui ake te rapunga o te waitohu Netflix i te Amazon Prime Video i roto i te rapu tukutuku.

Nō reira, ki te mea kei roto tō waitohu i te ahumahi kotahi anō hoki, ā, e hiahia ana koe ki te hopu i te mākete i te US, ko Netflix tō kaiwhakataetae nui rawa atu.

Ki raro nei, ki te panuku koe, ka kite koe i te whakamārama mō te ia rapu i ia rohe.

Ina panuku haere tonu koe, ka whiwhi koe i ngā kōwhiringa hei tirotiro i ngā kaupapa me ngā patai e pā ana.

Nō reira, tirohia te pae tukutuku ka tūhuratia te taputapu. He kore utu mai i a Google.

2. Mahere Mahere Tau Google

Kotahi atu anō tā mātou hua a Google, ko Google Keyword Planner.

I roto i te Google Trends, ka kite koe i te rārangi au. Engari i konei, ka kite koe i te awhe tau o te tokomaha o ngā kaiwhakamahi e rapu ana i te kaupapa.

Ka whakamahia e ngā waitohu hei kimi kupumatua mō te SEO o runga i te whārangi me ngā Pānui Google.

Me kī kei te whakahaere koe i tētahi pakihi e hoko ana i ngā hū hū.

Hei whakapai ake i te pae, ka taea e koe te tirotiro e hia ngā tāngata e whakamahi ana i ngā kupu rapu hei hokohoko.

Hei tauira, kei te tirotiro ahau mō ngā 'hū hū ma pai rawa atu mō ngā wāhine'.

Ka kite koe ko te rapunga toharite ia marama he 1k-10k.

Ki te panuku atu koe, ka nui ake ngā whakaaro kupumatua ka puta.

Nō reira, he tino māmā te taputapu.

Tautuhia te rohe, te awhe rā, te reo, me ngā kupu rapu (ka taea e koe te whakauru i ngā kupu rapu 10 i te wā kotahi), ā, kua rite koe ki te whakataetae.

Ka taea hoki e koe te whakauru i te URL paetukutuku a te kaiwhakataetae kia mōhio ai koe ki te kupumatua e whakamahia ana e rātou.

3. BuzzSumo

Me arotahi ia waitohu ki ngā ihirangi nā te mea:

Ko te Ihirangi he Kingi

Ā, mā BuzzSumo koe e āwhina ki te whakatutuki i tēnā.

Ka whakautua e ia ō pātai pēnei i:

1. Ko ēhea ngā kaupapa rongonui?
2. He aha te kaupapa hei hanga ihirangi?
3. He aha ngā mea e rapuhia ana e te tangata i roto i tētahi kaupapa motuhake?
4. Ko tēhea te kaupapa e tino pai ana te tohatoha?
5. Ko wai ngā kaiwhakatairanga pai rawa atu ka taea e au te mahi tahi?
6. Ko tēhea ihirangi a te kaiwhakataetae e tino tohaina ana, ā, he aha ai?

He tūāpapa pai a BuzzSumo mō tō rautaki hokohoko ihirangi.

Rapua te ihirangi mā te whakauru i te kupumatua, i te URL paetukutuku rānei a te kaiwhakataetae.

Tirohia ngā kaupapa e hangaia ana e rātou he ihirangi, me ērā hoki e tino tohaina ana.

Mā BuzzSumo e whakaatu te maha o ngā "likes", ngā "comments", me ngā "share" e whiwhi ana koe i ngā ihirangi mai i ngā papaaho pāpāho pāpori rerekē.

Ka taea hoki e koe te rapu i te ariā ihirangi i runga i ngā tūāpapa pēnei i te tukutuku, Facebook, YouTube rānei.

Ko te wāhanga, mā te tūāpapa koe e āhei ai ki te waihanga i tētahi whakatūpato mō te kaupapa. Mēnā ka whakaputaina he tuhinga hou mō taua kaupapa, ka whiwhi koe i tētahi whakatūpato mai i te tūāpapa.

Tekau noa iho ngā rapunga kore utu ia marama i roto i tētahi whakamātautau kore utu.

I muri i tera, me hoko e koe tetahi o nga mahere utu.

Anei ngā mahere utu:

4. Whakautu Te Katoa

Ki te hiahia koe ki ngā whakaaro ihirangi me te kite i ngā mea e rapuhia ana e te tangata mō tētahi kaupapa, ko te Whakautu ki te Iwi te taputapu pai rawa atu.

Me tīpako noa e koe te rohe me te reo e hiahiatia ana, kātahi ka tāuru i te kaupapa ki te pae rapu.

