ʻO kahi funnel kūʻai aku kahi manaʻo waiwai nui e hoʻomaopopo.
ʻO ka ʻike ʻana iā ia a me ke aʻo ʻana i ka hoʻohana ʻana e hiki ke alakaʻi i ka piʻi ʻana o nā alakaʻi a me nā kūʻai.
Wahi a Salesforce, ʻaʻole i hoʻāʻo ʻo 68% o nā hui e ʻike i kā lākou funnel kūʻai aku, no laila e kau kēia ʻatikala iā ʻoe ma mua o ka hoʻokūkū.
Ma kahi pae maʻamau, ʻo kahi funnel kūʻai aku nā ʻanuʻu a ka mea kūʻai aku ma waena o ka ʻike ʻana i kahi huahana a kūʻai aku.
ʻO ke kumu he ʻāpana koʻikoʻi kēia o ka ulu ʻana i kahi ʻoihana, ʻaʻole hiki i ka poʻe a pau e komo i luna o ka funnel e hiki i lalo. Ma nā huaʻōlelo maoli, ʻo ia ke ʻano ʻaʻole nā mea a pau i ʻike i kāu hōʻailona a huahana paha e kūʻai i kahi mea.
Eia nō naʻe, ʻoi aku ka ʻike o kāu ʻoihana e pili ana i kahi e haʻalele ai ka poʻe i kahi kūʻai, ʻoi aku ka maʻalahi o ka hoʻoponopono ʻana i kēia mau pilikia a hoʻonui i ka nui o nā mea kūʻai makemake e kūʻai i kāu huahana.
Ma ka pōʻaiapili o kahi funnel kūʻai, ʻike ʻia ke kaʻina hana o ka hoʻoponopono ʻana i kēia mau nāwaliwali ʻo "plugging holes" i loko o ka hale kūʻai.
He mea nui e hoʻomaopopo ʻaʻole he ʻepekema pololei nā hale kūʻai.
Nui nā laʻana i ʻokoʻa mai nā mea aʻu e ʻimi ai i kēia lā.
Eia nō naʻe, e hāʻawi kēia ʻatikala iā ʻoe i ka ʻike ʻana i ke ʻano o ka hana ʻana o nā funnel kūʻai ma ke ʻano maʻamau i mākaukau ʻoe e ʻike i ke ʻano o ka hale kūʻai kūʻai i kūpono iā ʻoe a me kāu ʻoihana.
Ma mua o ka loaʻa ʻana o ka pūnaewele, ua maʻalahi kēia mau hale kūʻai.
Ma kahi pae kumu, ʻike ʻoe i kahi hale kūʻai (ʻanuʻu 1) e hele ana ʻoe (step 2) ʻike ʻoe i kahi mea āu e makemake ai (step 3) kūʻai ʻoe i ka mea (step 4).
ʻAʻole kēia ʻano laina laina i ke ʻano o ka hana ʻana o nā ʻoihana liʻiliʻi a me waena o kēia lā.
ʻO ka hiki ʻana mai o ka pūnaewele a me ka ʻoihana kaiapili, ʻo ia ka mea e hiki mai ana ka pae mua o nā ʻoihana i ka funnel mai nā wahi like ʻole, e pili ana i ka media social, marketing marketing, google ads a me nā mea hou aku.
la'ana
ʻO kahi laʻana o kahi funnel kūʻai paʻakikī i kūpono no ke kenekulia 21 ʻo ia ʻo "Hellofresh."
He hui kēia e hoʻouna ana i nā pahu meaʻai a laila hiki iā ʻoe ke kuke iā ʻoe iho. Loaʻa iā lākou nā ala he nui e hiki ai i kahi anaina me ka hana mua o kā lākou funnel, mai ka hoʻolaha hoʻolaha i uku ʻia i ka influencer marketing.
No laila, no ka laʻana, e ʻōlelo kākou ua kākoʻo ʻo Hello Fresh i kahi wikiō o kekahi o kāu YouTubers punahele a ua nānā ʻoe i ke wikiō - ʻanuʻu 1.
A laila hoʻoholo ʻoe e hele i ka pūnaewele Hellofresh ma ka wehewehe - ʻanuʻu 2.
Mai laila, kaomi ʻoe i ke pihi i kuhikuhi ʻia e ʻōlelo ana "nānā i kā mākou pahu" - ʻanuʻu 3.
A laila e hoʻolālā ʻoe i kāu pahu e like me kāu makemake - ʻanuʻu 4.