Hei tauira, kei te whakahaere koe i tētahi pae tuhinga mō ngā kaupapa pakihi me te hokohoko.

Kei te whakaaro koe ki te tuhituhi mō te pakihi D2C, engari kāore koe e mōhio ki tā te tangata e rapu ana mō taua mea.

Nā, whakauruhia te kaupapa pakihi D2C ki te rapu ka kite i te makutu!

(Ka whiriwhiria e au te UK hei wāhi ūnga.)

Tirohia tēnei!

Kei a koe te maina koura!

He tini ngā kaupapa ka taea e koe te waihanga ihirangi. Koinā anō hoki, ehara i te kaupapa noa iho. Koinei ngā mea e rapuhia ana e te tangata i runga i te ipurangi.

I a koe e panuku ana ki raro, ka nui ake ngā kaupapa ka puta.

Ka taea hoki e koe te kaweake i ngā raraunga, te tango rānei i roto i te whakatakotoranga ahua.

He kore utu te taputapu mō ētahi rapunga i te rā. Whai muri i tēnā, ka taea e koe te hoko i te putanga utu.

Kei te tuku a Answer The Public i ngā mahere utu e whai ake nei:

5. SimilarWeb

Haunga tāu rangahau matua, he mea nui anō hoki te whai i tō hoa whakataetae.

Mā SimilarWeb koe e āwhina ki te tātari i te paetukutuku a te kaiwhakataetae.

Hei tauira, kei te tango ahau i te waitohu Zoom.

He maha ngā inenga hei ako māu, e kitea ana i te taha maui.

1. Whakatauranga – Tikina te whakatauranga o te paetukutuku puta noa i te ao, i te whenua, me te kāwai.
2. Hunga Whakarongo – Ngā raraunga mō te katoa o ngā manuhiri ia marama, te rohe, te taupori, me ngā hiahia.
3. Ngā Kaiwhakataetae – Ko wai ngā kaiwhakataetae matua me ētahi atu inenga whakataetae?
4. Ngā hongere hokohoko – He aha ngā pūtake o te haere mai o ngā tāngata?
5. Hononga Putaatu – Ko ngā hononga putaatu mai i tō paetukutuku ki ētahi atu.
6. Ngā Hangarau – He aha ngā hangarau e whakamahia ana e te waitohu?

Ehara i te mea ko ngā paetukutuku anake, engari ka taea hoki e koe te tātari whakataetae i ngā taupānga.

He rawe tēnā?!

Wewetehia atu ngā raraunga ka ruku hohonu mā te whakamahi i te putanga utu.

He rerekē ngā mahere utu a SimilarWeb mō ngā tari rerekē. Tirohia tā rātou whārangi utu mō ētahi atu kōrero.

1. Mātauranga Rangahau
2. Marketing Digital maramarama
3. Maramatanga Hoko
4. Te Mātauranga Kaipakihi

6. SEMrush

Ki te hiahia koe ki te whakangāwari i tō hokohoko ipurangi, ko SemRush te otinga.

Ehara i te mea ka āwhina i a koe ki te tātari i tō paetukutuku anake engari ko te paetukutuku a tō hoa whakataetae anō hoki.

He otinga hokohoko matihiko katoa-i-te-kotahi a SemRush.

I whakawhirinaki ngā waitohu pēnei i a Tesla, Amazon, Samsung, me ētahi atu, ki a SemRush mō ā rātou rautaki hokohoko mamati.

Ka taea e koe te whakamahi mō te kaupapa e whai ake nei:

1. SEO
2. Rangahau whakataetae
3. Nga pānuitanga kua utua
4. Te hokohoko pāpāho pāpori
5. marketing ihirangi

E hipokina ana ngā mea katoa e pā ana ki ngā kaupapa o runga ake nei.

Nō reira, ahakoa he pakihi rauropi, he pakihi utu rānei, ahakoa te huarahi e whaia ana e koe hei whakatipu i tō pakihi, ka āwhina a SemRush i ia taahiraa.

He taputapu utu tēnei, he rerekē ki te Google Keyword Planner.

Me hoko e koe tētahi o ā rātou mahere kia whiwhi ai koe i ngā hua.

Anei ngā mahere utu SemRush:

*Penapenahia tae atu ki te 17% i roto i te mahere ā-tau.

7. Ahrefs

Ko Ahrefs tētahi atu huarahi hei whakakapi i a SemRush.

Mā te Ahrefs anō hoki, ka taea e koe te waihanga i te SEO, te hokohoko utu, ngā rautaki ihirangi, te rangahau kupumatua , me te tirotiro i ngā hononga whakamuri.

Engari he rerekē ki a SemRush, he pai ake a Ahrefs mō ngā rautaki tipu rauropi.

Tērā pea ka rerekē ngā tau o ngā manuhiri ki tō paetukutuku i roto i a Ahrefs me SemRush. Engari mā tēnā, ka whiwhi koe i tētahi whakatau tata mō te tapeke o ngā manuhiri e haere mai ana ki tō paetukutuku.

Ahakoa he kaituhi purongo koe, he kaiwhakahaere pakihi rānei, ka pai a Ahrefs mō ngā mea katoa.

I whakawhirinaki ngā waitohu pēnei i a Facebook, Netflix, Uber, me LinkedIn ki a Ahrefs hei taputapu tino pai mō te rangahau mākete matihiko.

Ehara i te taputapu kore utu. Me hoko e koe te putanga kua utua hei whakamahi.

Anei ngā mahere utu e tukuna ana e Ahrefs:

I roto i te mahere ā-tau, ka whiwhi koe i te urunga kore utu mō ngā marama e rua.

8. Spyfu

Kāore koe i te mōhio me tīmata ki hea, me aha hoki?

Kahore he manukanuka.

Mā Spyfu koe e āwhina ki te kimi i tētahi wāhi hei tīmatanga.

I ētahi wā ka kore au e mōhio me tīmata ki hea, ka mātakitaki ahau i ētahi atu tāngata i taku mara e mārama ana ki tā rātou i mahi ai.

Waihoki, ka āwhina a Spyfu i a koe ki te tirotiro i te paetukutuku a te kaiwhakataetae.

Ka taea e koe te mōhio ki ngā kupumatua e whakamahia ana e rātou, nō hea rātou i whiwhi ai i ngā hononga whakamuri, me ērā atu.

Ehara i te mea ko te mea rauropi anake engari ka taea hoki e koe te tirotiro me pēhea te mahi a ā rātou pānuitanga utu.

I runga i tēhea tūāpapa e whakahaerehia ana e rātou ngā pānuitanga, tōna hītori, ētahi tohutohu mō ngā pānuitanga Google, me ētahi atu mea anō hoki?

Mai i ēnei māramatanga, waihangahia he rautaki pānuitanga angitu, whai hua hoki mō tō pakihi.

Nō reira, ka āwhina a Spyfu i a koe ki te hanga i tētahi ara mō tō paetukutuku.

He taputapu utu anō hoki e whakawhirinakihia ana e ngā waitohu pēnei i a Adobe, Amazon, me Microsoft.

Anei te mahere utu e tukuna ana e Spyfu:

9. TubeBuddy

Mena he kaihanga koe, he hongere whakatairanga rānei tāu ake waitohu, whakamahia te TubeBuddy.

He rite ki te Mahere Kupumatua a Google.

Tāutahia te toronga TubeBuddy ka takiuru.

I muri i tēnā, ina purei koe i tētahi ataata YouTube, ka kite koe i ngā raraunga whakataetae maha.

Ka taea e koe te whakamahi mō te SEO YouTube.

Waihoki, mā TubeBuddy koe e āwhina ki te tirotiro i te ataata a te kaiwhakataetae. Pērā i ngā kupumatua me ngā tohu e whakamahia ana e rātou i roto i ā rātou ataata, ngā tātaritanga ataata, me ētahi atu.

Ehara i te mea ko te ataata anake engari ka taea hoki e koe te mātaki i ngā tātaritanga hongere.

Haunga ēnei, e tuku ana rātou:

1. Kaihōpara kupu matua
2. Ākume pāwhiri
3. Kaihanga pikitia iti
4. Pūrongo hauora hongere
5. Ataata A / B whakamātautau
6. Tukatuka papatipu
7. Te tātari ataata

He iti noa ngā herenga o te putanga kore utu. Ka taea e koe te whakamahi mō te arotautanga taketake.

Mō ētahi atu tātaritanga, e taunakihia ana te putanga utu.

E toru ngā mahere utu a TubeBuddy.

10. tātaritanga Google

Ko tētahi atu huarahi pai ki te mōhio me te mārama ki tō mākete ko te whakamahi i a Google Analytics.

Hei tātari i ngā manuhiri ki tō paetukutuku, honoa a Google Analytics ki tō paetukutuku.