A laila hoʻopaʻa inoa ʻoe i kāu leka uila - ʻanuʻu 5.
Hāʻawi i kāu helu wahi - ʻanuʻu 6.
A nānā aku - ʻanuʻu 7.
Ma nā ʻanuʻu ʻehiku wale nō, ua neʻe ʻo Hellofresh mai ka ʻike ʻole ʻia i ka loaʻa ʻana o kahi mea kūʻai hou. ʻAʻole hiki mai kēia me ka hoʻoikaika ʻole. Ua ʻaneʻane maopopo iaʻu ua lōʻihi ka manawa o kahi hui o nā poʻe naʻauao loa e hoʻomaʻamaʻa i kēlā hoʻolālā funnel kūʻai.
ʻO ke kumu i kūleʻa nui ʻia ai kēia hale kūʻai kūʻai no ka mea e hōʻemi ana i nā pilikia a ka mea kūʻai aku e hana ai, mai ka ʻike e pili ana i ka huahana a hiki i ke kūʻai ʻana. E wehewehe kākou i ke kumu o ka maikaʻi loa o kēia ma ka nānā ʻana i ke kumumanaʻo ma hope o kahi funnel kūʻai.
kumumanaʻo:
Ma mua o ka wehe ʻana i nā ʻāpana o kahi funnel kūʻai, pono e wehewehe i kekahi mau huaʻōlelo.
A kūʻai alakaʻi kūpono (MQL) he alakaʻi i hoʻoholo ʻia e ka hui kūʻai aku e kūʻai paha. Hiki ke ʻike ʻia kēia ma o kā lākou hoʻopili ʻana me nā ʻano like ʻole o kāu ʻoihana, no ka laʻana - inā e hahai mau lākou i nā kelepona i ka hana (CTA) e ʻike ʻia ma kāu pūnaewele.
He alakaʻi kūpono kūʻai (SQL) He ʻanuʻu ia ma hope o ka MQL kahi e hōʻoia ai ka hui kūʻai aku i kahi mea kūʻai aku i ka wā kūʻai o ka funnel.
ʻAe, e nānā kākou i ka funnel:
Aayush's NoteMa Squeeze Growth, ke manaʻoʻiʻo nei mākou e hoʻomaka ana ka funnel kūʻai hou ʻike hoihoi. A i ʻole ka noiʻi mākeke, ʻo kēlā me kēia mea āu e kapa ai - pili ia i ke kālepa manaʻo. No ka ʻike inā makemake mākou e kūʻai aku, he mākeke a ʻaʻole paha. Inā loaʻa kahi hoʻolaha kūʻai, pehea ka nui, ka waiwai a me ka scalable?
No ka mea me ka ʻole o ka "pono", ʻaʻohe kūʻai. He nui ka poʻe e hoʻopaʻapaʻa, kūʻai ka poʻe ma muli o ka instinct, ka manaʻo a me ka waiwai pū kekahi. No laila, ʻaʻole pono ka pono, a ʻae wau. Akā, pili ia i ka wehewehe ʻana i ka pono.
No kekahi poʻe, he mea pono ka nani. Manaʻo liʻiliʻi ke kūʻai ʻana i ka FOMO he pono. Manaʻo mākou, ʻo ka ʻike ʻana i nā pono aia ma luna o ka funnel.
Ma luna o ka funnel, ʻike/makemake:
ʻO kēia ka manawa e ʻike ai ka mea kūʻai aku i kāu huahana. Ma kāu pūnaewele, hiki iā ia ke lawe i ke ʻano o kahi CTA, akā hiki ke lilo i pou Instagram e hōʻike ana i kahi huahana a lawelawe paha. Ma ka laʻana ma luna, me Hello Fresh, ʻo ka piko o ka funnel he ʻike i kākoʻo ʻia e ka influencer i hoʻomaopopo i ka mea kūʻai aku i ka lawelawe.
Ma ka laʻana o Hellofresh, ʻo kēlā me kēia ʻāpana o kā lākou kaʻina kau inoa mai ka pae 1 a hiki i ka 5 e helu ʻia ʻo ia ka luna o ka funnel. Aia ka mea kūʻai aku ma ka pūnaewele a kamaʻilio me ka ʻike, neʻe lākou i ka ʻāpana ʻelua o ka piko o ka funnel: hoihoi.