Ina tīmata koe ki te whiwhi i te nui o ngā manuhiri, ka taea e koe te tirotiro i ngā tirohanga e whai ake nei:

1. Hunga Whakarongo – Te āhua o te taupori, te hiahia, me ngā whanonga.
2. Hūrae whārangi – Mai i tēhea whārangi ki tēhea whārangi e haere ana te kaiwhakamahi.
3. Te mahinga o te paetukutuku – Te haereere i te wā tūturu, te wā katoa i pau, te reiti pekepeke, te katoa o ngā wātū, ngā wātū mō ia whārangi, me ētahi atu.
4. Pūtake o te waka – Nō hea te pūtake o te waka?
5. Ngā tūnga SERP – kei hea te tūnga o ō whārangi, ā, he aha te tapeke o ngā kitenga me ngā pāwhiri?

He torutoru noa iho ēnei inenga.

Ka whiwhi koe i ētahi atu raraunga ka taea te whakamārama. Whai muri i tēnā, whakamahia aua raraunga hei hanga rautaki tipu.

Ka whiwhi hoki koe i te kōwhiringa mō te tango i te pūrongo.

Whakaritea me te tikiake i runga i te hiahia.

He taputapu kore utu a Google Analytics. Whakamahia mō te roa e hiahia ana koe.

11. Rangahau Miihini

Mō ngā rangahau tuatahi, ko Survey Monkey te taputapu pai rawa atu.

Waihangahia he puka rangahau mā te pāwhiri noa iho, ā, kua rite ki te hopu i ngā taipitopito o te hunga whakarongo.

Ka taea e koe te waihanga i tētahi puka rangahau mai i te tīmatanga, ka taea rānei e koe te tīpako mai i te whānuitanga o ngā tauira e tukuna ana e rātou.

He tauira motuhake anō hoki ā rātou.

Kia whakakīia te rangahau e te iwi, ka whiwhi koe i te pūrongo aunoa hei tātari.

Ka āwhina i te whakakapi i te tukanga ā-ringa o te tātari i ia pūrongo me te whakatau i tētahi whakatau mai i taua pūrongo.

Nā reira, he ngāwari te whakamahi i te taputapu, ā, he iti iho te wā e pau ana.

Ka taea te whakamahi i te Survey Monkey mō te kore utu. Engari ki te hiahia koe ki ētahi atu āhuatanga, hokoa te putanga utu.

11. Statista

Mena kāore anō koe kia rite mō te rangahau tuatahi, ko Statista te taputapu pai rawa atu hei kohikohi raraunga tuarua.

He kamupene Tiamana a Statista, ā, mai i te tau 2007, he tohungatanga tōna ki te kohikohi raraunga mākete me ngā raraunga kaihoko.

Ka whakawhirinaki tonu ahau ki ā rātou raraunga hei tautoko i aku kōrero katoa.

Neke atu i te 1 miriona ngā tatauranga kua waihangahia e rātou puta noa i te 80 mano kaupapa rerekē.

Ka kohia e Statista ngā raraunga mai i te neke atu i te 22.5k ngā puna me te 170 ngā ahumahi.

Hei tauira, ki te hiahia koe ki te mōhio ki te wāhi mākete o ngā miihini rapu o te ao , ka whiwhi koe i te hua e whai ake nei me te kore e uaua:

Ka taea hoki e koe te rapu tatauranga mō ia rohe.

Engari ko te nui ake o ngā raraunga e hiahiatia ana e koe, ko te iti ake o te urunga kore utu ka riro i a koe.

He maha ngā tatauranga utu a Statista. Kei te wātea ēnei i te putanga utu.

Nō reira, ki te mea kei te whakahaere koe i tētahi pakihi, he pai ake te whakamahi i ngā mahere utu.

He aha ngā momo pūrongo ka taea e koe te uru atu?

1. Pūrongo mamati me te ia o te ao
2. Pūrongo ahumahi me te mākete
3. Ngā pūrongo a ngā kamupene me ngā hua
4. Pūrongo kaihoko me te waitohu
5. Pūrongo tōrangapū me te hapori
6. Pūrongo whenua me rohe

Anei ngā mahere utu mō Statista:

Opaniraa

Kua pahemo ngā rā i uaua ai te rangahau mākete.

Me whakapau e koe te wā me te moni kia mārama ai koe ki tō mākete me ō kiritaki.

Ināianei, i tēnei ao matihiko, kua taea ngā mea katoa, ā, he māmā noa iho mā te pāwhiri kotahi.

Mā ngā taputapu rangahau mākete i kōrerotia ake nei koe e āwhina ki te mārama ki tō mākete.

Ngā manaakitanga pai!