I kēia manawa, aia nō ka mea kūʻai aku ma ka piko o ka funnel no ka mea ʻaʻole lākou i hoʻokō i ka huahana akā ua hōʻike lākou i kahi kiʻekiʻe o ka hoihoi ma mua o ka nānā mua ʻana i ka pūnaewele.
Mawaena o ka funnel, Noonoo/Manao:
ʻO kēia hiʻohiʻona o ka funnel ka mea paʻakikī loa e haku a ʻo ia paha kahi e haʻalele ai ka hapa nui o nā mea kūʻai aku i kāu funnel.
ʻO kēia no ka mea e koi ana kēia pae i ka mea hiki ke hoʻololi mai kahi hiʻohiʻona o ka mākaʻikaʻi mua a me ka makemake ʻole i ka noʻonoʻo nui a me ka manaʻo e kūʻai. ʻO ke kiʻekiʻe o kēia pae o ka funnel kahi noʻonoʻo i ka wā e hoʻopaʻa inoa ai ka mea kūʻai aku i kā lākou leka uila me Hellofresh, no ka laʻana.
I kēia manawa, hiki i ka hui kūʻai ke kūʻai pololei aku iā lākou, me nā leka uila e pili ana i nā hāʻawi manuahi ʻē aʻe a i ʻole ka ʻike pono. E hoʻoholo ka pilina o ka poʻe i kēia manawa inā he MQL lākou. I nā huaʻōlelo ʻē aʻe, ʻoi aku ka nui o ka lilo ʻana i mea kūʻai aku i hoʻohālikelike ʻia i nā mea kūʻai aku.
Inā maikaʻi lākou i manaʻo ʻia he MQL e ka hui kūʻai aku, aia lākou ma ka manaʻo o ka waena o ka funnel. ʻO ka mea koʻikoʻi, akā naʻe, ʻoiai he manaʻo paha ka MQL e kūʻai, ʻaʻole lākou i mākaukau e kūʻai.
Ma lalo o ka funnel, ka loiloi a me ke kūʻai ʻana:
I kēia pae, ua mākaukau ka mea kūʻai aku e kūʻai i ka huahana. Hiki i ka hui kūʻai ke hoʻoholo i kēia. Ke manaʻo ka hui kūʻai ua mākaukau ka mea kūʻai aku e kūʻai, lilo lākou i SQL (Sales Qualified Lead).
I kēia manawa, ʻo ka pahuhopu koʻikoʻi e hōʻike i ka ʻoi aku o kāu huahana ma mua o nā huahana hoʻokūkū ʻē aʻe, me ka manaʻo e pani i kahi kūʻai. ʻO kahi ala maikaʻi e hana ai, ʻo ia ka loaʻa ʻana o kahi ʻāpana FAQ e hoʻopau i ka huikau a i ʻole ka maopopo ʻole e pili ana i ka huahana a i ʻole lawelawe.
ʻO nā laina kōkua, ka ʻike kikoʻī o nā huahana a me nā leka uila kūʻai aku he mea maikaʻi loa i kēia manawa o ka funnel.
I kēia manawa… kūʻai ka mea kūʻai aku i ka huahana.
I kēia manawa ua hoʻomaopopo ʻoe i nā Funnel Sales, eia kekahi mau mea hana a me nā hoʻolālā e loaʻa ai ka maikaʻi.
Loop-Loop Pūnaehana Pūnaewele
He ʻano hana i hoʻohana ʻia no ka hoʻokō ʻana i kahi alakaʻi. Hoʻopili ia i ka hui kūʻai e hāʻawi i ka ʻike i ka hui kūʻai aku e pili ana i ka pili ʻana o nā mea kūʻai aku me ka pūnaewele. E kōkua kēia i ka hui kūʻai aku e hoʻoholo inā he MQL ka mea kūʻai aku a ʻaʻole paha.
ʻO kahi ʻāpana polokalamu pono e hiki ke kōkua i ka nānā ʻana i nā hiʻohiʻona o nā mea kūʻai aku ʻo Google Analytics. He nui nā hiʻohiʻona pono o ka polokalamu manuahi me ka nānā ʻana i ka helu o nā mea kūʻai ma kāu pūnaewele, ke ʻano o ka hāmeʻa a lākou e hoʻohana nei a, ʻo ka mea nui, ʻo ka mea i lawe mai iā lākou i laila.
E kōkua kēia iā ʻoe e hoʻomaikaʻi maikaʻi i ka piko o kāu funnel no ka mea e ʻike ʻia nā hiʻohiʻona top-funnel e hana a ʻaʻole.
Hoʻolālā ʻia kēia polokalamu e hoʻomaikaʻi i kāu funnel kūʻai. Inā koho ʻoe e hoʻohana i ClickFunnels, manaʻo wau e hoʻololi i nā ʻōkuhi funnel paʻamau mua, no ka mea ua hoʻohana nui ʻia e nā mea hoʻohana he nui i nā makahiki.
E hoʻomaka ʻoe ma ka hoʻoholo ʻana i kahi hoʻohālike funnel kūʻai. No ka laʻana, ʻo ka huela iʻa (kiʻi ʻia ma lalo). Mai ia manawa hiki iā ʻoe ke hoʻonohonoho i kēlā template me nā ʻano koho like ʻole e kūpono i kāu ʻoihana.
Hāʻawi ia iā ʻoe e hana i nā manawa upsell a hoʻolaha i nā ʻikepili uku a manuahi ʻole. He kikoʻī loa kēia polokalamu, no laila inā ʻoe e ʻimi nei i kahi polokalamu automation marketing maʻamau i loaʻa nā koho funnel kūʻai i loko, paipai wau iā Ontraport.
No ka pōʻaiapili, ʻo ka ipu iʻa he ʻano funnel e manaʻo nei e kūʻai aku i ka mea kūʻai aku ma o ka hāʻawi ʻana i nā makana a me nā bonus.
Hoʻokō kēia mea hana i kahi pahuhopu like me ClickFunnel, akā ʻokoʻa ka hoʻonohonoho ʻana a me ka intuitive. Hāʻawi ka polokalamu i ka mea hoʻohana e kauo a hoʻokuʻu i nā ʻano like ʻole o kā lākou hale kūʻai kūʻai ma ke kiʻi.
Ma luna o kēlā, ʻae ʻo Funnelytics i nā mea hoʻohana e ʻike i ka ʻikepili e pili ana i ka maikaʻi o ka funnel kūʻai.
Hiki iā ia ke holo i nā simulation e wānana i nā wahi nāwaliwali e pono e hoʻokaʻawale ʻia, e like me ka hoʻāʻo koʻikoʻi no kāu funnel kūʻai. ʻO kekahi o kēia mau hiʻohiʻona aia wale nō i ka mana i uku ʻia, akā nui nā hiʻohiʻona pono i loaʻa i ka mana manuahi liʻiliʻi.
Ke manaʻo nei ko GetResponse autofunnel e maʻalahi i ke kaʻina hana o ka hoʻokumu ʻana i kahi funnel kūʻai aku ma o ka hoʻomaʻamaʻa ʻana.
ʻOi aku ma mua o 30 mau hiʻohiʻona i hoʻolālā ʻia i hoʻololi ʻia e hiki ai iā ʻoe ke koho i kahi template funnel kūʻai i hoʻololi ʻia i kūpono i kāu ʻoihana.
ʻO kahi hiʻohiʻona o kahi hiʻohiʻona hoʻololi i hoʻololi ʻia ʻo ia kā lākou leka uila, aia ma waena o ka funnel kūʻai. Hiki iā ʻoe ke koho i kahi ʻano leka uila e kūpono i kāu ʻoihana a me kāna helu demographic.
Lawe ʻo Autofunnel iā ʻoe mai luna loa o ka funnel, me nā hoʻolaha Google a me Facebook i hoʻolālā akamai ʻia, a hiki i lalo, me mea hana uku. He 30 mau lā ka hoʻāʻo manuahi ka lawelawe a he $49 i kēlā me kēia mahina ma hope o kēlā. No keʻano piha o ka lawelawe, nui ke kumukūʻai.
Hiki ke paʻakikī i ka wā mua ma muli o ke ʻano o nā ʻike like ʻole i loaʻa ma ka pūnaewele.
Eia naʻe, ke manaʻolana nei au ua kōkua kēia ʻatikala i ka hoʻopau ʻana i kekahi o ka huikau e pili ana i ke kumuhana no ka mea ʻo kahi funnel kūʻai maikaʻi e hoʻolalelale iā ʻoe i ke poʻo a me nā poʻohiwi ma luna o ka hoʻokūkū.
ʻO kahi ala maikaʻi e hoʻokele ai i nā papahana a me nā mea kūʻai aku no nā freelancer
E hele i nā lā luhi e like me ka makani me Reclaim.ai